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See Chimamanda’s Favourite Designers Right Now in Honour of her ‘Wear Nigerian’ Campaign



Award-winning author Chimamanda Ngozi Adichie has launched a ‘Wear Nigerian’ campaign.

The writer has lately been wearing Nigerian brands for her public appearances in a bid to support local designers. Fashpa, Mae Otti, Uju Estelo, Style Temple, Grey Projects, Fia Factory, Nuraniya, TNL Designs are some of the designers the author is patronising to name a few.

Chimamanda wrote on her Facebook page,

In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past.

I’ve discovered new names, I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face.

I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.

Her outfits are being documented on her Instagram page reportedly managed by her nieces, Chisom and Amaka.

Here are some of the Nigerian brands Chimamanda is wearing.

Mae Otti


Vonne Couture

Uju Estelo

Top: Tnl designs, Skirt: Moofa

Top: Wanger Ayu, Pant: Grey Projects

The Lady Maker

Style Temple

Top: House of Caacun, Skirt: Fia Factory


She is Deluxe

Top: Vicky Heldan, Skirt: Nuraniya

Photo Credit: @chimamdangoziadichie


  1. Mrs. A

    May 27, 2017 at 12:12 pm

    She is a sharp dresser.

    • Pat

      May 27, 2017 at 12:34 pm

      I would love to wear nigerian designer outfits and print bcos they are so beautiful and stylish but they are just ridiculously pricey. Why cant the designers just keep prices at a decent rate like retail stores Asos, H&M etc

    • Olori

      May 27, 2017 at 1:10 pm

      But Pat, they are designers and not fast fashion retailers like H&M and Asos. I think it is really unfair to expect our designers to design clothes and sell at High Street prices. Why don’t you expect British Alexander McQueen or even American Michael Kors to sell at Asos price? Let’s not even start with the Parisian labels. But because these are “Nigerian” designers, they should sell a dress for $10? It’s a very ignorant line of thought. We have a long way to go in this nationalism of a thing. P.S. I have no affiliation with the fashion industry.

    • Bad gang

      May 27, 2017 at 8:46 pm

      Do the nigerian designers have the pedigree alexander mcqueen and co have? Are they as excellently made as the parisian labels? So because range rover and g-wagon SUVs go for prices between $60k and $110k innoson SUV too should be around that same price… european designers and nigerian designers are not in the same class at all…europeans are way more professional and pay more than rapt attention to finishing…their products last better, durable etc I could go on and on…nigerian fashion labels are ridiculously pricey

    • Bad gang

      May 27, 2017 at 8:58 pm

      No design here is original, ALL COPIED! The only person I know that comes close to top notch is mai atafo… I have a mai tux and when you lay it side by side with say a pierre cardin the difference ( standard wise) isn’t so clear cut…awon naija high fashion get there first then charge like italians

  2. Darius

    May 27, 2017 at 12:42 pm

    Now this one person who puts her money where her mouth is. You can’t tell me to patronise made-in-Nigeria products when you are flown to the UK, every now and then, for treatment.

  3. isaobi

    May 27, 2017 at 12:57 pm

    @Darius. Well done,Chimamanda. We patronise Made in Nigeria not because of Buhari,APC, PDP etc. but of local jobs and contributing to the local economy. You still don’t get it !!

    • Darius

      May 27, 2017 at 2:01 pm

      @isaobi, most made-in-Nigeria products are substandard, our hospitals are death traps and our universities are inadequately funded. This is because the people who have the power to effect changes and ensure that our products and services meet international standards don’t patronise them.

      The ones that are standard are beyond the reach of the average Nigerian.

      We don’t want to buy substandard goods because we want to contribute to the local economy. Everybody deserves value for their money. You are the one who doesn’t get it.

    • Darius

      May 27, 2017 at 2:06 pm

      …who don’t get it.

  4. Baby gurl

    May 27, 2017 at 1:21 pm

    The grey projects piece is my fave. So edgy and glam. It’s not a skirt tho looks like culottes to me.

  5. MurderSheWrote

    May 27, 2017 at 1:29 pm

    This Darius of a human just always finds a way to say rubbish at every given time. So shallow, so close minded.

    • Darius

      May 27, 2017 at 2:04 pm

      Lolzzzzzz…. because I took a shot at you yesterday! It’s pay back time I guess! Nonsense!

    • MurderSheWrote

      May 27, 2017 at 2:50 pm

      Oh Darius. It is well don’t worry just hold on. Be strong.

  6. Agu

    May 27, 2017 at 2:23 pm

    Let us promote everything Nigeria. From our fashion, culture, arts and entertainment and food.

  7. Mee

    May 27, 2017 at 3:32 pm

    Dear Nigeria designer.

    Now that you can see that people actually want to wear your pieces to places other than parties and burials, can you out of the abundance of your creativity, create a work wear range for women?


    • neon

      May 28, 2017 at 10:11 pm

      Try @karaafrica, their jackets are becoming a wardrobe staple.

  8. Adaeze Writes

    May 27, 2017 at 6:36 pm

    She looks gorgeous in all the outfits.

  9. Kemi o

    May 27, 2017 at 9:59 pm

    Yooo what about maki oh!


    May 28, 2017 at 10:27 am

    For you to charge like LV/Gucci,u need press and PR and int’l media well as top magazines and a list celebs wearing your products. Finishing should be top notch. Customer care on a 247 attendance to customer. With 5-10yers of producing outifits[luxury brand is not a one sturv]……all this Naija brands that started on Monday want to sell for 60-100k by Friday with ur poor finishing and most importantly selling ur products via DM for 100k.

    I guess u can tell the difference between Lisa folawiyo,maki oh, orange Culture from the confused ones, that’s cuz there have intl media on them,they can afford to sell at any price. A list stars rock them intly and intl press have covered them.

    Even Mai Atafo Na scam

  11. Tosin

    May 28, 2017 at 12:55 pm


  12. White'n'Ruddy

    May 28, 2017 at 5:45 pm

    I seriously agree that Nigerian designers are too expensive for an average nigerian,even some of them that are not producing top-notched garments.Though some of them have their reasons for the high cost of the clothes, the cost of production is one of them and lack of skillful manpower is a big headache.All the we need to patronize our own to grow the economy.With time things will change.#buynigerianproducts #wearnigeriandesigners

  13. White'n'Ruddy

    May 28, 2017 at 5:49 pm

    …All the same,we need to patronize our own to grow the economy.

  14. Onuoha ikechukwu

    May 28, 2017 at 9:33 pm

    You are really Deluxe,yeah! Your styles are’s just unique.good luck to your and more God’s grace in your styles..

  15. Onuoha ikechukwu

    May 28, 2017 at 9:40 pm

    I really do have so much passion for modelling..I believe you might be an aid to me.. really will be so grateful if I’m considered…God bless you.thanks

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