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H&M apologises for Controversial “Coolest Monkey In The Jungle” Hoodie

BellaNaija Style

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H&M has apologised for using a black child to model a hoodie with the slogan “coolest monkey in the jungle”.

The high street fashion chain has removed the photo from its online store and replaced it with a photo of just the hoodie after it was heavily criticised on social media.

A number of people slammed the photo calling it shameful and disgusting. Outraged shoppers took to Twitter to complain, along with many celebrities including The Weeknd who decided to cut ties with the brand.

The popstar began collaborating with H&M in 2017, modeling in their campaigns and developing collaborative pieces with the label under his XO brand.

According to EveningStandard, an H&M spokeswoman said:

This image has now been removed from all H&M channels and we apologise to anyone this may have offended.

It comes just months after the retailer removed a hoodie bearing the words “Dogfight in Random Alley” from its stores after animal rights organisation PETA complained that it sent a “dangerous” message.

11 Comments

  1. jane

    January 8, 2018 at 11:14 pm

    really H &M? that’s it? that’s your apology??

  2. June

    January 9, 2018 at 12:05 am

    As in. Taking the piss!!!! Taking my scanty coins elsewhere

  3. Temi Tope

    January 9, 2018 at 12:23 am

    I think the Monkey is them!!! Because they look stupid and fool.
    It is pitiful in 2018 people are still ignorant.. So sad.

  4. shabba

    January 9, 2018 at 1:11 am

    But where were the boy’s parents? You mean his parents handed him off to strangers for photoshoot? Someone should have stopped that gaddem production.

    • King Bae

      January 9, 2018 at 3:03 pm

      Same question i asked, smh

  5. tunmi

    January 9, 2018 at 4:39 am

    parents do not have as much control as you think. Also, they could have had him wear a plain green hoodie or another item of clothing and photoshopped something else…it makes the work less expensive that way.

    If even celebs like Lupita and Solange cannot control the edits magazines make on their photos, what makes you think parents of a non-celeb can?

  6. Ec

    January 9, 2018 at 8:15 am

    Lol. They don’t care about us. Why keep shopping there

    • Angry parent

      January 9, 2018 at 3:06 pm

      Ok quality, cheap as chips eferrs arghhhh now need to find somewhere else to shop.

  7. Mamamia

    January 9, 2018 at 9:47 am

    But really ehn, sometime I think these people thrive on being in the news… after all, bad press is better than none at all. Cause, I really struggle with understanding how this passed through top management and was okay. They should have put this on the white little one if they really were gunning for the “hey little monkey” concept…

  8. Ro

    January 9, 2018 at 4:04 pm

    I wonder when we would get over this racial stereotypes, when I first saw the ad I thought nothing of the post, I know kids can be called monkeys, especially cheeky kids, I doubt this was done to insult blacks, can we stop seeing everything as an insult.

    Im sure people would come here to insult me of being ignorant or not ‘woke’ enough, spare yourself the stress cos I don’t go back to read comments.

    • Engoz

      January 9, 2018 at 4:54 pm

      Please stop using your own myopic experiences. Let an Igbo man make a shirt with an “Ofemmanu” inscription, and employ a Yoruba kid to ‘model’ the attire. Will that sound right to a Yoruba person?

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