Simple, intricate and modern are some of the obvious qualities of the brand IKPEN, focused almost exclusively on occasion wear and bridal dresses for her debut collection (not forgetting her 10 years in the industry running the sister brand Ik-pen, known for her uniquely affordable but luxe ready-to-wear pieces).
The collection is filled with couture-worthy creations of silk and tulle, encrusted with gold and silver beads. Some of the most seductive gowns were downplayed for daylight with delicious bead work and wool coats, curve showing dresses, 70’s pants and her signature bridal aesthetic. The colours where picked carefully with women in mind and not trends. The setting of the shoot is very natural and fresh but still leaves the bride to be with something enchanting to remember, without distracting her from the clothes. See the photos below.
Styling: Kelvin Wayas | @hrmwayas
Concept Developer/Director: Kelvin Wayas for Jayden + Rose
Photography: Austin Oputa for @30secsorless
Models: @jackiepomps and @zaharamodels