‘Need For Glam’- Alali Boutique A/W12 Collection | A Look Behind the Scenes

Posted on Monday, April 30th, 2012 at 11:44 PM

By Ijeoma Ndekwu

Ready-to-wear brand, Alali Boutique is out with its most recent collection. Inspired by the subconscious thoughts of Creative Director, Oroma Cookey-Gam, during her Christmas trip to the creeks of Calabar and Opobo Kingdom, the collection unsuspectingly fuses together surface water sports’ wear with the glamour of the 1950s to create effortlessly stylish pieces.

“Imagine you could wear really glamorous and stylish clothes jetskiing or wakeboarding…Think speedy, glamorous and intriguing. For shapes I looked to the 1950s, for detail I looked to the panelling in sportswear and for colour, I looked to the landscape of the South-South of Nigeria”- Oroma Cookey-Gam

Although  more structured than a typical Alali collection, the A/W 12 collection  stays true to the aesthetics we associate with the brand; soft silhouettes, fluid pieces and sheer details.

View the collection below:

A look Behind the Scenes- Alali Boutique A/W 12 Collection

The Sketches

The Colour Inspiration

The Shoot: “The make-up is dark and intriguing with a touch of blue for a contemporary look. The hair channels the speedy / sporty aesthetic and the collection is styled to introduce a tribal impression while preserving the sporty and intruiging elements.”- Oroma Cookey-Gam

Photo Credit:

Creative Director, Alali Boutique: Oroma Cookey-Gam
Contact: alaliboutique@gmail.com
Photographer: Lolu Osinbanjo
Contact: 08023984654
Model: Oghogho Obrutse
Make up: Margarita Egbe
Stying: Bidemi Zakariyau
Contact: lestylefusion@gmail.com;08133282944
Accessories: Diva’s House of Accessories, Palms, Lekki.

For sales or any other enquires please contact Bidemi Zakariyau or Oroma Cookey-Gam

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  • 30 Comments on “‘Need For Glam’- Alali Boutique A/W12 Collection | A Look Behind the Scenes”

    • amber rose May 1, 2012 at 2:20 AM

      feeling the flared yellow and black dress

    • Janded May 1, 2012 at 2:34 AM

      Me like

    • faith May 1, 2012 at 6:34 AM


    • Sbahle May 1, 2012 at 8:02 AM

      Hi love your fashion how dies one get your range, I’m all the way South Africa

    • LPS May 1, 2012 at 8:37 AM

      hmmmm: No comment about the model

    • Bolanle May 1, 2012 at 9:21 AM

      I love the white trousers!!! The designs look quite nice!

    • Berry Choco-Latte May 1, 2012 at 3:01 PM

      Not bad!

    • D Fairy GodSister May 1, 2012 at 3:57 PM

      Well done Oroma!!

      #Notetoself: I’m sure if you searched deep enough inside you’d find some inspiration for a fashion line…

    • Hotchick May 1, 2012 at 6:17 PM


    • jane May 1, 2012 at 9:56 PM

      The presentation is bad sha…

    • ejogene May 2, 2012 at 8:44 AM

      Feeling the neon gown!

    • Alero May 2, 2012 at 9:54 AM

      The sketches appear nicer than d actual designs.

    • Moses May 2, 2012 at 10:05 AM

      Nice one

    • kimbim May 2, 2012 at 11:08 AM

      wow, they so cool, great style :-)

    • Zinni May 2, 2012 at 3:56 PM

      Nothing new here…. You’re not innovative, the pieces look like copies. Same problem with orange culture and iamisigo. You three should go get jobs or stick to styling!!!

    • Joy May 2, 2012 at 4:29 PM

      I have been watching this designer, and i have seen improvements in each collection, these are nice ready to wear pieces, and i give the designer props! Keep going, you will get there very soon!

    • Dee May 2, 2012 at 4:48 PM

      This is really different from regular Alali Boutique, but I remain a fan. In fact, maybe I love them more now. And awesome job by Bidemi.

    • Oluwasayo Awe May 2, 2012 at 4:51 PM

      Very lovely. I see myself wearng most of them sha(if I can afford them)

    • Doyin May 2, 2012 at 5:39 PM

      @Zinni you are obviously a hater. Put aside your beef with the designer and appreciate her work. Is she even a stylist? I really wonder what pleases people these days? Anyway I love the collection and want to encourage the designer. We should try and encourage ourselves in this Nigeria instead of always criticizing. Good job and affordable too!

    • ZK May 2, 2012 at 8:51 PM

      Yeah Zinni is obviously a hater….she might even be a friend of the designer herself…grow up and stop being negative!

    • segzy May 2, 2012 at 10:58 PM

      the sixth look with the open in the middle style was seen in Wana Sambo’s last collection nau… WS had sleeves sha!! hmmm…. na wa oh! lol

    • segzy May 2, 2012 at 11:04 PM

      that black maxi dress is nice though. But these new designers need to work on photography. It plays a MAJOR role in portraying the story/idea they are trying to send out.

    • Zinni May 3, 2012 at 9:49 AM

      @Doyin&ZK: Sentimental dishwashers…LMAO…Abeg tell the truth joo!!! Her collection is same old, same old haba! Each piece on its own is not memorable.

    • Beulahdove May 4, 2012 at 4:19 PM


    • FlashFlash May 4, 2012 at 5:09 PM

      i wonder what pleases people these days, the designer has obviously created pieces that are ready to wear and ready to wear pieces aren’t always very original. If she puts up some designs now, you people would say they aren’t wearable pieces. Between i don’t know the designer.

    • FlashFlash May 4, 2012 at 5:13 PM

      And yes you can get inspiration from other designers when designing ready to wear pieces. Twicking here and there to make your designs different is totally acceptable. http://www.stylefash25.blogspot.com

    • sunshine May 7, 2012 at 6:06 AM

      Its absolutely great for what it is, ready-to-wear. Her ability to capture her inspiration in those clothes is commendable. So haters, pls produce a dress, a photo or even a sketch of an idea you have let’s see what u can actually do with your life than sit here and criticise. Mtchew!

    • anuli May 28, 2012 at 11:53 AM

      I think the clothes are good enough to show case. it’s not easy to be creative and yet bring it out perfectly from the original intention of the design. however we should all be open to constructive critisms for improvement and advancement. PLEASE can someone do something for the +sizes. we need am o! we are ‘Nigerians o!’

    • Queenhannah May 2, 2013 at 3:32 AM

      Love love love. I know i’m a year late but my dear i have to commend you. Its not easy