Now She Can Whip Her Hair! Stephanie Okereke is the Kanekalon Hair Brand Ambassador


Nigerian star, Stephanie Okereke has been chosen as the new brand ambassador for Kanekalon hair in Nigeria. The synthetic brand of hair extensions is owned by Kaneka Corporation of Japan. According to Stephanie, “The African woman is legendary for her beauty and her strength, her style and grace; she is an epitome of beauty, and unmatched quality and a style icon. All this I hope to promote as (the) Kanekalon ambassador.

You can read the press release below and check out campaign images as well.

The endorsement will see the award winning actress promoting the company’s product and participating in the marketing campaigns which include Kanekalon’s Brand Building campaign, Kanekalon ‘Salon Storm’ Activation, Kanekalon ‘Night of a Thousand Braids’ event and other brand promotional activities. Stephanie will be the major face of Kanekalon in Nigeria, visiting some selected salons (VIP Beauty Centre, Cynosures Salon, dsalon Downtown and Salon d’eve) in Lagos during the Kanekalon ‘Salon Storm’ project, towards educating consumers and hairstylists on the benefits of the brand. Her presence in Kanekalon Salon Storm print adverts, currently running in the media is unique and distinct. She is an ideal fit for the brand.

Stephanie has just concluded Kanekalon’s brand building television commercial that is engaging and effective, the 100% Kanekalon way with her hairstyles showing sophistication, class and glam on television screens. She will also be the star celebrity at the Kanekalon annual party designed to thank its customers for their patronage, coming up in November this year.

Speaking on the endorsement deal, Hideaki Nakamura, Manager Marketing Kanekalon Division for Kaneka Corporation, noted that the agreement between Kaneka and Stephanie was an indication of the Company’s commitment to expand business interests in Nigeria. According to him, “In line with Kaneka Corporation’s corporate philosophy and strategic direction to promote the beauty of the African woman through the provision of high quality hair products, Kaneka desires to play a more prominent role in the economy by investing more in the Nigerian market.” Hideaki Nakamura further stated that “the deal with Stephanie is consistent with Kaneka’s policy of using the best talents everywhere the company has presence, to promote our product and Stephanie came highly recommended in this area.”

Ad Campaign Images

Stills from the TVC Shoot

Contract Signing

42 Comments on Now She Can Whip Her Hair! Stephanie Okereke is the Kanekalon Hair Brand Ambassador
  • amblaze August 30, 2011 at 9:37 am

    this girl is just…smart

    • aunty tawa August 31, 2011 at 8:10 am

      nice pics but i’ll stick to my xpression . :)

      • ha ha ha September 1, 2011 at 8:39 am

        expressions is actually made from kanekalon… they are advertising the fiber….expressions uses kanekalon fiber so sticking to expressions is also good for kanekalon, so stick to it!!!

      • Constance Alabi September 2, 2011 at 4:59 pm

        Dear Aunty Tawa,
        Please note that Kanekalon is not a hair extension but a fibre used in manufacturing your quality hair attachments such as X-pression, Amigos and NINA. They all contain 100% Kanekalon fibre.

  • KYLE August 30, 2011 at 9:41 am

    *Yawn* What a drag..

  • Val August 30, 2011 at 10:06 am

    Kudos to you Stephanie! You are blessed by God. Keep on using your talents for him. I pray you’ll continue to have a blissful life in Jesus name… Amen.

  • jane August 30, 2011 at 10:12 am

    Ya hair will cut o.so ud onli b braiding? Love d 1st outfit

  • ruchylicious August 30, 2011 at 10:45 am

    Woooowwwww!! Dats all I kan say

  • younglady August 30, 2011 at 10:58 am

    shez a beauty..

  • uju August 30, 2011 at 11:01 am

    Lovely. Ur just pretty

  • Written August 30, 2011 at 11:30 am

    How did they achieve the look in the third pic? Awesome.

