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Otolorin Olabode: Is It Safe to Crown Tiwa Savage “The Queen of the Nigerian Music Industry?”

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Tiwa SavageThe way the music industry is structured, it’s a space that gives the majority of the listening audience to the male artistes, while, unfortunately, the minority goes to the female artistes.

A few years ago, we had only a couple of female artistes matching the male counterparts in terms of content provided to the audience.

While we had D’Banj, 2Baba and M.I., we could only point to Asa. Eva was just starting out, and artistes like Mo’Cheedah and Kel were starting to lose steam after a short period of fame.

Young artistes like Ice Prince, Davido, Wizkid, and Olamide were starting to emerge and effectively fill the void of as D’Banj, 2face and M.I. aged. No female artiste was in the picture.

Then out of the blue, Tiwa Savage emerged, after being persuaded by her manager to return home to try out Nigeria’s evolving music scene. At first it looked as if she had made a bad move. But, Tiwa Savage consciously began to prove her mettle.

With “Kele Kele Love” she warmed her way into her hearts and made a home in there. We found her hard to resist. It had been long since someone blessed us with a song so emotional that happened to win the hearts of both the male and female gender.

Slowly, Tiwa Savage began to gain a spot in our hearts. Though it took a while before she achieved her dominance and proved she was not a one-hit wonder, the last few years in the music industry would have been incomplete without Tiwa Savage.

Years after Tiwa Savage emerged, the scene has changed. More female artistes are beginning to pursue music and it may not have been possible if not for the pacesetter – Tiwa Savage. Has anyone thought of this? What if Tiwa Savage had failed in her early years in the music industry, would more females have been inspired to do music?

Would we have had such quality content in the music industry? The numerous tracks she has blessed us with, collaborations and guest features she has hopped on, and the wonderful message that is being passed in most of her songs.

It’s hard to pinpoint an artiste who hasn’t dropped a whack single in the music industry, but Tiwa Savage comes close when we think about it. Has Tiwa Savage ever dropped a whack song? It’s hard to actually state a song Tiwa has disappointed us in.

And as Tiwa continues to rule locally and stretches that feat to the world beyond, it’s safe to say she has successfully queened 2018.

There’s no one that can compare to the dominance she has spelled out in a couple of years, the endless hits with long shelf lives, the international awards and the sold out concerts.

Tiwa Savage is that voice that stands out in the wilderness. The music industry is the wilderness with a lot of low-quality music on the air these days, but who still never disappoints?


Otolorin Olabode is a music journalist, writer and critic. He lives for the art and he also has a thing for upcoming artistes and can be contacted via +23464717949 and can also be followed on Twitter: @The_Otolorin

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