‘Need For Glam’- Alali Boutique A/W12 Collection | A Look Behind the Scenes
Posted on Monday, April 30th, 2012 at 11:44 PMBy Ijeoma Ndekwu
Ready-to-wear brand, Alali Boutique is out with its most recent collection. Inspired by the subconscious thoughts of Creative Director, Oroma Cookey-Gam, during her Christmas trip to the creeks of Calabar and Opobo Kingdom, the collection unsuspectingly fuses together surface water sports’ wear with the glamour of the 1950s to create effortlessly stylish pieces.
“Imagine you could wear really glamorous and stylish clothes jetskiing or wakeboarding…Think speedy, glamorous and intriguing. For shapes I looked to the 1950s, for detail I looked to the panelling in sportswear and for colour, I looked to the landscape of the South-South of Nigeria”- Oroma Cookey-Gam
Although more structured than a typical Alali collection, the A/W 12 collection stays true to the aesthetics we associate with the brand; soft silhouettes, fluid pieces and sheer details.
View the collection below:
A look Behind the Scenes- Alali Boutique A/W 12 Collection
The Sketches
The Colour Inspiration
The Shoot: “The make-up is dark and intriguing with a touch of blue for a contemporary look. The hair channels the speedy / sporty aesthetic and the collection is styled to introduce a tribal impression while preserving the sporty and intruiging elements.”- Oroma Cookey-Gam
Photo Credit:
Creative Director, Alali Boutique: Oroma Cookey-Gam
Contact: alaliboutique@gmail.com
Photographer: Lolu Osinbanjo
Contact: 08023984654
Model: Oghogho Obrutse
Make up: Margarita Egbe
Stying: Bidemi Zakariyau
Contact: lestylefusion@gmail.com;08133282944
Accessories: Diva’s House of Accessories, Palms, Lekki.
For sales or any other enquires please contact Bidemi Zakariyau or Oroma Cookey-Gam
Tags: Alali Boutique, Oroma Cookey-Gam
feeling the flared yellow and black dress
Me like
Interesting….
Hi love your fashion how dies one get your range, I’m all the way South Africa
Hello Sbahle,
please send an e-mail to alaliboutique@gmail.com or lestylefusion@gmail.com. You can also call the designer on +234 706 691 2089.
hmmmm: No comment about the model
http://personalstuvs.blogspot.com
I love the white trousers!!! The designs look quite nice!
Not bad!
Well done Oroma!!
#Notetoself: I’m sure if you searched deep enough inside you’d find some inspiration for a fashion line…
Mba!
The presentation is bad sha…
Feeling the neon gown!
The sketches appear nicer than d actual designs.
Nice one
wow, they so cool, great style
http://rock4less.blogspot.co.uk/
Nothing new here…. You’re not innovative, the pieces look like copies. Same problem with orange culture and iamisigo. You three should go get jobs or stick to styling!!!
I have been watching this designer, and i have seen improvements in each collection, these are nice ready to wear pieces, and i give the designer props! Keep going, you will get there very soon!
This is really different from regular Alali Boutique, but I remain a fan. In fact, maybe I love them more now. And awesome job by Bidemi.
Very lovely. I see myself wearng most of them sha(if I can afford them)
@Zinni you are obviously a hater. Put aside your beef with the designer and appreciate her work. Is she even a stylist? I really wonder what pleases people these days? Anyway I love the collection and want to encourage the designer. We should try and encourage ourselves in this Nigeria instead of always criticizing. Good job and affordable too!
Yeah Zinni is obviously a hater….she might even be a friend of the designer herself…grow up and stop being negative!
the sixth look with the open in the middle style was seen in Wana Sambo’s last collection nau… WS had sleeves sha!! hmmm…. na wa oh! lol
that black maxi dress is nice though. But these new designers need to work on photography. It plays a MAJOR role in portraying the story/idea they are trying to send out.
@Doyin&ZK: Sentimental dishwashers…LMAO…Abeg tell the truth joo!!! Her collection is same old, same old haba! Each piece on its own is not memorable.
creative
i wonder what pleases people these days, the designer has obviously created pieces that are ready to wear and ready to wear pieces aren’t always very original. If she puts up some designs now, you people would say they aren’t wearable pieces. Between i don’t know the designer.
And yes you can get inspiration from other designers when designing ready to wear pieces. Twicking here and there to make your designs different is totally acceptable. http://www.stylefash25.blogspot.com
Its absolutely great for what it is, ready-to-wear. Her ability to capture her inspiration in those clothes is commendable. So haters, pls produce a dress, a photo or even a sketch of an idea you have let’s see what u can actually do with your life than sit here and criticise. Mtchew!
I think the clothes are good enough to show case. it’s not easy to be creative and yet bring it out perfectly from the original intention of the design. however we should all be open to constructive critisms for improvement and advancement. PLEASE can someone do something for the +sizes. we need am o! we are ‘Nigerians o!’
Love love love. I know i’m a year late but my dear i have to commend you. Its not easy