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‘Her Sexiest & Most Glamorous Collection Ever’ – Deola Sagoe presents ‘Vintage’ for Spring/ Summer 2010-11 at Africa Fashion Week



Africa Fashion Week 2010 kicked off with a lavish launch party in Sandton last night. The party was attended by Africa’s fashion stars, international sports stars such as recent NBA Championship ring winner, Kobe Bryant and being that the World Cup is on in SA right now, a host of footballers.

Tonight we got that glamour on the ramp!

Nigeria’s Deola Sagoe dazzled with a ‘jaw-droppingly fabulous’ collection on Day 1 of the Africa Fashion Week. Deola Sagoe christened the collection – ‘Vintage’. She definitely redefined a more ‘fun and exciting’ vintage look with strong swinging ’50s and ’60s influences; from the sexy lace fabrics on the bodice and skirts which give a slight reveal and to the plunging necklines. We witness the re-birth of retro polka dots while the peplum still reigns.

It’s exciting details on the runway, peaked sleeves, embroidery, pleats all enhanced with sultry silhouettes.  In the designer’s words, ‘I often picture the woman dancing in my clothes, and that brings its own rhythm and musical element to the creative process’ and this translates as there is an elegant and graceful movement embodied in the pieces.

It’s all glam on the runway; corseted cocktail dresses, embellished with sequins and shimmer then the contrast of lace and aso-oke. Only DS!

Deola Sagoe has had a long and prolific career in fashion, however its so refreshing to see her having fun with it!

Check out the full collection exclusively on

Video from Deola Sagoe @ Africa Fashion Week 2010



  1. JohnBull

    July 1, 2010 at 1:21 am

    BRAVO!! this is great!!!

  2. MiaJadore

    July 1, 2010 at 1:26 am

    The Art work and Tailoring are Amazing! Good job IJ.

  3. iwannabadesigner

    July 1, 2010 at 1:39 am


  4. caramel

    July 1, 2010 at 1:43 am

    fabulous collection…love the last outfit, totally copying it!

  5. Nefertity

    July 1, 2010 at 2:00 am

    yyyyyeeeeeeeeeeeeeeeeeeeeaaaaaaaaaaaaaahhhhhhhh! (screaming) im da
    first to comment.. these clothes are like wow……………………….but whats wit d
    gal and the showing of nipple…..all 4 fashion….na wa ohhhhh!

  6. Chameleon

    July 1, 2010 at 2:40 am

    one word; BRILLIANT.

    im taking some of these to my tailor to put a spin on it for my wedding asoebi’s

  7. ronami

    July 1, 2010 at 2:46 am

    love the outfits but the cups on some of the otherwise fab clothes aren’t very
    flattering. Like the grey dress with the huge bow on the side. But I love Deola Sagoe
    she tries to think out of the box and I love that about her.


    July 1, 2010 at 3:12 am

    excuse me? but was that a nipple and a va jay jay i saw? ALL IN THE NAME OF FASHION. HISS.
    anyway, i love the the collection. LOVE IT.
    but uhm…..????

  9. cricket

    July 1, 2010 at 3:24 am

    Deola sageo is a BEAST!!! she killed this .. i want to be more than her when i grow up like seriously .. i admire her creativity to the core .. this is the shit men .. they were some dresses with not so flattern cups but apart from that she did really good.

  10. Nene

    July 1, 2010 at 3:28 am

    OMG…These are absolutely amazing. Deola Sagoe is super talented!!

  11. Ms. Jayee

    July 1, 2010 at 4:02 am


  12. Toyin

    July 1, 2010 at 4:29 am

    These designs are stunning! I don’t think I would comfortable wearing such low cut dresses though. Thumbs up to Deola!

  13. dubaisands

    July 1, 2010 at 6:54 am

    love this woman’s creativity…

  14. Femi

    July 1, 2010 at 7:56 am

    Looked even better in the show . She is truly talented . And a lot of people were impressed . Could you also post pics of David tlale ……

  15. b

    July 1, 2010 at 8:15 am

    Impressive…..some nice dresses that can be worn as a brides 2nd outfit for the
    evening reception

    Not sure how it’ll work for big busted ladies like myself but i absolutely
    LOVE IT!!!!!!!!

    Well done….Nigerians are really taking the lead in everything, time for me to
    start to shine 🙂

  16. adenike

    July 1, 2010 at 8:33 am

    This woman is more than brilliant honestly.. I love 80% of the collection! The cups ought to be firmer and I’m not too comfy with the “nipple gate”. All in all;good job Sis!

