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Koko Master D’Banj Snags Himself Yet Another Endorsement Deal! With Nigeria’s Bank of Industry



Music Meets Runway - D'banj & Millen Magesse - 05

While the media is still in a huge buzz about his new found friendship with inidigenous Yoruba rapper, Olamide, D’Banj has been doing even more ground work to cash in those cheques.

He took to Twitter earlier today to announce his new ambassadorship to the Bank of Industry. He’s pictured below with Evelyn Oputu, the Managing Director & Chief Executive Officer of Bank of Industry.

A big congratulations to D’Banj!

D’Banj is currently still an ambassador for Vodafone in Ghana.

Photo Credit: BellaNaija

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  1. Godslove22

    May 14, 2013 at 2:29 pm


    • Diya

      May 14, 2013 at 7:34 pm

      What next? Wande Coal will be the ambassador for NEPA/ PHCN too?

  2. bumi

    May 14, 2013 at 2:35 pm

    For those who feel Dbanj is going down, this is for u> Haters!

    • darry

      May 14, 2013 at 5:22 pm

      Lmao!!! why are u carrying dbanj on ur head? is he giving you part of the money? he doesn’t even know u EXIST! loooool

    • seun

      May 27, 2013 at 1:52 pm

      and i guess your life ambition is to be full of negativity and hate

    • nene

      May 14, 2013 at 7:14 pm

      abeg he’s going down. don’t deceive yourself…and MAVIN too. what is the point of this “endorsement”?

  3. Ola

    May 14, 2013 at 2:37 pm

    Big congrats

  4. nnenna

    May 14, 2013 at 2:41 pm

    Keep going higher

  5. london's finest

    May 14, 2013 at 2:46 pm


    so banks are now chasing ”celebs” for endorsements?

    ”bank of industry” for that matter.

    what exactly does bank of industry do. . . to the best of my understanding, they do not do retail banking. what is the essence of the partnership?

    ***confused face***

    • Amanda

      May 14, 2013 at 3:38 pm

      Like xoxox said below : Why is Jimmy Fallon an ambassador for Capital One? Why is Lebron James a major ambassador and an endorsee for Samsung?? Why is Kevin Garnett an endorsee for Gatorade? I hope you get it now if not check what endorsement means.

    • Ready

      May 14, 2013 at 4:04 pm

      Are you guys joking?! Samsung=electronics, Capital One=debit/credit cards, Gatorade=sports drink. Have you seen the Export-Import Bank in the US choose a celebrity ambassador? Does AfDB have a celebrity ambassador? And you guys are talking about commercial products as if they equate to national loans. What the BoI needs is not an ambassador; what it needs is to extend its reach and provide actual services to those its designed to do so. It should be building better partnerships with chambers of commerce and holding forums with business owners. *sigh* I’m tired.

    • timchan

      May 14, 2013 at 6:22 pm

      @ready Maybe BOI is not trying to reach current business owners. Maybe BOI is trying to create awareness amongst regular people 21 – 40. In this scenario, building better partnerships with chambers of commerce and holding forums with business owners will NOT suffice.

    • mark

      May 16, 2013 at 2:00 pm

      that why they sign endorsement deal with people like dbanj to make them popular and make people like you know what they do and get interested i them.

  6. lola

    May 14, 2013 at 2:47 pm

    ambassador for bank of inustry? whats the connection? Can someone explain what the connection is to me biko?

    • xoxox

      May 14, 2013 at 3:01 pm

      why is Beyonce the ambassador of Pepsi Max? whats the connection? do you get the connection yet?

    • Ready

      May 14, 2013 at 3:47 pm

      I bet you thought that was a smart retort. Pepsi Max and Bank of Industry are the same to you? Really? Pepsi sells drinks, the Bank of Industry’s purpose is to lend money to budding entrepreneurs who will build Nigeria’s industrial base. And they choose Dbanj as an ambassador? Is this a joke? Money for Nigeria’s supremely underperforming industrial sector will go to Dbanj? For what exactly? To encourage entrepreneurship? To tell people that the BoI is going to produce the long-term financing that they need to run their businesses? This is ludicrous! Just crazy. And I see inane, cliche responses like “Haters go die”, “Congrats”. Please, by all means, stay uninformed while some people mortgage your futures away.

    • Mz Socially Awkward...

