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Shop ChiChia London for Made By Africa Spring/Summer 12 Collection!



London based Tanzanian designer Chichia brings her blend of signature East African printed fabrics in playful contemporary silhouettes to jersey wear. In the collaboration with concept jersey label Made by Africa, Chichia refreshes everyday basics with a Tanzanian twist.

View the collection below:

In aid of Made by Africa’s concept of supporting local projects, 1 US Dollar of the wholesale value of every garment sold will go towards assisting in education for children at the SOS Children’s Village in Tanzania.

Click to shop the collection


Chichia London facebook page


  1. speaktheword

    February 20, 2012 at 1:17 pm

    warris dis? lmao

    • Ib

      February 21, 2012 at 8:19 pm

      Hahaha…u took the words right outta my voice box….what is goin on here?its KG1 all over

    • Ldj

      March 3, 2012 at 12:58 am

      lol….lol…lol….you cracked me up!

  2. no dignity

    February 20, 2012 at 1:51 pm

    I’ve always loved her work…nice job

  3. Ginika

    February 20, 2012 at 2:11 pm

    Oh my! I must say, most definitely not my taste. I do not fancy it, not the slightest bit; maybe a little tooo ‘fashion-forward’ for me.

  4. Lue

    February 20, 2012 at 2:49 pm

    cant see myself in ANY of these

  5. love

    February 20, 2012 at 3:05 pm

    these dresses are HIDEOUS…..wetin be dis…their cause is good but i dont see it happening thru dis clothes..what!!!!!

  6. iyabo

    February 20, 2012 at 3:06 pm

    i”m intrigued. very interesting. Obviously a lot of thought went into it. Keep it up.

  7. Joy

    February 20, 2012 at 3:29 pm

    these are nice garments for editorials

  8. spicee

    February 20, 2012 at 3:31 pm

    Errrmmm..the clothe in the last picture,is she actually expecting someone to wear that to an occasion or event?issorai!

  9. Francesca

    February 20, 2012 at 3:38 pm

    I actually love this collection. Its really chic and modern. The skirt in the fourth photo is so gorgeous!

  10. LindsayLohan

    February 20, 2012 at 4:35 pm

    The best!!!

  11. bukioni

    February 20, 2012 at 6:55 pm

    Lots of lovely pieces. I think all the pieces are wearable and would translate well into any wardrobe. You don’t necessarily have to wear them the way they’ve been styled here, we all have our own personal and unique tastes. Look at the pieces in isolation. For example, I love the short blue dress and if I wore it, I’d keep the jewellery to a minimum maybe just a pair of stud earring and a cocktail ring or tennis bracelet. I’d also do away with the socks and go with open toe mary jane platforms as opposed to the wedge variety. And if I did wanna wear socks I’d wear a colour that matched the shoe. But these are photos of the collection so they (designer, stylists et al) have to up the ante and inspire us to think of new ways to wear the pieces.

  12. Oma

    February 20, 2012 at 8:03 pm

  13. Ajike Gold

    February 20, 2012 at 8:47 pm

    wow! These are not every day outfits i guess,
    Very creative. Well done

  14. ally

    February 20, 2012 at 11:15 pm

    Forget the clothes- I want the fabric!

  15. MizzCJ

    February 20, 2012 at 11:32 pm

    Just one dollar from each garment for charity? i mean, unless i read it wrong, im a lil disappointed… 🙁

  16. MizzCJ

    February 20, 2012 at 11:32 pm

    But then i like the designs 😀

  17. teMe

    February 21, 2012 at 2:48 am

    I love the pieces but I do not think the styling is quite right..

  18. Teetee

    February 21, 2012 at 5:05 am

    1 dollar out of each sale of each garment when a dress costs £125 ??? Please if you want to do charity do am well – **side eye** #have a sit

    • Duana

      February 21, 2012 at 11:12 am

      1 Dollar from the WHOLESALE value, £125 is the retail price not wholesale, I’m guessing that refers to their bulk sales. Judge much? How much of your salary do you give to charity?

  19. christy

    February 21, 2012 at 10:36 am

    Pple wil tink am goin crazy,if I shld wear sock wit dose outfit

  20. meand1

    February 21, 2012 at 12:11 pm

    Clearly one can see that the Designer styled it to her own Vision. When you buy the clothes, you can wear it what ever way you want to wear it. Just like u see fashion shows and how they have styled the models, do you think anyone would go out dressed like that? well not unless they are LADY GAGA or NICKI MINAJ. so those of you that are having bad mouth and hating on someone else’s vision, why don’t you come up with your vision and let BELLANAIJA write an article about it or you keep you mouth shut and keep it moving.
    Have a nice day.

  21. Mak Nisy CEO

    February 21, 2012 at 2:48 pm

    i can see myself wearing number 3 and rocking the last skirt.. i think this collection is very creative.. good job i must say its not easy…

  22. none

    February 21, 2012 at 4:25 pm

    the maxi & the skirt are my favorites! keep up the good work christine!

  23. Personal Stuff

    February 21, 2012 at 5:40 pm

    hmmmm…The lipstick!!!:s

  24. ooose

    February 21, 2012 at 8:20 pm

    finally something to think about … interesting work very interesting love the contrast of patterns in the prints of course the colors ….
    well thought about …
    location of photo me think should have been different that will of course sell the clothes faster
    thanks bella naija for making my moment xoxo

  25. Mafia

    February 21, 2012 at 11:39 pm

    Interesting… Dress # 4, the Maxi is niiiice. I like it. skirt in image #5? luv that too… Everything else, just seems like its for a teenager.

  26. Madun

    February 22, 2012 at 1:31 am

    if you are the only one who understands and appreciates your vision, then its not a collection

  27. pam

    February 22, 2012 at 7:14 pm

    love the pieces. the 2nd an 3rd dresses are beautiful. the styling is just meant to elict reactions… the clothes themselves are gorgeous.

  28. Pouff

    February 23, 2012 at 2:57 am

    What is this? Some ecclectic art work collection for the mournful at heart? I no go wear. God fivebid.

  29. Women's Fashion Jewelry

    February 23, 2012 at 7:13 am

    Beautiful work, Love your warm colors, rich textures, and playful graphics

  30. Rita Johnson

    February 29, 2012 at 2:56 pm

    dis are all out dated pattern of dressing. me, fit into those not in dis present age. i’m so not crazy to dat xtend.

  31. Juwon

    March 2, 2012 at 10:32 pm

    I would totally wear these, i think they are very chic and wearable.. though the socks and shoes thing is a little distracting, she could have done without them. But all in all my fav are the second pic and the second to the last.

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