  17. Toothsy

    July 1, 2010 at 8:45 am

    @ Toyin..Runway pieces are usually different and more risque than the actual pieces you pick up from the store. They sew them in ways that are more wearable for the average lady and me and you :). I love Deola Sagoe. REally pretty pieces there and i

  18. Ronke

    July 1, 2010 at 8:46 am

    The designs are amazing but wasup with the showing of cleavage not very flattering.

  19. beezy

    July 1, 2010 at 9:05 am

    Last piece is definately a winner!!!…Two thumbs up Deola….

  20. brooks

    July 1, 2010 at 9:16 am

    i luv deola sagoe buh y are all ds clothes boobs exposing o plus mst of d gals v saggy boobs n it just ruins d whole stf.nice stf tho

  21. Ounje Mi

    July 1, 2010 at 9:52 am

    not feeling ANY one of the clothes.

  22. Dee

    July 1, 2010 at 10:29 am

    Beautiful, beautiful, beautiful! I have never liked so many outfits in one runway collection! KUDOS DS!!


    July 1, 2010 at 10:32 am

    dry pple wiv dry comments make your own runway collections lets see msheeeew. Anyways big ups to my darling Deola.

  24. osomelly

    July 1, 2010 at 11:27 am

    absolutely stunning pieces!!!!! i love pic no 21(22) and o no 29 *sigh* lovely!!!!!!!!!!!

  25. mimi

    July 1, 2010 at 11:33 am

    I absolutely loved the collection! it is very inspiring….Great job Deola. my only qualms is, they wont particularly work for people who are bountifully blessed with boobs! bravo!

  26. nino

    July 1, 2010 at 11:36 am


  27. joke

    July 1, 2010 at 12:12 pm

    This is great!!!…………..kudos to you deola.

  28. Blossom

    July 1, 2010 at 12:30 pm

    This is just beautiful! Her creativity is indescribable. Designs are definitely not for those with average/mediocre-type minds. I just love her.

    I think Tiffany Amber n JBL pieces are always pretty but Deola Sagoe’s always exhibits class and sophistication on another level.

    @ mimi: When buying from the shop they usually close up or adjust the cleavage and bustline to your preference so no worries.

  29. Iya2

    July 1, 2010 at 2:15 pm

    nice for runway but I agree with the folks about the cleavage and low cut.
    BUT I DO HAVE A problem with the MODELS!!
    African women have breasts now?
    These models were way to flat chested and I dont think did the outfits justice but that is just MY opinion …. yeah and I saw the nipple!!

  30. bello adedayo

    July 1, 2010 at 2:31 pm

    nice colletion. fall in like ds49

  31. mariaah

    July 1, 2010 at 2:34 pm

    oooooh iii lurrrvvv it!!pple b4 u start hating with d nipple ting “runway collection” is usually madedifferently frm d ones u buy in store obviously she doesnt xpect normal “everyday” pple to walk around wit their bangers or nips hanging out does she?! we see channel runway collectn on tv wit d models nips nd boobs out there on tv dnt we?
    @ those on about d boob cup being to small 4 their big boobs, come on!! d models re size zero super skinny remember??even me that is “kinda” lepa sef those dresses on d model wnt size me bet it go past me hips (got pretty huge ones for a lepa).nyhoo am sure if i go to the shops and pik my correct size it will fit my body size..

  32. the truth

    July 1, 2010 at 3:04 pm

    Today its all great, yesterday Nigerian fashion designers are not professionals. Nigerian ladies and double mouth.

  33. mary masade aghemelo

    July 1, 2010 at 4:28 pm

    lovely,amazing art work but the girls are just too skinny ,i know they models but t…….

  34. Tonye

    July 1, 2010 at 4:49 pm

    Fabulous pieces, my favorite is slide #28. Hope she makes cups for bigger boobs.

  35. beezy

    July 1, 2010 at 5:47 pm

    @ mariaah……so you’re “kinda” lepa…and have got pretty huge hips for one…
    PS: i realy don’t understand how people turn even the most mundane things to become about them…
    Cant the limelight be on another (in this case, Deola) even for second??…smh

  36. JehovaJireh

    July 1, 2010 at 6:03 pm

    Very nice collection…The shoulders ‘thing’ remind me 0f Sasha Fierce.
    Still love em tho

  37. MIssy

    July 1, 2010 at 7:29 pm

    No bad for a copy cat designs, alexander mcqueen and so may other western designers are all other collection. The first dress was worn by Keri Hilson some months ago. Beyonce performed once with number 4. Do i need to go on?
    Designers are supposed to be inspired by other designers designs, Not copy. But hey only those who are not informed will believe

  38. NAIJA VIX.

    July 1, 2010 at 7:53 pm

    I have not commented in awhile but one word i must express is: IMMACULATE!!
    OMG this is a Tailor/Desighner for real!! the detailing is on point!!