      May 14, 2013 at 4:28 pm

      @Ready, God bless your discerning soul. Nigerians just amaze me by their constant reluctance to actually THINK. I’ve got a worrying suspicion that many people writing these auto-responses defending Dbanj have no inkling what the role of the Bank of Industry is…. Arggghh, Nigeria!!

    • lola

      May 14, 2013 at 5:51 pm

      lol. you are comparing pepsi max with the bank of industry? economics 101/ commerce 101, duh? Pepsi co is in the private sector while the BOI is in the public sector. It is an agency under the Minisry of Finance. The BOI ‘s aim is to spur the growth of Nigeria’s flailing industrtial sector by providing financial and business support services. So there.

      Thanks @ready for schooling these mumus. We deserve the type of leaders we have i tell ya.

    • timchan

      May 14, 2013 at 6:18 pm

      Even though BOI is public sector, like private sector, they are trying to create awareness through a popular person. So i do not really think this comparison is so far off

  7. KEKEM

    May 14, 2013 at 2:57 pm


  8. observer

    May 14, 2013 at 3:05 pm

    don’t make it seem as if he’s international,the vodafone peeps in ghana are nigerian oo.

  9. london's finest

    May 14, 2013 at 3:50 pm

    erm. . . . to all da endorsement lecturers in da house. . . erm

    capital one, samsung and pepsi are all retails brands and they cut across all sectors. . . individuals, business, middle income class, low income class, high income earners, etc.

    my point is about the company itself -bank of idustry. this is NOT a retail bank. all they do (i guess) is give loans to industries. i really just dont see the point of the endorsement.

    p.s. I aint hating !

    kisses to ya’ll !

  10. Ready

    May 14, 2013 at 3:57 pm

    Dbanj who asked Jonathan just one dumb question and accepted an equally dumb response when saddled with the responsibility of being the Youth Ambassador. Dbanj who said he was too busy recording his album so he couldn’t participate in the fuel subsidy discourse in this country. He’s now the ambassador for BoI. Ask Dbanj what interest rates on loans are, and hear his reply. Ask him what the BoI has achieved since its reconstruction in 2001. Ask him what values he’s supporting as an ambassador of the BoI and the visible effects of the bank’s mandate of establishing new industries and expanding existing ones in Nigeria. Does he know? Even if the bank needs an ambassador, does he fit the bill? This is a man who resorted to cheap tactics like “are you a kokolet?” when asked serious questions by a Sahara News reporter. Of course he would tweet “Thank you Lord”. It’s money making time for him. If you call me a hater without addressing my questions, you’re evidently clueless.

    • me

      May 14, 2013 at 4:11 pm


    • london's finest

      May 14, 2013 at 4:12 pm


      spot on !!!!

      very well said. you deserve a special treat for this.

    • Peps

      May 14, 2013 at 5:00 pm

      You have said it all! Nigerians are their own worst enemies!

    • nnenne

      May 14, 2013 at 5:23 pm

      a round of applause for Ready. bulls eye!!! Nigerian and misplaced priorities. SMH

    • timchan

      May 14, 2013 at 5:52 pm

      @Ready why i tend to whole-heartedly agree with you, to be TRUELY subjective, you have to also ask yourself what Beyonce knows about Soda making. Is she familiar with the process of making pepsi? Is she a well known voice in the soda making industry? No.

      Unfortunately, Brand Ambassadors are not chosen based on their skill sets in relation to the brand they are supporting. Brand Ambassadors are chosen on their ability to REACH a target market. BOI is targeting millennials (late 70s to early 2000) in the Nigerian market, so CURRENTLY, who has a better reach than Dbanj, and the current crop of musicians?

      That said, personally, i think brands tend to forget that ambassadors they choose rub off on their persona. They could have made a better choice. A well spoken actor perhaps?

    • timchan

      May 14, 2013 at 5:55 pm

      Sorry! * to be truly OBJECTIVE

    • Sbaby

      May 14, 2013 at 8:56 pm

      Ready you just spoke my mind God bless you, some Nigerians can be so ignorant , chai

  11. pamela

    May 14, 2013 at 4:05 pm

    Nigeria we hail thee!!!!

  12. hollayehme

    May 14, 2013 at 4:13 pm

    @ ready, if u were offered dis same opportunity wnt u grab it even witout knwing all dis ur silly questn.Tel me wot ur family as achieve.

