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#GrowOnlinewithChinny interviews Everything Na Art on Building a Brand with Social Media Influence

Chinny Francis

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Hey people,

I told you something interesting was coming…

The name, EverythingNaArt is not one that’s easy to miss on the ‘gram. It says something to you. Immediately, you want to know what it’s about and, when you do, you get soaked in.

You are quick to find out it’s not just a brand, it is a story. Your everyday experiences in pictures, words that make you go, “Oh yes, I agree!” With over 16,000 followers, and hundreds of comments on each post, Amin of Everything Na Art must be doing something right. So, I got her to share her journey with us.

Amin is on a mission- to make you see the art in everything, and like her Instagram bio says, to create “a dope place for creatives.” Enjoy, and if you need to take notes, by all means, do!

Hey Amin, tell us about yourself and EverythingNaArt
I am a Nigerian living in the diaspora, who is extremely connected to “home” and all it has to offer. Both the nuances and the nuisances. I started the Everything Na Art brand just a little over a year ago with just a simple hashtag. I would be intentional about how and when I used it. Instagram has always been my creative outlet to step away from my 9-5 as an Engineer. So each time, I would post something creative I would use the hashtag #EverythingNaArt. People started to use it too, then my hashtag went from a branded hashtag to a community hashtag with over 2000 people using it in just a year.

What’s the inspiration behind EverythingNaArt?
EverythingNaArt is a call to action. I am telling you to see everything in life as art. That rustic dirty looking wall, a painting, a photograph, even a heartbreak … everything is beautiful in its own way. There are no mistakes. Everything Na Art.

Engagement is one of the biggest challenges faced by businesses and creatives on social media. Take us through the process of how you built an engaging audience.
I talk to the people who follow me. Both literally by responding to comments and replies on my Instagram stories, and figuratively, by making sure my content relates to the people I’m creating it for. The creatives, the hustlers, the dreamers, the 9-5ers with multiple side hustles. So yes, I talk to them. And slowly people start to know you, like you and trust you. So you no longer have followers, you have a real community of folks who believe in you and support you wholeheartedly.

What mistakes have you made in the process of building your brand and Instagram community. What lessons can we all learn from this?
Hmmmm, this is a good one. I honestly do not take anything as a mistake. They are all awesome opportunities for growth and development. For instance if I used to undercharge for services, I count it all joy as I perfect my craft. I will learn more and more about how and what to charge, a mistake is only a mistake if you’re not learning from it.

When I saw your feed, the first thing that came to mind was, “Oh my, she has an eye for aesthetics!” What is your advice for people who want their feeds to pop like yours, but aren’t necessarily experts at creating beautiful images?
Thank you! I’m a visual person so I definitely care about how my feed looks. There are awesome apps that will help you with this. Unum and Snugg to name a couple of them.

Let’s talk about making money from social media marketing efforts. What has helped you with selling online? What mistakes have you made in the past and what should brands be doing?
I think that brands need to leverage their most important asset which is the people. Anything I sell anything online, I ask for feedback. I want my clients to buy from me again. So I care about what they think. Feedback could be as simple as a video showing them unboxing or unwrapping their package once they receive it. I made my packaging super awesome for this reason. I call it post experience marketing. It doesn’t end when the product is bought. When I post customer feedback on my Instagram stories, I get even more sales. So leverage the people!

Many people want to monetize their passions and multiply their income streams. How have you been able to do this? What role has social media played in this? Tell us about it.
I like to tell a story using my Instagram stories. I do more with it. I can show people the entire experience. People like to see the behind the scenes of what goes into your day or your product. It means something to them. People forget that the best promotion of your business besides word of mouth, is from your very own mouth. Also, tell people what you can offer. If you know how to make amazing logos and you want people to hire you for it, post a logo! Show them client feedback. How will they know you offer this service if you don’t say anything?

Talk to a small business owner for 30 minutes and you can be sure to hear the words ‘limited budget.’ How can small businesses create compelling social media campaigns that are budget friendly?
Limited budget is like the new buzz phrase. To be honest, if you have a phone, a bit of creativity and an open mind, you can do so much with a little. Start with Instastory!

Is social media always the way to go for brands? With Instagram growing rapidly, should we leave everything else and just face Instagram?
Well, my gut says yes focus on Instagram, but my common sense says ‘hmmm what if Instagram is gone tomorrow?’ So what you really need is to build a solid community that can follow you anywhere! I would create a strong email list. So even if Instagram disappears, we still have the good ol’ fashioned emails.

***

Yaaaayyy, you made it to the end, make sure you leave a nice message, and join the @EverythingNaArt community. Got questions, drop them in the comments as well, who knows, Amin might just come here to respond directly. Connect with me on Instagram- @chinnysimperio.

Don’t forget- Everything Na Art.

