Audiences are more digitally savvy now and can see through exaggerated claims. They bounce off quickly when they feel misled, leading to high bounce rates and...
Chimamanda Ngozi Adichie, in one of her essays, noted that it is impossible to talk about a story and not talk about the power that drives how...
Understanding the difference between search and social from a strategy perspective is key. People who are successful at both know when to get aggressive (search) and...
#BellaNaijaMCM this week Femi Bakre describes himself as a content evangelist and rightly so; he’s the founder of one of the most successful digital media companies...
Even the way we consume art and music has changed. There are now TV shows that allow for user interaction. On shows like Big Brother, audience participation...
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