Style
Ghanaian Design Label Christie Brown Joins the WolfPack Women of Worth Campaign
Ghanaian design label Christie Brown from designer Aisha Ayensu has joined the WolfPack Women of Worth campaign created by the Wolfpack Entertainmet. This campaign titled Women of Worth (WOW) is primarily aimed at showcasing pace-setting Ghanaian women.
This initiative was started to enhance the aspirations and pride of young African women by artistically exhibiting successful young innovators, in a series of images with inspirational quotes from each personality. The campaign is also aimed at inspiring up and coming young women all over Africa to break the status quo which tends to be the general saying – “It’s a man’s world”
The first Woman of Worth to be showcased was Ghanaian TV show Be Bold’s very own Christal Beeko.
This inspirational campaign will be broken down into two 6 month segments. This period will be focused above the line marketing including media, print, TV, billboards and various social media platforms.
The second half will have events such as awards shows, banquets and a school tour.
A huge congratulations to Christie Brown for her acknowledgement. Keep refreshing BellaNaija for more on the Wolfpack campaign.
For more information on the WolfPack Women of Worth Campaign please visit www.thewolfpacklife.com
Photo Credit: TheBoldShow.com | Fashionghana