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Nigerian Label AYABA presents its debut Collection – “Arewa”



Nigerian fashion label AYABA brings to you its new collection; “AREWA“. The brand stands behind a firm belief that the AREWA woman is hard working, fearless, smiles in the face of adversity, breaks boundaries, is bold & daring, fun, stylish, graceful and a trendsetter.

The creative brain behind the label, Tomiwa Oladele for this collection has teamed up with Muyiwa Adesemowo of Trybze Imagery to bring you their debut lookbook. View the collection below.

Ayaba Debut Collection Arewa - BellaNaija - May2-2013002 Ayaba Debut Collection Arewa - BellaNaija - May2-2013003Ayaba Debut Collection Arewa - BellaNaija - May2-2013004 Ayaba Debut Collection Arewa - BellaNaija - May2-2013009 Ayaba Debut Collection Arewa - BellaNaija - May2-20130016 Ayaba Debut Collection Arewa - BellaNaija - May2-20130014 Ayaba Debut Collection Arewa - BellaNaija - May2-20130015Ayaba Debut Collection Arewa - BellaNaija - May2-2013001 Ayaba Debut Collection Arewa - BellaNaija - May2-20130013Ayaba Debut Collection Arewa - BellaNaija - May2-2013005 Ayaba Debut Collection Arewa - BellaNaija - May2-20130011 Ayaba Debut Collection Arewa - BellaNaija - May2-20130012Ayaba Debut Collection Arewa - BellaNaija - May2-20130010Ayaba Debut Collection Arewa - BellaNaija - May2-2013006 Ayaba Debut Collection Arewa - BellaNaija - May2-2013008 Ayaba Debut Collection Arewa - BellaNaija - May2-2013007


For more information please contact [email protected]

Photography: Muyiwa Adesemowo of Trybze Imagery – 08127630632
Make up: K.Fred of Colour Harbour – 08062449540
Edited by: Olatokunbo Aworinde

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. Gbemmy

    May 18, 2013 at 2:50 pm

    I so reserve my comments,lips sealed.

  2. Bibi

    May 18, 2013 at 3:36 pm

    Beautiful collection.

  3. Phillips O's wife

    May 18, 2013 at 3:42 pm

    Bold step but I av personally seen better work from AYABA. Not impressed with some of the looks eg the maxi dress and d gold sequins….screams tacky . Ur model she av ditched Tha black wedge/clogs *cringes*. All the same AYABA is a very talented lady.

  4. Neel

    May 18, 2013 at 3:43 pm


  5. O.

    May 18, 2013 at 3:57 pm

    True. I’ve seen awesome designs from Ayaba; these pictures don’t do the label justice. But I love the first two looks.. And the red blouse with the B&W print bottom- great!

  6. Dee

    May 18, 2013 at 4:09 pm

    Sooo proud of you babe………xtremely talented

  7. Duke

    May 18, 2013 at 4:55 pm

    Hmmn. I have personally seen Ayaba rock much nicer and better tailored designs herself, so I am surprised these are her efforts as well. Maybe it’s the models/production… I don’t know. She gets a C+ for this freshman effort. I expect her subsequent collections will improve on this…she really is talented and creative. All the best!

  8. Speaking

    May 18, 2013 at 5:12 pm

    Cohesion is lacking in this collection. Looks like sister just drew up a bunch of sketches and tailor-lo-ran-ed it. Anyways, that red lace dress is EVERYTHING!

  9. comment awaiting moderation!

    May 18, 2013 at 5:43 pm

    I like it,v nice

  10. Anon

    May 18, 2013 at 6:08 pm


  11. iba

    May 18, 2013 at 6:34 pm

    i say yesssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss to this

  12. Ready

    May 18, 2013 at 7:32 pm

    Buutt…okay, I think I need the definition of “collection”. I see no cohesiveness or even a highlight feature. More like an ad for a clothing store.

  13. GreenDiamond

    May 18, 2013 at 8:43 pm

    pretty nicee..especially the 2 red outfit!!

  14. No name

    May 18, 2013 at 10:55 pm

    The red lacy dress rocks!

  15. deep

    May 18, 2013 at 11:18 pm

    pls guys im confused, help me here

  16. elle

    May 18, 2013 at 11:34 pm

    absolutely lovely and wearable designs. the models are gorgeous as well. nice!

  17. aTINUke

    May 18, 2013 at 11:35 pm

    I really don’t care for anything I’ve seen here. Other than the red dress, the rest………………… jokes!!!

  18. MrsA

    May 18, 2013 at 11:36 pm

    Fantastic collection from a super talented lady!!!!Haters gonna hate…but keep doing you! The sky’s your springboard!

  19. Sam

    May 18, 2013 at 11:42 pm

    Its like bits and pieces of springtime. Love the versatility, all in all fantastic work. Thumbs up!

  20. Sugacanebaby

    May 18, 2013 at 11:49 pm

    I love the fact that the pieces fit perfectly. The leather crop is super cool. How can I get one?

  21. juwizzy

    May 19, 2013 at 12:30 am

    An impressive collection, but there is definitely still room for improvement. To compete with the power houses in this industry she’s gotta bring her A game. The potential of this label to go places however is undeniable #visionparisfashionweek

  22. Dami

    May 19, 2013 at 12:45 pm

    Oh WOW! Great job!

  23. Chichi

    May 20, 2013 at 6:05 am

    The white shirt/blouse on those leather pants is really edgy. Love the red strappy dress in the bar too. Unique pieces. Neat job. How do we contact the designer?

  24. Zero

    May 20, 2013 at 9:31 am

    Nice dresses, fine models, cool…

  25. Lyde

    May 20, 2013 at 11:53 am

    Mostly recycled ideas and not even well executed. Loved the peplum top and skirt though.

  26. pynk

    May 20, 2013 at 12:14 pm

    red dress is the only thing i’d wear

  27. Anne

    May 20, 2013 at 12:24 pm

    Nice photography!

  28. very nice, ankara bikini dts on point.

  29. Amaka

    May 20, 2013 at 4:24 pm

    Tommy choo i’m proud of you! *hugs*

  30. Chi

    May 20, 2013 at 5:03 pm

    Uhmmmmmm……….Is this a joke?

  31. Roxie

    May 20, 2013 at 7:46 pm

    Very nice effort, i see a lot of creativity in all her designs! Clearly a lot of people on here don’t have the eyes for creativity dats why they r all commenting like blind rats. You go girl!!!

  32. damepenelope

    May 20, 2013 at 9:19 pm

    why is that model posing on a train rail with a bandanna covering her eyes? Just don´t get it.

  33. salsera

    May 20, 2013 at 11:27 pm

    thumbs down except the black and white shorts

  34. Teris

    May 21, 2013 at 8:51 am

    i like the pieces…except for #10 of course. i foresee a Janet-Jackson moment there.
    however, “arewa” seems a bit of a misnomer for the title as none of the pieces nor material reflect “arewa”… unless the designer is taking liberties with his/her artistic licence, or unless it means s’mthing else.

  35. Oyin

    June 6, 2013 at 12:44 pm

    Ayaba has lovely pieces. The red dress is fab and the collection isnt so bad but its either the models have done a poor job or something isnt quite right. The first thot that popped in my head while viewing was “Oh No, the models have messed it up’ Still she’s young and quite talented so I expect more lovely peices.

  36. tolulope

    August 6, 2014 at 8:52 am

    Bella naija

  37. ewami

    October 11, 2014 at 9:03 am

    Oh wow, very pretty and we’ll tailored designs…you are gifted, no doubts

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