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Kellogg’s to change ‘Sexist’ Coco Pops slogan after 10-year-old Girl Complains



Kellogg's to change 'Sexist' Coco Pops slogan after 10-year-old Girl Complains | BellaNaija

Hannah-Marie Clayton with a pack of Kellogg’s Coco Pops

It really is the little things that come together to change the world.

A 10-year-old girl Hannah-Marie Clayton has gotten cereal maker Kellogg’s to change an old slogan she described as ‘sexist.’

Hannah-Marie, who is often served breakfast by her dad James while her mum Anne-Marie leaves home early for work, thought the Coco Pops slogan “Loved by kids, approved by mums” a little odd.

So, according to Metro, she wrote to the cereal company letting them know she found their slogan ‘sexist.’

Kellogg’s wrote back, letting her know that they would be changing their boxes, and the boxes will now read “Approved by parents.”

The 10-year-old told Metro:

My mum was away so I was just with my dad when I saw it on the cereal box.

It made me think that dads should be included as well because they are important too.

Also some people don’t have a mum and they might find it upsetting.

Awesome, how at such a little age she’s already effecting change.


  1. She

    September 15, 2018 at 12:49 pm

    Na wah! Are we not taking this sexist thing too far??. Lol. Little meghan markel in the making!!

  2. nne

    September 15, 2018 at 1:23 pm

    Props to her. That’s a child that thinks and pays attention. Her dad is around and she is wondering, why only mums opinions matter for food? More power to her, dem no dey raise mumu in that house.

  3. Baybie

    September 15, 2018 at 2:21 pm

    Smart girl!

  4. LemmeRant

    September 15, 2018 at 3:51 pm

    Oh boy….

  5. Cocoa

    September 15, 2018 at 5:01 pm


  6. Dora the explorer

    September 15, 2018 at 8:58 pm

    Actually! can we just say “loved by kids, approved by guardians”- this is the current world of inclusion.

    • akama

      September 16, 2018 at 12:22 pm

      How about “loved by kids, approved by grownups and everyone in between”? That should cover it!

    • CrazyWorld

      September 16, 2018 at 4:33 pm

      No that’s also wrong. What’s about kids that had to cry before their guardians bought it. It means the guardians didn’t approve it.

      ‘Loved by kids’ is enough! Ditch the approved by yidi yada

      Nonsense and coco puffs

  7. Vics

    September 15, 2018 at 9:51 pm

    Many seasoning products in Nigeria are on this table oh! And I have always wondered if only mums cook. “mama’s helping hand” “trusted by mums worldwide” etc

  8. John

    September 16, 2018 at 8:18 am

    I am even wondering if the word “parents” is even PC enough?

    Bcos I think another liberal soaked in victimhood is about to write another letter about that.

    • Onyinyechukwu

      September 16, 2018 at 12:52 pm

      ????.. “soaked in victimhood”.. You is not well, John.

  9. Chinwe

    September 16, 2018 at 1:21 pm

    Nice to see the line of thought of young children… and John I understand..?…

  10. Adanna Okoro

    September 17, 2018 at 8:50 pm

    Kudos Hannah-Marie Clayton

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