Nikeās new short film āForever Firstā celebrates the power and mindset of Simidele Adeagbo,Ā who is Africaās first ever female athlete to compete in the winter sport of skeleton and qualify forĀ the Winter Olympics this year.
Simi makes her return to international athletics after being in retirement for nine years andĀ recovering from setbacks and losses, most notably after missing out on the 2004 and 2008Ā Summer Games as a track and field triple jump athlete.
She will be part of the Nigerian Womenās Bobsled and Skeleton team heading to PyeongChang,Ā and participating in a sport that is almost unknown to Nigerians, because it has never snowedĀ in Nigeria.
āForever Firstā chronicles the spirit of a relentless athlete in pursuit of competing at the highestĀ level in sport while breaking barriers and re-writing history.
Narrated by awardwinning author, speaker and digital strategist, and fellow Nigerian, LuvvieĀ Ajayi, the inspirational message digs deep at Adeagboās inner voice to push the limits and justĀ do it.
āAt Nike, we believe in the significance and legacy one can leave behind through sports.Ā āForever Firstā is a film that will inspire others to follow in Simiās history making tracks; she is theĀ first and we hope she wonāt be the last to do the unthinkable. At Nike, we are proud to have a culture that fosters the power of sport inside andĀ outside the doors of the brand.ā says Alissa Jenkins, BrandĀ Director, Nike South Africa.
See it below:
yes, yes! i’m back for all of it…bring on the endorsements! PyeongChang 2018 here we come!!!
Is this simi? Endorsements fall on you