She announced the partnership on her Instagram with the caption:
According to Vogue, in a press release Selena said:
Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.
This news comes almost a week after Selena Gomez’ kidney transplant due to Lupus.
Following Rihanna’s incredible Fenty x Puma collections, we’re excited to see the pieces that will come from this new collaboration.