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Project PINK BLUE raises N6 Million to Support People Impacted by Cancer

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Project PINK BLUE in partnership with Transcorp Hilton Abuja, Dana Air, Option A International, BellaNaija, and Nma Foundation hosted “Show Love” a music and comedy fundraising show focused on raising N100million to support 56 cancer patients in Nigeria. The event took place on Thursday, November 15th, 2018 at Transcorp Hilton Abuja.

According to the executive director, Runcie C.W. Chidebe, “Our plan was to raise N100million to support 56 cancer patients in Nigeria, however, we raised N6million plus. Yes, we didn’t meet our milestones, but, I am extremely happy that we have used the ‘Show Love’ event to express our commitment to support people impacted by cancer. With the donations we just paid for two patients’ treatment, one was for radiotherapy N600,000 and another chemotherapy. As people are redeeming their pledges, we would be getting them on treatment.”

The ‘Show Love’ hosts for the event were Alex Asogwa Unusual, former Big Brother star; Bella Anne Ndubuisi and Koboko Master, a Nigerian comedian. It was graced by amazing Nigerians, including Abubakar Atiku Bagudu, The Governor of Kebbi State; Dr. Zainab Shinkafi Bagudu, Wife of the Governor of Kebbi State, who were the Special Guest of Honour; Betty Anyawu Akeredolu, Wife of the Governor of Ondo State, H.E. Amina Abubakar Bello, Wife of the Governor of Niger State, Asia Ahmed El-Rufai, Wife of the Governor of Kaduna State; Sterling Tilley, Cultural Affairs Officer & representative to the U.S. Ambassador in Nigeria and many other dignitaries.

The Pink carpet was held sizzling hot and interesting by one of Nigeria’s biggest host- Denrele Edun who dressed in black and a touch of pink to show love to cancer patients, he was supported by Sarah Ebhohimen. The event featured musical performances by Chidinma Ekile, Zainab Sule, C-Praiz, comedy by Ambassador Wahala, Josh2Funny, Koboko Master, MC Tagwaye, MC Bob, and Cris-now; and the Destiny Dance Squad (DDS) thrilled the audience with their fantastic dance featuring dramas.  

One of the interesting innovations that thrilled the audience was the Celebrity Auction for Cancer Patients.Project PINK BLUE team had a line-up of Nigerian celebrities that were up for auction. Nigeria’s supermodel and actor- Bryan Okwara was auctioned Chief Moji Makanjuola, the veteran broadcaster; the popular songstress Chidinma Ekile and Kemen (former Big Brother housemate) were auctioned to Betty Anyanwu-Akeredolu, they are now the new daughter and son of the Wife of the Governor of Ondo State; Denrele Edun auctioned to Oluwatoyin Dawodu, he now has a home in Niger State; the award-winning actress – Racheal Okonkwo, known for her Igbolicious character, Nkoli was auctioned to Dr. Oluwatosin Dokpesi, the Managing Director of African Independent Television (AIT), Racheal is now part of the family of Nigeria’s biggest privately owned television; the CEO of PalyNetwork Africa- Charles Okpaleke was auctioned to Sarah Ebhohimen. While Dr. Zainab Shinkafi-Bagudu, wife of the governor of Kebbi State was auctioned to Amina Abubakar the wife of the governor of Niger State. All funds raised from the auction to benefit cancer patients.

The Project PINK BLUE event also featured a great platform to recognized amazing people and companies who had made a remarkable impact in the fight against cancer in Nigeria. The following were awarded Legend of Cancer Control: Senator Mao Arukwe Ohuabunwa, Honourable Mohammed Usman, Dolapo Osinbajo, Dr. Zainab Shinkafi- Bagudu, Betty Akeredolu, Dr. Amina Abubakar Bello, Omolewa Yetunde Ahmed, Dr. Florence Ajimobi, Rasheedat Bello, Dr. Oluwatosin Dokpesi, Laurie Tauriainen, Chief Moji Makanjuola MFR, Prof. Ifeoma Okoye, Prof. Olufunmilayo Olopade, Chief Dr. Chidinma Uwajumogu, Prof. Isaac F. Adewole, and Prof. Tajudeen Olasinde. The Humanitarian Partners award goes to the following organizations:BellaNaija, The USA Embassy in Nigeria, DAAR Communications (AIT & Raypower), Transcorp Hilton Abuja, Dana Air, Roche Product, Premium Times, , Abeysteph Global Link, Wheelers Cycling Club of Abuja. While, Denrele Edun, Emeka Wilson Chidebe, Korede Bello, Bryan Okwara, Houman J. Lababidi, Chukwuemeka Okereafor, and Amala Nwabunwanne, received Humanitarian Awards.

Interestingly, some families of cancer patients were also awarded Inspiring Family Award- Oyayi Daniel Family, Chinyere Daniel’s Son; Celestina Atsaka “Mama Nnenne” (Inspiring Champion Award), Peace Emezue (Best Volunteer Award (2015-2018), Dr. Vitalis Chukwuemeka Okwor (2018 Inspiring Oncologist Award ), Dorathy Gata (Best Patient Navigator 2018), Mary-Gloria Anulika Orji (Best Patient Care Advocate ), Sarah Anlade Dantsoho (Best Staff Award 2016-2018), Khadijat Banwo Fatai (Inspiring Champion Award), Jim Franklyn Ndubuisi (Best Volunteer Award (2015-2018), Nnamdi (Inspiring Community Service Award), Oludare Kenny (Inspiring Community Service Award), Olowafemi Wahabi (Inspiring Community Service Award), Ebuka Micheal Unamba (Inspiring Community Service Award), Elizabeth Ajayi (Inspiring Community Service Award), Blaize Itodo (Inspiring Community Service Award), and Phadion Sylvester.

To see more photos from the event, click here.

Project PINK BLUE is one of Nigerian leading cancer nonprofit organization, to learn more about the organization, please visit For donations or support: Health & Psychological Trust Centre, 6060163812, Fidelity Bank.  To adopt a cancer patient, please visit You can also call: 08188347020 for enquiries.

This content has been published for free as part of‘s commitment to youth, education, healthcare and community development as part of our corporate social responsibility programme

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