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Sheria Ngowi Designs Menswear Spring 2011 Collection (Sneak Peek)

Ijeoma Balogun



They are new to the industry, and ready to penetrate the fashion industry with their explosive ideas and unique aesthetic! They are  what we look forward to and watch out for; the newcomers of today, the potential iconic brands of the future!

BN caught up with up-and-coming Tanzanian menswear designer Sheria Ngowi.

BN: Why did you go into fashion?

SN: My parents are the ones who inspired me, they had an  interest in fashion.  I remember styling my parents before they went out and pretty soon I was the family stylist and then realized I had talent and now I am a designer.

BN: What differentiates you from other competing brands?

SN: Well, my designs are heavily influenced by the past. So I blend modern trends with the classic vintage looks and incorporate numerous colors. That is the main difference, trying to be playful with menswear which is quite rare in the fashion world as of now.

BN: What do you bring to menswear?

SN: My first goal was to give all the people, especially African men a platform for inspiration. And it was important to be aware of the rules of  fashion, but, not with an intention to follow them. Rules must always be tweaked, subverted or broken to make for  a more relaxed and personal sense of style just like wearing a suit with a T-shirt, a pair of classic Oxfords with your broken denims so that people can develop their own fashion personalities. Because I will be showcasing all things fashionable and stylish, so they must step out of their boundaries and try something new.

BN: What inspires your designs?

SN: Well, my designs are inspired by the past – the 30’s up to the early 70’s . Suits cut for comfort and not as fitted and mostly double-breasted. So I decided to blend modern trends with the classic vintage looks to make my collection. My late Father who was an incredibly stylish man and inspired me since he had an interest and  strong sense of fashion and trends at that time – he’s the reason I love fashion.

BN: What type of man wears your Sheria Ngowi?

SN: My Collection is luxurious and sophisticated yet from another time. I make my designs for men who are sophisticated,there was no lack of restraint in the shapes and in the looks, I offered a collection where every detail is accentuated, making men look good without ever giving them an affected or ridiculously disguised look. My Suits are classic, well built and daring youthful silhouettes. The use of slim-fit check shirts, slim ties and bow ties are details that make my collection simple and unique. Glasses and bags contribute to the image of a refined and relaxed man.

BN Contributor/Fashion blogger ( Terence Sambo reviews the collection:

The spring 2011 pre-collection images of his eponymous menswear ready to wear line, Sheria Ngowi Designs slightly departs from the colorful vibe in his spring 2010 collection.  Loads of charcoal, blacks and gray lends support to the thought of the collection being more grown up and business themed. However the designer injects some color through the plaid and check shirts as well as the accessories. Slight details like the size of the lapels, round edge of the double breasted blazers and the concealed pocket on the trousers deserve a nod too. Decent looking collection so far, I expect to be thrilled when the full collection drops!

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Ex-Style Editor at Large - , Now Founder/CEO Redrick Public Relations Limited. @ijeomabalogun


  1. fokasibe

    September 2, 2010 at 9:35 am

    Very sleek! Although I’m not so sure about the chequered shirts ooo!

    • Laticia

      July 7, 2011 at 12:25 am

      It’s much easier to undrtesnad when you put it that way!

  2. Ronnie

    September 2, 2010 at 10:31 am

    Love the suits.Love a man who can carry this off as well as a casual look.Well done!

  3. omogekofo

    September 2, 2010 at 11:10 am

    ha ha ha ha……men r now carrying handbags

  4. RMG

    September 2, 2010 at 12:28 pm

    Very sexy…except for the handbag…really not sure about that.

  5. RMG

    September 2, 2010 at 12:31 pm

    I meant to write “handbags”

  6. Odufaderin Sandra

    September 2, 2010 at 1:13 pm

    Abi o is that the new fasion men carying bags…lol

  7. Iya2

    September 2, 2010 at 1:45 pm

    yeah the bags are not cool …

  8. enyinne

    September 2, 2010 at 2:58 pm

    Love! Bags and all!!!

  9. Yt "Boss"

    September 2, 2010 at 6:12 pm

    Hey ladies! They are not handbags. These are called MANBAGS! Kapish? hehehehe!!!

