The economic disruption caused by the COVID-19 pandemic in Nigeria was devastating. Millions of people fell into extreme poverty. Many also lost their means of livelihood....
Growing a brand effectively requires gaining visibility, building a community, as well as promoting your products/services. Content is a strategy that is valuable to attain all...
Genius brand marketer, Peace Itimi shares useful tips for digital marketers, and Copywriters in a new vlog. In this educative video, Peace speaks on the importance...
Our #BellaNaijaWCW this week is Boluwa Olojo, the co-founder and Chief Marketing Officer of Go Ads Africa which helps brands buy and track online and offline ads...
For our #BellaNaijaMCM feature this week, we celebrate ‘Fred Oyetayo, the founder of Fresible, a creative digital innovation agency which provides website development, software development, digital...
Today’s mom is very conscious of several products and services out there. She depends on positive reviews from friends, families, and even influencers before making purchases....
The youth unemployment rate in Nigeria has steadily risen from an average of 12.3% in 2006 to 23.19% in 2018. Since almost half of Nigeria’s population...
Ever wanted a clearly defined creative process, but never figured out how to make one? Creative process means the process of generating new ideas, making a...
The worry of many coaches is also not just the consumption of free stuff. It is common knowledge that some people routinely look for and buy...
Do you often hear about brand identity but don’t know what it is about? Simply put, your brand identity is how your audience identifies your brand...
What is Growth Hacking? Why is it essential in Product and Digital Marketing? How can become a growth marketer or develop a growth mindset to improve...
Digital marketing vlogger Peace Itim says just like goal setting, vision boarding is a very powerful exercise, but even much more because a vision board helps you...
Here are some strategies to help you get started.
Understanding the difference between search and social from a strategy perspective is key. People who are successful at both know when to get aggressive (search) and...
For our #BellaNaijaWCW feature this week, we celebrate Peace Itimi, a digital marketing expert, who has devoted her time to growing people and businesses. Peace began...
The fourth industrial revolution came with a wide array of disciplines and career paths to choose from. One of them is digital marketing, and it’s so...
One’s time as a university student is a magical time in life. You’re figuring out who you are. You’re meeting exciting new people. You’re building the...
Technology is changing the way the we live and work and Africa is no exception to that revolution. At the core of our #BellaNaijaMCM and #BellaNaijaWCW...
If you really think about it most of the things you remember are attached to experiences you have had or stories you have heard. What actually...
Driving traffic to your website and building leads for your business can be difficult, especially if you are a small business owner just starting out on...
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