    • Ready

      May 14, 2013 at 4:20 pm

      Lol. But why you gotta be crass like that? Which blog site do you think you’re on? “Wot my family as achieve?” Heffa/Nucca please, let’s not get started with that. Read, state your argument as articulately as you can, and learn from those who understand. That’s what discussions are for…not to bring our families into discussions.
      Now, if I was offered this opportunity, I would read up on the BoI. And I damn sure well would announce my ambassadorship better than a message with “Ooosshhee. Thank u Lord.” But that’s just me.

    • Noneya

      May 14, 2013 at 5:20 pm

      I am in LOVE with you! Your responses have been EPIC and logical! Having an entertainer as an ambassador to a financial institution that is meant to support the growth and development of the nation is a tad disturbing!

    • Regina

      May 14, 2013 at 4:37 pm

      This mentality, this level of reasoning is why Nigeria is where it is today. This is not an opportunity, for anyone. This, is a waste of money. Ask yourself this question. How in anyway does this move the country as a whole forward? What impact will it fulfill BoI’s duty to “effectively carry out its primary mandate of providing long term financing to the industrial sector of the Nigerian economy”? This is gross mismanagement at best, corruption at worst. As you’d expect, D’banj is sure to be collecting an extravagant fee, which will fund his jet-setting lifestyle, while that money could have gone to support/develop a meaningful business that could employ people.
      Not to be mean, but as ready implied, D’banj is not the sharpest tool in the shed; in fact, he’s spectacularly unsuited for the job (which should not exist, anyway). What is the point?

    • Mz Socially Awkward...

      May 14, 2013 at 4:38 pm

      @hollayehme… and yet, we can all tell from your inane post that your family has obviously failed to achieve your own worthwhile education after so many years of trying. And even as we grieve that fact on your behalf, even sadder is the knowledge that your access to the internet is obviously a gratuitous waste of resources as it hasn’t brought you any enlightenment, either…

  13. london's finest

    May 14, 2013 at 4:16 pm

    @ ready

    please dont be tired oh. school them all dear. please school them !

    BOI paying a celeb for an endorsement ! what a MASSIVE joke!

  14. teejay

    May 14, 2013 at 4:22 pm

    U try too hard to discredit, no amount of turenchi can hide your cluelessness. You can as well ask why shell petroleum still advertise in nigeria when they are not into retailing or why Glo spends millions of dollars sponsoring CNN focus on africa, a global programme when glo reach is limited to westafrica. Endorsement and sponsorship can just be aimed at creating awareness for the brand name even when u have assured clientele. I am sure you hardly remember there is bank with that name until today, that’s an objective achieved

  15. moe....

    May 14, 2013 at 5:22 pm

    Hmmm….the obvious thing i can pick from all this is simply Dbanj’s PR is unequal you can hate him or like him is on top of the world. there’s a saying in local parlance.”ALUBARIKA LOJU” Aside that is always a subject of envy,playa hating,discourse,making money etc….
    Eja nla….i hail!

  16. tomi

    May 14, 2013 at 5:41 pm

    if dbanj buy car haters go hate,if dbanj buy house for lekki haters go hate,if dbanj snap picture wit kanye haters go hate,if dbanj wear jeans haters go hate,dbanj no shave him beard haters stil dey hate,na everytin about dat dude una dey hate,even tho u hate atleast congratulate success

  17. emeka utunu

    May 14, 2013 at 5:44 pm

    wen u see success appreciate it simple as abc,all dis complaints nd hates about wat is dbanj link to BOI,na him bizness,u worry about urself biko

  18. jide

    May 14, 2013 at 5:46 pm

    @ready,@london finest una dey waste time,hatin dbanj has no effect,note dat

  19. hmm

    May 14, 2013 at 5:59 pm

    @Ready you have a point and I agree…..but trust me just wait for the comments about being a ‘hater’ or ‘you should be happy for someones success’ i am glad for dbanj because it is not his fault and lets face it he doesnt really have a high moral compass………..BUT I have to say Nigerians have a thing of not facing the problem we had rather ignore or leave the elephant in the room instead of confronting issues and having intelligent debates ….also some people seem to think that anyone that criticizes or brings up an argument is from a poor family or doesnt have a good job sigh….we would only move forward when we as apeople start questioning things …congrats dbanj i guess

  20. nene

    May 14, 2013 at 7:19 pm

    @tomi, jide, emeka welldone ehn, we see u r the same person. keep deceiving urself whoever u are. i agree with all @Ready has said.

