Driving traffic to your website and building leads for your business can be difficult, especially if you are a small business owner just starting out on a digital platform. It’s a new terrain and there are many obstacles to getting good results. However, with good guidance, you would be able to get off to a good start on this journey, without going beyond budget.
Step 1: Build A Social Media Audience
Social media is a fantastic way to promote your business and reach new people online. This is because you can interact with users publically and directly. Effective management of social media accounts can quickly help your business gain a large following online with no cost. You can use interesting and original content to attract an audience in an organic manner. Building up your social media presence will not only help drive traffic to your website, but also drive traffic from people who resonate with your brand message, resulting in leads.
Step 2: Social Media Marketing
Now that you have setup your social media account, it’s time to take a step further and start marketing on social media through running paid advertisements and promoted posts. Social Media Marketing(SMM) has proven effective for SMBs in acquiring customers without a high cost. While Google Adwords places your ads in front of a wider audience than social media marketing, social media marketing has the advantage of greater engagement and interaction on your ads. A key benefit of social media marketing is in the way the ads synergize with your social media pages. Thus, social media marketing helps you grow your social media presence while providing you with leads at the same time.
Step 3: Blogging Frequently About Your Brand
Blogging about your brand can be effective for driving organic traffic to your website because, in publishing articles, you help a potential client solve a problem, or fill a knowledge gap. The service to the user rendered by your article places your brand as an expert on the subject matter.
While blogging definitely helps, it is needful to blog with search engine rankings in mind. If your article comes up on any other page than the first page of the search engine result pages(SERP), it is not useful to many people because about 94% of people drop off after the first SERP according to Chitika Insights. Therefore, researching keywords, writing around those keywords, and getting backlinks to your website should be the goal of blogging.
Step 4: Email Marketing
Email marketing is an often overlooked channel when it comes to attracting and nurturing leads, but savvy marketers and small businesses make the best use of it. Email-marketing works by sending a well-crafted email or series of emails to prospects with the aim of getting them interested. If executed properly, It can bring in highly qualified leads who are ready to do business with you.
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