On Saturday 21st September 2013, Diesel unveiled its store at the Centro Lekki Mall, Lagos.
Inviting customers to its first store in West Africa was a selection of champagne and cocktails made available by one of the world’s most loved brands Moet & Chandon, Hors d’oeuvre served by Chef Fregz and a sweet serving of desert by Sokolad Chocolates.
In true Diesel prêt-à-porter style, the store hosted celebs and stylistas including Banky W, Seyi Shay, Eku Edewor, Michelle Dede, Toke Makinwa and Adebayo Oke-Lawal.
Business execs including Adeola Adetunji (MD Coca Cola), Chuka Eseka (CEO Vetiva Capital Management) and Dewunmi Ogunsanya (Chairman MultiChoice) were also present at the event.
The store stocks iPad and laptop cases, menswear, womenswear and of course the renowned Diesel jeans. The launch of the Diesel store represents the brands appreciation of the growing African market.
View the exclusive photos from the event.
Diesel Store is located at Centro Lekki, Admiralty Way, Lekki Phase 1, Lekki, Lagos
Photo Credit: Insigna Media
Press and Media Relations: LSF PR