  10. Bola

    September 2, 2010 at 9:07 pm

    I like
    ladieezzz, there’s called murses , hahaha

  11. Larry. A

    September 3, 2010 at 12:18 am

    Looks really good but the collection screams ‘Fall’ rather than ‘Spring’…. in my opinion!
    A bit too dark for Sping. Spring should come with lighter fabrics and colours, should be more refreshing exciting than Sleek and reserved.

  12. eniola

    September 3, 2010 at 12:56 am

    very nice and sleek. i do not agree wif guys carryin bags though, manbags or not, if its not a back pack, brief case or anythin in this category, a man shouldn’t carry it. its alil spooky.

  13. tara

    September 3, 2010 at 1:19 pm

    wats wrong with the bags? love them ………….. the narrow mindedness of Nigerian men wont let them appreciate it.

  14. Dele Thomas

    September 3, 2010 at 7:47 pm

    As a black man these outfits have a major flaw! skinny trousers doesn’t compliment the African male physique! We are, ‘big’ where it matters. Someone needs to go back to the drawing board I think.

  15. Larry. A

    September 3, 2010 at 8:38 pm

    @ Dele Thomas….Dude that’s just LAME! You might be fat, but please speak for yourself! even fat dudes can rock skinny… if they choose!
    But on a more serious note. Firstly these are ‘Slim pants’… not ‘skinny’. Secondly, as you can see… or i guess you don’t… they look really well fitted on the fellows.
    Please avoid the …as Tara said “Narrow mindedness” …LOL!

    Go read a GQ Mag or something!…lol

    • Bola

      September 4, 2010 at 12:36 am

      lol, i dont think that’s what Dele Thomas meant

    • Ncyluv

      September 4, 2010 at 12:56 am

      @Larry lol…take it easy now i think he was referring to the “package”. If the pants are too tight………………….not a good sight there.

    • Geekgirl

      September 6, 2010 at 3:32 am

      Damn Larry, take it easy!ah, ahn!The guy was not in anyway offensive, there was humor to his comment but i guess you could not detect that!

  16. sisi

    September 3, 2010 at 11:11 pm

    ok, what Larry is trying to say Dele, is to cut down on the fufu and eba. lol!!! i love the suit but my baby’s belly has to be flat for him to try it on. good job o jare

  17. Larry. A

    September 4, 2010 at 5:53 am

    LOL.. O.k, my bad! maybe i sounded a bit harsh but i actually was in a cheerful state.. oops!
    @Ncyluv- we call those ‘Nut-Huggers’… LOL
    @Dele Thomas- O.k, follow Sisi’s advise, if you fall in that category… lol
    But check out the newest fashion article on ‘Gidilounge’ and them pants might not be too tight for you in general… though they’ve got some ‘Nut-Huggers’… lol
    The brand is really cool too…

  18. Darren

    September 4, 2010 at 8:28 am

    I have concluded that the people here are bush talking about Manbags like it only came today. If you don’t know or it doesn’t suit doesn’t mean its wrong. Just indicate its your opinion and not the gospel. I think peeps should put their real names and pictures on bella so we can identify the stupids ones. Finally not becos you live overseas you think you know, trust me have the peeps have lived, studied and still visit regularly. I get really pissed! You balls are big, yes thats why they are different sizes and allowance are made for that. Damn!!!!!!

  19. alvinsparks

    September 4, 2010 at 11:00 am

    finally! herez one african designer we speak the same style language!
    lurv the sophisticted feel to the designs, the men bags, the urban-classic look, the colourful plaid shirts, suspenders, bow ties, skinny pants…love it all!!!

  20. tobypaul

    September 4, 2010 at 7:57 pm

    nice and smart, really loving it.

  21. feango

    September 5, 2010 at 10:08 am

    LURVE! esp d bags, can definitely rock them & i am a lady!


    September 5, 2010 at 10:21 am

    not phased…

  23. valentyn blacksmith

    January 31, 2011 at 12:11 pm

    effortlessly wearable n neatly tailored…who wdnt love the bags? luv the double breasted suit!

  24. vanitychaser

    July 17, 2011 at 2:20 am

    i love the boy in the purple shirt

  25. Bupe

    June 6, 2012 at 9:47 pm


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