  39. Douby

    July 1, 2010 at 9:31 pm

    this is perfect work, cuts and finishing perfection.Go Deola Sagoe!!!!
    for those of u who just come and run your mouth here must u comment?

  40. Chiangel

    July 2, 2010 at 12:19 am

    Nice collections.

  41. Tess

    July 2, 2010 at 9:26 am

    For me, these clothes are ”tha bomb”.

  42. sola

    July 2, 2010 at 3:49 pm

    Lovely!!! but like someone said earlier, it has been done b4, especially from Mcqueen. But nonetheless Bravo and job well done.

    p.s shouldnt this be spring/summer 2011? or this just came to us late?

  43. istidele

    July 2, 2010 at 5:29 pm

    i dont get most of it

  44. Hilda

    July 2, 2010 at 9:28 pm

    I bet Beyonce will come knocking on DS’s door very soon. Awesome attention to detail.

  45. Tunde

    July 2, 2010 at 10:14 pm

    You know, i have been follow comments on other desiners and to have
    anything negative to say is ridiculous especially about this collection.

    You are a bunch of negative people who happen to have access to the internet and have
    and absolutely no idea about fashion. If you don’t like it then where is your
    fall/winter 2010 collection?????

  46. tezy

    July 3, 2010 at 2:04 am

    love love love! this collection. It is definately her most glamorous collection ever, and like the fact that most of the designs are ready to wear. LOVE IT!

  47. Wunmi

    July 3, 2010 at 1:20 pm

    1. Detail
    2. Definition
    3. Immaculate
    4. Sex appeal
    5. TALENT!!!!!!!!!!

  48. Wunmi

    July 3, 2010 at 1:21 pm

    Just read Tunde’s comment….LOL!!!! to funny and i quote “You are a bunch of negative people who happen to have access to the internet and have
    and absolutely no idea about fashion.” hahahahahahahaahhahahahahahah

  49. jukal

    July 3, 2010 at 6:02 pm

    awesome collection! my fave so far…someone has some fresh ideas!!

  50. me

    July 3, 2010 at 6:40 pm

    raving about this collection and how it’s soo maddd shows that y’all dont know jack shit about fashion.. as in seriously? this is sposd to compete with chanel, armani and the likes? puh-lease… she’s not awful, but theres nothing spectacular about her works… she does have some nice dresses, but really thats all… she needs to be on her grind cos a new breed of designers r coming to overthrow her supposedly throne… and ijeoma my dear if ur gonna write about fashion, the most u could do is “tush” up ur vocabulary, ur write-up’s are tooo blehhh…im not being mean,just the truth.

  51. PalmwineTapper

    July 4, 2010 at 8:11 am

    Deola Sagoe is the best established designer in the WORLD!

    Better than any Lanvin or Demeulemeester or Chanel, forget whatchu heard!


    & NEW YORK.

  52. Ujubaby

    July 6, 2010 at 10:53 pm

    Nipple ke? Yes I know that before the Europeans came, we were roaming about naked, but that was then, this is now. Nice collections, it’s definitely something celebrities like rihanna and co will fight for, but please, represent we africans well. Haba, we no dey waka for road dey showcase nipples now!

  53. Ozzy

    August 16, 2010 at 4:24 am

    Wow every piece in this collection is amazing! and the choice of fabric is purfecct Deola Sagoe is definitely one of the best African based designers…

  54. Mississippi

    August 16, 2010 at 4:28 pm

    C’est fantastique et magnifique!

  55. Mississippi

    August 18, 2010 at 2:08 pm

    OMG! Ojy Egwuenu-Okpe looks really emaciated! God help these models.
    Meanwhile, lovely outing Deola Sagoe.

  56. CYROG

    September 19, 2010 at 10:00 am

    Fantastic, you are the best!

  57. Pocahontas

    November 15, 2010 at 9:48 am

    Really sexy. Me likey. …but the chic with nipples outside, what gives?

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