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Afro Pop Star Mo’Cheddah Starts New Tenure as Soulmate Hair Care Products Ambassador

Onos

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Mo'Cheddah Graduation Party Exclusive - January 2012 - BellaNaija 218

When last did we hear from Mo’Cheddah?

It’s been a while since the ‘Franchise Celebrity’ has been the rave of the scene, at least not since she dropped her Dance Pop tune, “Louder” about this time last year.

The award-winning “See Me” chanteuse was signed on last year as the brand ambassador for hair product chain, Soulmate, for a whopping 5 million Naira deal.

She uploaded the below photo onto her Instagram page moments ago and we really hope it marks the beginning of a new ad campaign featuring her.

Check on it!

Mo'Cheddah - June 2013 - BellaNaija

Photo Credit: BellaNaija | Instagram – diaryofmocheddah

"What do you really do for a living any way?", "Your face looks familiar. Was it on TV?" These questions follow me around everyday. Why don't you join them.Instagram | Twitter: @Onos_

25 Comments

  1. goldfinch

    June 18, 2013 at 5:56 pm

    Na wa o. I think this ambassador here and there is the in thing now in naija.
    Ambassador for milk, foam, telecoms, klin detergent etc.

    • Noninie

      June 18, 2013 at 6:14 pm

      You took the words right out of my mouth!!! And why is there no ambassador for Ijebu Garri yet??? Naija I dey hail ooo!!!

    • Anonymous

      June 18, 2013 at 8:20 pm

      ahahahahahahahahahahahahahaha LMAAAOOOOOO!!!!YOU SAID IT!!!!

    • Cleo

      June 18, 2013 at 8:33 pm

      Rolling on the floor laughing….no be small ijebelle garri oh…

    • nene

      June 18, 2013 at 9:40 pm

      LOL. ijebu garri.

  2. gistyinka blog

    June 18, 2013 at 6:36 pm

    congrats to her…

  3. X-factor

    June 18, 2013 at 6:50 pm

    Congrats to her

  4. Choice

    June 18, 2013 at 6:51 pm

    Congrats to her, it’s good news .

  5. iba

    June 18, 2013 at 7:01 pm

    congrats love waiting for your next big hit. dont stay away too long dear…

  6. Madam the Madam

    June 18, 2013 at 7:02 pm

    Allow them. Music won’t put food in thier pockets so they better hop on all these endorsements and deals.

  7. Idak

    June 18, 2013 at 7:45 pm

    you guys think you are writing for idiots ni? They paid her 5 million as ambassador for Soulmate because there revenue in a year is how much? Enough of these childish lies,i beg.
    Congrats on the endorsement deal and please get back on the grind. Her debut album was very good.

    • Betty Adex

      June 19, 2013 at 2:56 am

      My thot exactly every time I read from naija blogs how artistes/actors are paid 5million and above… How much do these companies make, aside telecom giants…We all know what time it is in Nigeria. How many Nigerians dey buy soulmate?

      It’s good to share who got on the list of “so called ambassadors list” but keep the unreal digits to yourselves(bloggers/journalists etc)

    • deep

      June 19, 2013 at 9:29 am

      It’s pretty clear you and @Idak know nothing! N5m is NOTHING and yes, it is very possible for them to pay a spokesperson that!
      Soulmate is one of the most popular brands in Nigeria, esp in regular salons that are not trying to be Hollywood (thereby using foreign products only). These “regular” salons constitute of the majority! How about girls that that weave their hair to school every week??? Millions of them use Soulmate. Let’s not even get into their relaxers that are affordable and Nigerian females are STUCK on! Please, stop being ignorant guys.

  8. lynn

    June 18, 2013 at 8:07 pm

    this hair product hmmm they v made their money ..

  9. Bey

    June 19, 2013 at 4:56 am

    Love me some Mo’chedda! Where have u been? Pls come back to the industry oo cox people like me misses u.

  10. Babious

    June 19, 2013 at 9:25 am

    Been wondering what she’s been up to. Abi she graduate kon dey fine oil company job ni? Anywho,welldone!

  11. Idak

    June 19, 2013 at 10:08 am

    @deep, get in touch cos i have a bridge to sell and you sound like a willing buyer.

  12. Miss Anonymous

    June 19, 2013 at 11:32 am

    BN can I be your ambassador?

  13. Angie

    June 19, 2013 at 11:37 am

    @ Betty Adex & Idak, you really must be high end society people who have no idea what is going on at the grass roots. @ Deep is right, the market for the local products is quite huge and Soulmate is one of the star brands. I can tell you that the company that makes Soulmate rakes in tens of millions in profits annually. Have you seen their factory and warehouses? I have, because I managed that company’s accounts for over 5 years as a bank manager, who financed most of their imports of raw materials and assets. There are many companies making it quietly in Nigeria and you never know until you get close to them just how much profits they rake in annually. Congratulations to Mo’.

  14. Idak

    June 19, 2013 at 1:59 pm

    @Angie, there are actually two bridges for sale. Deep has paid deposit for one you can have the second one. You could be the account manager of Soulmate and i could be their warehouse manager for all i care. I still beg that the public do not be taken for fools when these untrue figures are bandied about. Trust me,i know what i am talking about. Most of these figures are outright fables.

    • Bleed blue

      June 19, 2013 at 4:07 pm

      Idak and her bridges, it was funny the first time but now…not so much…oya make informed statements like Angie did instead of just saying “trust me”…haba!

    • Idak

      June 20, 2013 at 12:25 am

      what informed statement? That she was Soulmate bank account manager?

    • Bleed blue

      June 20, 2013 at 10:49 am

      No dear Idak…she mentioned their market share resulting grassroot demand, she mentioned their revenue/profits, she mentioned their factory and warehouses…you on the other hand just go on and on about gullibility and bridges.

    • Sandra

      June 19, 2013 at 6:08 pm

      I was expecting you to back your statement up with some facts and proof; but I guess you’ve got none. Until you can give us some informed facts you can keep all your bridges to yourself.

    • Idak

      June 20, 2013 at 12:27 am

      You can believe what you want. We are all not as gullible. End of discussion.

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