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Kingsley Umeh: How To Turn Your Passion Into A Business Idea

Kingsley Umeh



Do you have a passion, hobby, or special talent you’d like to turn into a business idea? Are you finding it difficult to make that a reality? Don’t worry, we are here to help you.

What are the benefits of turning your passion into a business idea? There are some benefits you derive when you turn your passion into a business idea, some of which are:

Passion helps you focus
Focus is one of the keys to business success, and that’s what passion gives you. It helps you maintain focus and makes you become resilient and ever willing to learn more in order to gain more competence.

Passion fuels your commitment
Turning your passion into a business idea is one of the most satisfactory decisions you can ever make in life, because you will see your work as fun and not as a burden.

Choosing a business you don’t love is just like choosing a wife/husband you don’t love: you can never enjoy it and everything will seem boring to you. But when you choose what you are passionate about, it will ignite you and you will be ready to go to any extent so as to make your idea work.

Again, when you’re running a business you’re passionate about, quitting isn’t an option. The saying that Where there’s a will, there’s a way becomes a reality.

You will become your own boss
When you start a business out of your passion, you will automatically become your own boss. You will be able to make decisions that please you, exercise full control over the business, and schedule your time rather than having to report to many superior officers in a paid job. You will never run out of ideas and creativity will not be an issue

Things to consider before turning your passion into a business idea
Don’t just jump into a business because you feel you are passionate about it, or else you might soon fail. There are few key questions you need to ask yourself giving it a trial:

  • What is my passion?
  • Are there people willing to pay for it?
  • Am I honestly ready?
  • Will I be able to handle the financial pressure to produce a profit?
  • Do I possess the essential characteristics of an entrepreneur?
  • Will I be able to deal with the problems that come in handy with the business?
  • How much do I need to put my idea into motion?
  • Do I have enough knowledge about the existing market?
  • Am I ready to deal with the challenges of being an entrepreneur?

Never start that business until you have given honest and satisfactory responses to the questions highlighted.

Here are a few tips for turning your passion into a business idea.

Discover and pursue your passions and interests
The first step in turning your passion into a business idea is to discover what you’re truly passionate about. That’s what will sustain you when the going gets tough. Don’t start a business because you heard it is somehow lucrative. It might soon crash if you have no passion for it.

Research the existing market
Conduct an extensive research on the market you are about to enter. Find out the strategies and techniques that has worked in the past and the ones that are not working anymore. This is very essential as it will help you in setting realistic targets in areas like sales, growth, and products.

You will also be able to identify your potential customers, their needs, tastes, preferences, and how to best serve them. This will give you an edge over your potential competitors.

Make a plan
“He who fails to plan actually plans to fail” I know you must have heard that several times. Passion alone is not enough to make you a successful entrepreneur, you need to plan, plan, and plan on how to make your business work.

When you have no business plan, you will not be able to know where your strengths and weaknesses lie. Again, you expose your business to risks when you don’t have a good plan in place because you may have no choice but to shut the business when the repercussion of not having a good business plan begins to eat in deep. You need to know:

  • Who your potential customers are.
  • What the nature of the firm’s products will be.
  • What the peculiar financial and manpower needs of the firm will be.

Start small
You don’t need to quit your job yet. You can invest a little fund in your intended business and see how it grows and develops. This will help you to gain experience, confidence, and knowledge before starting on a full scale. You will also be able to know if this is truly something you enjoy.

After fully mastering how the business works, you can then quit your job and finance your new business.

Never stop learning
In the business world, fad today becomes fade tomorrow. The strategies that worked yesterday might not be relevant again tomorrow, so make sure you are ever-learning so as to improve your way of doing business and satisfy your customers better.

Turning your passion into a business idea is a very good decision, but that does not guarantee success. You will need to put in substantial amounts of patience, consistency, time and effort to make it a success. If you can do that, nothing can stop you from raking in huge amount of money from your business.

If you have any questions regarding how to turn your passion into a business idea, do let me know via the comment box now.

Photo Credit: Dreamstime

Kingsley Umeh is a business avid, online entrepreneur that loves sharing new business ideas for new and existing entrepreneurs on how to start, run and manage their business with less risk. You can also get my free eBook on 'How to start a successful small business in Nigeria' by visiting my blog. Blog  url: Facebook url: Twitter handle: @gistdeck Instagram@Kingsleyumeh1


  1. Dr Arreys Blog

    February 18, 2019 at 12:41 pm

    explicit article

    • Kingsley Umeh

      Kingsley Umeh

      February 18, 2019 at 9:02 pm

      Thank you. Glad you loved it.

  2. Odinaka George

    February 18, 2019 at 12:45 pm

    Interesting piece. Very helpful

    • Kingsley Umeh

      Kingsley Umeh

      February 18, 2019 at 9:03 pm

      Thanks for stopping by George

  3. Chris

    February 18, 2019 at 8:51 pm

    Good and inspiring ideas but its always difficult to get capital in African countries, please advise!

  4. Kbhwriting

    February 19, 2019 at 6:20 pm

    This is a very helpful piece. Love to read inspiring tips especially those centred on entrepreneurship success. I hope to see more of this on the blog.

  5. Jerry ogah

    February 20, 2019 at 12:56 am

    Waooo this is the key am be looking for, thanks so much More grace unto you sir

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