  21. teejay

    May 14, 2013 at 7:24 pm

    And what are u insinuating by saying h has no high moral compass? From the tone of ur argument, your motive can be discerned. Instead of a blanket endorsement of @ready’s argument, why don’t u just state the basis of your agreement. Who do u think they should have picked to endorse their brand? Erastus Akingbola? The want someone with high visibility and Dbanj clearly fits the bill

    • hmm

      May 14, 2013 at 8:11 pm

      erm i never criticized dbanj …i said congrats to him!….what i meant by high moral compass is that he is not the type to look into issues, as long he is getting his money … for example a strong PETA advocate in the US of moral ground would not be an ambassador for a product that uses animals as it would contradict their message ………was he not the same person that endorsed Goodluck Jonathan …yet he never spoke, gave an opinion or supported the average Nigerian during the subsidy issue…..he is an entertainer therefore all about the money ……if you read my statement you would see i said im glad for him because hes making money and its not his fault…so pls have a seat….Banky W would have been a better choice (to me sha)….because if anything Banky has tried to have a say, and motivate youths, he has also done protest with fellow youths

  22. teejay

    May 14, 2013 at 8:44 pm

    Listen to yourself, you never criticised dbanj but u clearly insinuated his lack of morals when money Is involved. Like I said, from the tone of ur argument, your motive becomes patent. Must u be versed in the nitty gritty of the workings of an organisation for u to lend them your visibility? Its like saying u must be a drunkard before u be on stout advert. How well do u know him to conclude he has no morals when it comes to money? Has he not given out some of his hard earned money to charitable causes before? We need to learn to rejoice with others when they are successful

    • Miss Anonymous

      May 15, 2013 at 9:22 am

      I honestly don’t understand why the BOI would need a brand ambassador. The millions they are paying him could be given out in loans to budding entrepreneurs. I for one once sought a loan from this same bank last year and they asked that I bring property as security and I’m thinking “whaaaaatttt?!”. If I had property would I have come to you for a loan?
      Secondly and even worse the alhaji who interviewed me kept calling and asking to go on a date!

  23. Kush

    May 14, 2013 at 8:57 pm

    ….Hahahaha….funny comment……kEEp hatiNg…..he kEEps gOINg higher everyday but u knw what hater sit and watch the best is stil yEt to cOme….the Eagle as fully landed indeed… Eja nlA COngrAt….

    • Mo'blezzin

      May 14, 2013 at 9:10 pm

      and you type like a fish….mssscheww! grow up!

  24. u haters

    May 14, 2013 at 10:10 pm

    U knw why nigeria well not move forward…all many haters…2morrow una go say God nor dey bless una…when u nor dey happy 4 someone success…if na another celeb like 2face or p square…una go very gud…but d’banj una go wan die…i hail oh

  25. u haters

    May 14, 2013 at 10:15 pm

    U knw why nigeria will not move forward…so many haters…2morrow una go say God nor dey bless una…when u nor dey happy 4 someone success…if na another celeb like 2face or p square…una go very gud…but d’banj una go wan die…i hail oh

  26. u haters

    May 14, 2013 at 10:25 pm

    If dey put any of u haters wey dey speak engish like saint good luck…una go bad pass IBB and buhari

  27. Davdio

    May 15, 2013 at 6:58 am

    All of una dey mad, Na D’banj fault say they offer him endorsement deal, abeg make we rest for this nonsense just congrats the young man and focus about bettering your life

    • Ready

      May 15, 2013 at 11:10 am

      Stupidity. Celebration of mediocrity. Refusal to think facts through. D’banj is not the problem here, the Bank of Industry is. Now that Dbanj is the ambassador and you’ve gotten your panties in a wad, please go and try to get a loan from BoI to start your hustle and hear what they say to you. They say they seek to establish new industries; go to them with a smart idea and a well laid out business plan and watch them tell you to go and bring a 5 year financial statement, letters from guarantors, etc.
      For those alleging hateration, I pray you’ll have a reason to go to the BoI for a loan; I never have and probably never will. But the poor of this nation who don’t have people who believe in them will find it difficult to start businesses because the bank created for believing in this nation’s future is making life harder for them. BoI assists huge banks in restructuring their loans, but will not help idealistic, bright-minded upstarts. So sit here, and voltron for Dbanj behind your computer while the BoI uses your potential long-term, low-interest business loan money to fund him. And continue to go to banks to borrow money at 22% interest rates for less than 10 years while lamenting that NYSC should pay more and the government should create more jobs.
      The things we should fight for, we don’t. My people perish for lack of knowledge.

