Inspiring! Twitter & Dove team up to make Social Media a More Positive Place with #SpeakBeautiful Campaign


There is just so much negativity out there and it is important for all of us to consciously work on being more positive and sending our more positive vibes.

That is the summary of Dove and Twitter‘s newest collaborative campaign.

The beauty company has teamed up with the social media company to ensure that the world learns how to #SpeakBeautiful. The “Speak Beautiful” campaign is a fight against all the clapbacks, cyber bullying and negative comments going on the social media space.

The campaign is a breath of fresh air.

It advocates for more positive comments in social media from individuals, with a focus on women and their beauty and body image.

According to a research by Dove, 8 out of every 10 have seen negative comments about other women on social media, and 4 out of every 5 negative tweets about beauty and body image are from women criticizing themselves.

The campaign encourages women to be more positive when tweeting about their bodies, and those of other women.

Watch the promo video below.

In a press release on the #SpeakBeautiful campaign, social media researcher Danah Boyd said, “Social media is playing a critical role in showing and shaping how women and girls feel about themselves. Yet, women do not realize how online dialogue can contribute to negative mindsets and behavior towards beauty both on and offline. We women have an incredible opportunity to be more thoughtful about how we speak about ourselves and others on social media. The power is truly at our fingertips.”

So, to see the words you use most on twitter, go to this link, and retweet Dove’s link. Within minutes, you receive your report back from Dove about how you tweet.

4 Comments on Inspiring! Twitter & Dove team up to make Social Media a More Positive Place with #SpeakBeautiful Campaign
  • Erika March 18, 2016 at 3:45 pm

    Brilliant, I love this!!! There is nothing as good as positive affirmation, especially regarding ones beauty, it goes a long way in helping self confidence; I remember when I was in primary school, I was the fattest girl in my class and I got fat shamed everyday, My mum did not help matters, she added to the fat shaming when I got home (I think she believed that was her way to motivate me to lose the weight), but in all this, my dad and my brother always told me I was beautiful (God bless them!!!). Only if they knew what that did to my self confidence, even though I was big through secondary school/uni/masters days, my self confidence was over the roof, getting toasters left and right, I had to choose my husband from a list of suitors…no one could intimidate me; my father and my brother ensured I knew who I was and was proud of it. My brother does the same for his 5 year old daughter now and I am so sure she’s not going to have any problems with her confidence. Let’s empower are daughters please!

  • Tobigirl March 18, 2016 at 5:34 pm

    This is very beautiful. Just beautiful! Speak positive words

  • frank teacher March 18, 2016 at 10:30 pm

    Both have birds as their brand icon…

  • Nkiru O March 19, 2016 at 1:04 pm the new social media approach

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