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‘A Revamp of the Old & New Retro’- Ituen Basi at 2010 Africa Fashion Week



True to form, Ituen Basi gives us eye popping contrasting bright colours and an alluring mix of fabrics with the collection she presented on  Day1 of  Africa Fashion Week.

It is feminine sophistication with full skirts, cinched waists, cropped jackets and collared tops, all designed to give the woman an enhanced feel of her body and there’s that little bit of skin with thigh-high slits and plunging necklines. She also keeps the collection light, fun and casual with flirty summer dresses, shorts and separates which we can easily embed in our wardrobes as we would like, this guarantees the pieces in this collections a lot of wear.

In this collection, she keeps the tassels alive which we see in her previous collection. We get tassels on skirts, tops and floor length dresses.

Although she manages to keep the Ankara fabric in a constant evolution, which we see with the addition of the Ankara infused accessories, the collection is very much what you would expect from Ituen Basi, however, I was hoping for more of an element of surprise here and there; from more varied fabric choices to unexplored cuts and styles.

One of the striking and statement pieces in this collection is the traditional Yoruba iro and buba which she re-creates to give it a transitional playful and retro feel, by opting for a shorter lengths. It is my favourite piece in this collection; I love that she keeps the volume with the sleeves and presents the conventional long sleeve, but adds a more contemporary sleeve with a three-quarter length.

The kids aren’t left behind, as she presents adorable pieces for them too!

Scroll down for the full collection:



  1. abla

    July 1, 2010 at 12:08 pm


  2. Blossom

    July 1, 2010 at 12:21 pm

    These are gorgeous! That first look is so fab! The model is hot, too!

  3. helen akinabmiyorin

    July 1, 2010 at 12:22 pm

    wow! omg i love her designs!

  4. Maijidda

    July 1, 2010 at 12:29 pm

    I love Ituen Basi, her collection is beautiful. I love the 4th, 7th and 13th outfit the most.
    Well done!

  5. brooks

    July 1, 2010 at 12:31 pm

    this is SICK.totally love.

  6. Juniorandpretty

    July 1, 2010 at 12:51 pm

    cute stuff by Ituen B

  7. Isoken

    July 1, 2010 at 1:01 pm

    Am firsttttttttttttt, this is cute, i blind the african prints and the creativity, nice one

  8. Marian

    July 1, 2010 at 1:17 pm

    I like most of the pieces. wearable.

  9. Isoken

    July 1, 2010 at 1:33 pm

    i meant ” i like”

  10. bubu

    July 1, 2010 at 1:56 pm

    this is lovely…wer are all dos first to comment people wat happened…did u all go on break hehehe love d high waist pants but der isnt any thing really original about this collection aside the accessories….but ituen basi can do no wrong 4 me cheers

  11. Chiccu

    July 1, 2010 at 2:00 pm

    Absolutely Stunning Ituen. You did a great job. Your my inspiration & am coming right behind you. Keep representing Africa.

  12. Toothsy

    July 1, 2010 at 2:32 pm

    Stunning….i am always happy to see hardworking ladies. To all of una, i dedicate NeYo’s Miss Independent to you. Ituen God bless you for repping hard

  13. Fashion Student

    July 1, 2010 at 2:36 pm

    I mus ave died and gone to ankara heaven! dz r jus awesome…..totally love d fact dt dre are no blindin’ embellishments a la JBL…wans t too thrilled bout her last collection and d raggedy masquerady kinda looks but she hit it rite outta d park with dz!! way 2go!

  14. nino

    July 1, 2010 at 3:18 pm


  15. Ulo

    July 1, 2010 at 4:03 pm

    simply fabulous…my style!

  16. bunbun

    July 1, 2010 at 5:14 pm

    … Deola Sagoe and Ituen B. collections never fail to leave a mark…

  17. Loli

    July 1, 2010 at 9:13 pm

    Great collection overall– cute individual pieces; love the vibrancy of colors
    shoes were overkill but the collection is definitely chic. A new twist with african
    fabric–great work!

  18. Molly

    July 2, 2010 at 12:10 am

    one word…when is the London crowd going to be able to get some of these items
    to buy? Its a totally wearable collection…which is refreshing as sometimes her stuff
    can come out as being more artistic than fashion..but this…mwah! Bravo!
    PS: affordable prices pls…will be on d look out on!

  19. Tosin

    July 2, 2010 at 12:20 am

    Love it! Love it!! Love it!!!!

    I wonder how much these pieces cost…

  20. Toyin

    July 2, 2010 at 4:32 am

    These designs are absolutely gorgeous!


    July 2, 2010 at 6:29 am

    awww the kids are so cute!
    i like the designs, but something about the material wasn’t doing it for me.
    OH NO! i feared this would happen.
    is Ankara now becoming bland to my eye? was it just another trend that has faded out?
    or will it stay and continue to be interchangeable like denim?

  22. Wunmi

    July 3, 2010 at 1:14 pm

    very impressed!!!!! Go Ituen!!! This is really fresh and I SO lov the 3rd one….a modern Iro & boba 🙂 I also loved the new jewellery and how she infused the rings into some of the outfits..
    Well done!!!

  23. Ebs

    July 3, 2010 at 4:43 pm

    wow!!! Ituen Basi never fails to leave an impression. wonderful!!!

  24. jukal

    July 3, 2010 at 5:53 pm

    There are pretty good pieces here and there like the 1 shoulder dress and the fringed pces but most of it is pretty generic

  25. TallChica

    July 4, 2010 at 7:13 am

    Im not going to lie, my first impression of IB’s designs last year were that they were a bit color-riot. But i love this collection. I will admit that the shoes were the ones that got me the most, and that high waisted number….too cool sista…just too cool. And its good to see that all her stuff isnt just a juble of ankara. She has done something remarkable in a marketing sense though, you know an ituen basi design when you see one. Nobody does it like her. Keep up the good work sista. Although there isnt distinct creativity in all the outfits, she does make her stuff wearable and accessible to the retro African woman and is doing us proud…now where can i get those shoes in a size 11.5?

  26. Gam

    July 4, 2010 at 1:22 pm

    Boring..i have to say

  27. J'adore

    July 5, 2010 at 8:39 am

    Looks like a design school project, really boring…

  28. bimpe

    July 5, 2010 at 3:25 pm

    lovely fabric, though i can’t say that about the designs

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