    • Mabooboo

      May 20, 2013 at 9:05 pm

      Not even going to lie, reading this got me just a bit depressed. You have a really great point, I just wish someone out there reading this (hopefully from B.O.I) can take this to their boss to see.

  28. Paul Harris

    May 15, 2013 at 1:20 pm

    ”D’banj’s a bad singer, he’s less talented, he’s Kanye’s umbrella bearer, Jazzy’s beats made him” yada yada yada… Haters won’t stop hating, but he has murdered poverty for life. If he was chosen as BOI Ambassador, should he turn it down?! Hating on greatness is very peculiar to Nigerians. Just so you know: the guy’s out of your reach, and your league too. Deal with that.

  29. Kush

    May 15, 2013 at 3:17 pm

    ShOut Out tO D’banj hatErz…..if he doesnt sing wel why nt grab a mic and vOice out let the strEEt hear….as e dey gO…..He’s the ambassadOr Of BOI……hatEr sIt and watch mOre to cOme D’banj way……cOngrat OncE agAin….ejA Nla….. KEEp rEPpINg…. Hater kEEp brOADcasting kEEp hAtiNg na ur way o

  30. Paul Harris

    May 16, 2013 at 2:11 pm

    @hmm, I’d like you to elucidate what you mean by saying the guy has NO HIGH MORAL COMPASS with clear instances. Jazzy had higher moral compass and was thus offered the Loya Milk deal, huh?… Lolz & smh simultaneously.

    • smartpants

      May 17, 2013 at 11:36 am

      @Paul Harris “can’t you read even when its in plain english”, hmm has spoken in simple english of what he meant by “NO HIGH MORAL COMPASS” so what more do you want??????? what is left for you is to disprove [email protected] ready WISE WORDS.

  31. Paul Harris

    May 18, 2013 at 6:05 am

    @smart pants, I guess you also failed to note the part where I demanded for instances to butress that point. You would have done well to help hmm out with that. The burden is on hmm (or even on you)to prove that malicious remark. Never knew you had to be a total saint to endorse brands!

  32. kris

    May 25, 2013 at 5:36 pm

    seriously u guys are totally ignorant! WHY HATE??? I bet most of u haters didn’t even know anything about bank of industry before u heard d’banj was signed??? so some shallow minded person said he doesn’t even know the contributions of BOI since 2001??? seriously??? and others were commending…..SMH. before u start sounding like a village champion with ur generic and shallow ideologies do ur research on marketing principles and strategies, or better still watch some foreign adverts on youtube if u don’t have dstv, u will see that most products have nothing to do with concepts of these commercials, but one key thing is that it grabs ur attention thereby creating awareness. D’banj is popular and none of u haters can steal that from him he is the only Nigerian artist that has ever had a song play all over UK over and over for months along with other big starts like nicki minaj, Justin beiber, fun and others and people loved it, that man is super rich with many endorsements to his credit, he might not have a voice like tuface but he has star quality which is charisma, charm or the x factor as simon cowell will say. look u really think its the ability to sing that makes one a star? watch American idols or the voice u will see amazing talents at the end of it all only one person wins the price and do ur research on what happened to the other contestants with fantastic talents, they go back to their lives. most winners of these shows don’t even make it far. my point is being a fantastic singer or rapper doesn’t make u a star. The people who make it far are the fighters, the resilient ones and most of all the ones destined by God to be great. so to u haters D’BANJ is destined by God for greatness ur beef will not affect that. BOI used him becos he is popular simple!

    • seun

      May 27, 2013 at 2:01 pm

      and i guess your life ambition is to be full of negativity and hate

  33. Joseph

    June 17, 2013 at 5:37 pm

    i now knw dat haterz or critics don’t fink’s b4 dey talk or comment dey just talk or comment. Sum1 here mention bankyw 2 ave bin picked, my questn 4 u is what quality did he has dat is more dan dbanj’s own. Secondly sum of u nids 2 check 4 d meaning of ambassador. Futhermore, d issue of fuel subsidy shud b a personal choice. U dnt do sumtin cus sum1 or group of pple are doing it cus it mayb meaningless. Dbanj has respond 2 u all his critics dat u shud blame it on d money nd he is nt sori dat he is rich, he is sori dat u are broke….

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