Xoxo

33 Comments

  1. Tobi

    September 11, 2018 at 11:24 am

    Amin is an amazing person. I have followed her and enjoyed her IG content for over a year.

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:43 pm

      Yes, she is! The day I found her on IG, I was glued.

  2. @halimasucre

    September 12, 2018 at 11:08 am

    AMIN ( @everythingnaart)is a raregem who knows her onions. I’m proud to be part of this tribe! I Stan for this Tribe! #EverythingNaArt

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:43 pm

      I Stan!!! You guys are incredible! This is what a tribe looks like.

  3. Idowu

    September 12, 2018 at 2:45 pm

    Amin is an amazing influencer! She is concerned for the success of others which is why the name everythingnaart is now a well known brand within Nigeria and beyond!

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:44 pm

      I totally agree with you Idowu. She is a gift that keeps giving.

  4. Mo

    September 12, 2018 at 2:48 pm

    Amin is a rare gem. Creative, super intelligent and kind. The fact that @everythingNaArt has exploded points to how hard she works to hone her craft. Her feed and instastories give me life!

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:45 pm

      Mo, tell me about it! I’m so here for her Instastories

  5. Veronique

    September 12, 2018 at 3:15 pm

    Not only is she genuine but she is one of the most selfless person I have encountered. I truly enjoy her content and hope to be able to learn from her as much as possible.

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:46 pm

      Yaaayyyy, hope you picked a few things from reading her interview

  6. Towseen

    September 12, 2018 at 3:24 pm

    As short and simple as this interview is, it has so many important tips for building your brand on IG.

    – “Everything is beautiful in its own way”. So true. We just have to be conscious and aware of the beauty all around us.
    – “A mistake is only a mistake if you are not learning from it”. Hmmm! Ododo oro (deep words)
    – Engaging with your followers
    – Soliciting and embracing feedback
    – Starting where you are with what you have.

    People pay good money for this info. Thanks Amin for sharing and giving so freely.

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:40 pm

      Wow! Did you just rewrite the whole piece in a much better way? I love it! Now, I’m trying to find you on Instagram 🙂

  7. Desmond Ekunwe

    September 12, 2018 at 4:00 pm

    This lady Amin inspires everytime..she constantly pushes her audience #calltoaction….more heights Amin xo

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:47 pm

      Yes! #EverythingNaArt makes you want to fix up, serve your customers or audience better, and just give to the word

  8. Fadekemi

    September 12, 2018 at 4:14 pm

    Amin stays inspiring. Super hardworking and when she sets out to do anything, she goes really hard. Way to go! ??

  9. Lanya

    September 12, 2018 at 5:09 pm

    I love Amin. She’s such an inspiration and if you are not already following her, you should.

  10. Naija Kids Travel Too

    September 12, 2018 at 7:21 pm

    Amin to the world!!! #everythingnaart

  11. Queen sheedah

    September 12, 2018 at 7:32 pm

    Just found her today and I’m stuck on her page already.

    • Chinny Francis

      Chinny Francis

      September 12, 2018 at 8:48 pm

      Yaaaayyyyy, you’re in the right place! Learn as much as you can

  12. Chelsy

    September 12, 2018 at 9:03 pm

    Amin is a blessing to our generation, really!! You can’t but love her! If you’re not following her already, you’re carrying last!

  13. Torera

    September 13, 2018 at 12:04 am

    Anyone not following Amin is missing out big time. She genuinely cares about people and that to me is a priceless quality

    • Chinny Francis

      Chinny Francis

      September 16, 2018 at 9:10 pm

      It’s interesting because this is really beyond photography or social media, she actually really cares about people

  14. Lamide

    September 13, 2018 at 10:58 am

    Love her! She’s so genuine and truly interested in people, and helping them. ❤️❤️

  15. TobyDonut

    September 13, 2018 at 11:17 am

    She’s dope! Sometimes i wonder how she combines everything!
    Definitely a wonder woman and you k ow what, are tribe is tight.

    • Chinny Francis

      Chinny Francis

      September 16, 2018 at 9:13 pm

      Hey boo! I totally agree with you…sometimes, I look at questions in my DM and I’m like, ahhh, I’m working. I’ll respond later. How Amin combines everything so effortlessly is definitely beyond me!

  16. Tuoyo. Austin. Ejeye

    September 16, 2018 at 5:30 am

    Great personalities. Kudos to my Naija creative womens. Chinny/Amin you guys Rock’s!!!

  17. Chinny Francis

    Chinny Francis

    September 16, 2018 at 9:11 pm

    Amin is amazing!

  18. C'mon

    September 19, 2018 at 3:14 pm

    Are these paid responses??

    • Jess

      December 21, 2018 at 11:42 am

      Definitely not, Chinny is all about organic growth and this is a great post about a woman with great influence

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