  • lawaliman August 30, 2011 at 12:23 pm

    Beautiful………… She’s beautiful, she deserve it

  • Yori August 30, 2011 at 12:33 pm

    Tacky! That’s for the hair, pompous jewellery in pic1, as for lace top and what is it with her arms..look from elbow to fingers.

  • robbyd August 30, 2011 at 1:11 pm

    happy for her but not impressed

  • Onyx August 30, 2011 at 1:34 pm

    Go make that money, girl! Endorsements are mos def the way to go and I hope she’s getting well paid.

  • omoge39 August 30, 2011 at 2:31 pm

    beautiful Stephanie Okereke! I love this woman! With her nice height and build! Get it girl!

  • TANKO AHMED August 30, 2011 at 2:43 pm

    I LOVE STEPHINE I NO GO LIE, NA HER MOVIE I GO WATCH ALL THE TIME. RIDE-ON AMBASSADOR STESS!

  • cool cat August 30, 2011 at 3:14 pm

    @jane, u’re funny sha, but I kanekalon does weaves as well as braids. They’re just not nice looking at alllll. I hope they don’t prohibit her wearing human hair, cos its not branded!

    @yori, I don’t see anything wrong wth her hands but if u observed something it just might be as a result of d accident sha had a while ago.

    Steph is one gorgeous girl sha

  • chiny August 30, 2011 at 4:18 pm

    beautiful woman! :)

  • Aurafashion August 30, 2011 at 4:28 pm

    Congrats dear.Keep up the good work. http://www.auarafashion.no

  • madman August 30, 2011 at 5:24 pm

    Xpressions all the way.

  • Lynda August 30, 2011 at 5:45 pm

    Hey Kanekalon,its good you used Steph,she’s an Icon,but you could Models sometimes for some promotional calanders,we look forward to seeing the lime light. All the best Steph!

  • NNENNE August 30, 2011 at 7:32 pm

    Kanekalon hair is nice for hair braiding. Affordable too.

  • Na me August 30, 2011 at 8:05 pm

    wow.. Steph! YOu are beautiful

  • Fairy GodSister August 30, 2011 at 8:17 pm

    Congratulations to Stephanie!
    http://www.fairygodsister.wordpress.com

  • Zeraforyou August 30, 2011 at 8:36 pm

    Lovely accessories!! and the braids look good on Stephanie!! check out http://www.zeraforyou.weebly.com

  • oma31 August 30, 2011 at 10:31 pm

    go hun, beautiful

  • AJCiti August 31, 2011 at 1:01 am

    She’s absolutely gorgeous, congratulations to her. I love her braided style. Pity a brand that makes it’s money off African women is owned by the Japanese lol.

  • Tiki August 31, 2011 at 8:18 am

    Nice one! those braids should really help boost sales; lol.

  • Ama August 31, 2011 at 11:21 am

    Xpression is also Kanekalon fibre just a different brand.

  • Demmy August 31, 2011 at 2:09 pm

    She’s very pretty!

  • Teegold September 1, 2011 at 1:20 pm

    She looks gud!!!

  • Alero September 1, 2011 at 2:15 pm

    Huge beef.#sniffing in d air#

  • furllar September 1, 2011 at 3:40 pm

    She is just a damsel and the braids is good. If Stephanie endorses Kanekalon, i will use kanekalon toooooooo

  • Lil miss sunshine September 2, 2011 at 11:39 am

    She is sooooooooo beautiful… bless her soul

  • THE AMAKA September 4, 2011 at 5:42 pm

    very beautiful, i love this woman

  • oyebebe October 11, 2011 at 10:22 am

    stephanie nd kenakalon u ar too much. I 22222 wil use it

  • Joshus Enameka February 5, 2012 at 2:56 am

    I Agree Totally, She deserves all the attention

    Nigeria Movies and African Film critique

  • dam March 23, 2012 at 4:27 pm

    nice one steph…..

  • grace m mafor April 23, 2012 at 1:16 pm

    sje is so so so so so fabulus

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