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Diesel launches 1st West African Store in Lekki, Lagos! Exclusive Photos of Banky W, Eku Edewor, Iyanya, Seyi Shay, Michelle Dede & More at the Event

BellaNaija.com

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On Saturday 21st September 2013, Diesel unveiled its store at the Centro Lekki Mall, Lagos.

Inviting customers to its first store in West Africa was a selection of champagne and cocktails made available by one of the world’s most loved brands Moet & Chandon, Hors d’oeuvre served by Chef Fregz and a sweet serving of desert by Sokolad Chocolates.

In true Diesel prêt-à-porter style, the store hosted celebs and stylistas including Banky W, Seyi Shay, Eku Edewor, Michelle Dede, Toke Makinwa and Adebayo Oke-Lawal.

Business execs including Adeola Adetunji (MD Coca Cola), Chuka Eseka (CEO Vetiva Capital Management) and Dewunmi Ogunsanya (Chairman MultiChoice) were also present at the event.

The store stocks iPad and laptop cases, menswear, womenswear and of course the renowned Diesel jeans. The launch of the Diesel store represents the brands appreciation of the growing African market.

View the exclusive photos from the event.

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Banky W

Banky W

Eku Edewor

Eku Edewor

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Bim Akin-Agunbiade

Toke Makinwa

Toke Makinwa

Adebayo Oke-Lawal

Adebayo Oke-Lawal

Fade Ogunro

Fade Ogunro

Bolaji Kekere-Ekun

Bolaji Kekere-Ekun

Adaku Ufere

Adaku Ufere

MIchelle Dede

Michelle Dede

Charles Obienu

Charles Obienu

Seyi Shay

Seyi Shay

Olayinka Alakija

Olayinka Alakija

Makashe Awogboro

Makashe Awogboro

Tunde PamPam

Tunde PamPam

Onyinye Fafi-Obi

Onyinye Fafi-Obi

Tewa Onasanya

Tewa Onasanya

Ayomide Akin-Agunbiade

Ayomide Akin-Agunbiade

Bimpe Temowo

Bimpe Temowo

Ann Ogunsulire

Ann Ogunsulire

Helen Ibru

Helen Ibru

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Zainab Ashadu

Kehinde Sayanwo

Kehinde Sayanwo

Rachael

Rachael

Sola Magaji

Sola Magaji

Tabia Princewill

Tabia Princewill

Afolabi Ogunbanjo

Afolabi Ogunbanjo

Ropo Akin-Agunbiade & Yinka Ogundairo

Ropo Akin-Agunbiade & Yinka Ogundairo

Maje Ayida & Toke Makinwa

Maje Ayida & Toke Makinwa

Bisoye, Bim & Ayomide Akin-Agubiade

Bisoye, Bim & Ayomide Akin-Agunbiade

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Chuka Eseka

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Tunde PamPam

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Chris Ubosi

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Oluwagbemiga Akinseye

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Esther Onwugbolu

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Ezinne Alfa

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Ayo Oyewole & AY Makun

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Michelle Dede & Eku Edewor

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Ola Ibitoye, Bimpe Temowo & Toyin Odutayo

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Tewa Onsanya & Bim Akin-Agunbiade

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Adewunmi Ogunsanya

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Seyi Shay & AY Makun

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Otoide Ayemere & Bizzle O

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Emma Nyra & Seyi Shay

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Bim Akin-Agunbiade, Ann Ogunsulire & Iyanya

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Tewa Onsanya, Bim Akin-Agunbiade, Omote Dimoko

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AY Makun, Seyi Shay & Banky W

Diesel Store is located at Centro Lekki, Admiralty Way, Lekki Phase 1, Lekki, Lagos

Credits
Photo Credit: Insigna Media
Press and Media Relations: LSF PR
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71 Comments

  1. mdevaan

    September 26, 2013 at 2:00 pm

    seyi n toke killed it! this has got to b the first time i’m not wowed by Adaku Ufere…. oh well… i’m lovestruck by Ashadu Zainab’s clutch! shout out to chef fregz! awesome work

    • ToluA

      September 26, 2013 at 3:29 pm

      I am not even a fan of Adaku’s but I have to admit I like her look. Crop tops are very in and maintaining abs in these chubby times desrve kudos.

    • Feyi

      September 26, 2013 at 3:47 pm

      Lol @ abs in these chubby times. She must sleep in the gym.

    • Que

      September 26, 2013 at 4:20 pm

      the only nice thing about her look would be her abs…. everything else looks dodgy. great abs still.

    • Blossom

      September 26, 2013 at 4:32 pm

      ADAKU. NO.

  2. lanre

    September 26, 2013 at 2:02 pm

    iyanya would not take off those sneakers.

    • dantinz

      September 26, 2013 at 2:27 pm

      Lol….same thing I thought.

    • Joan85

      September 26, 2013 at 2:46 pm

      LMBO!!! U read my mind!!!!! 🙂

  3. jd

    September 26, 2013 at 2:15 pm

    toke is always every where

  4. That African Chic

    September 26, 2013 at 2:24 pm

    I know this is getting old but Toke really has perfected
    the art of hiding her knuckles. The picture of her and Maje is a
    classic example. People looked good and hope the prices are
    ok

    • Alero

      September 26, 2013 at 3:48 pm

      I am still wondering what you guys need Toke’s knuckles for. Shebi its hers ni? If she decides to walk around with it tucked in her panties, is it not her business?? #Iwonder#

    • Tinuade

      September 26, 2013 at 4:59 pm

      as in…..! I was thinking the same thing! She has programmed her brain to disguise them anytime a camera comes close!

      This event looked great! nice, relaxed looking crowd! THIS is how you do h’orderves and canapes! not the chicken wing + tooth pick and jollof rice in a bowl madness like that other event! Chef Fregs is the best at what he does! hands down!

  5. DAMMY

    September 26, 2013 at 2:29 pm

    I want Seyi shay’s gown. so lovely

  6. Annie

    September 26, 2013 at 2:31 pm

    Toke and Maje…weird pose

  7. xx

    September 26, 2013 at 2:40 pm

    I like how Banky W is all true religioned out to a diesel event… Makes sense to him I’m sure… Maybe true religion pays him. Lol… Everyone else is nicely dressed…

  8. lilz

    September 26, 2013 at 2:45 pm

    Toke looks like the dress is wearing her..plus her and her boo always look off..no “love” aura around them

  9. bobbydox

    September 26, 2013 at 2:47 pm

    what the fuck did Adebayo Oke-Lawal wear oooooooooooo nna in total the event looks fab but y did Olayinka Alakija waer Slips on the red-carpet haba which kind tin be this sef

    • Anon

      September 26, 2013 at 3:36 pm

      …and do you have to be vulgar to get you point across?

    • SpecialK!

      September 26, 2013 at 5:37 pm

      Seconded. Please we dont come here for obtuse unrefined comments, you have Linda Ikeji for that type of vulgarity. You can criticise/discuss/highlight in a tactful, intelligent manner. Think white girl. LOL

    • Smiley

      September 27, 2013 at 10:59 am

      Hian, bella naija police out in full force! And pls leave LIB out of your patrol, wonder why you “decent ones” like running her down

  10. *Real* Nice Anon

    September 26, 2013 at 2:47 pm

    Ann Ogunsulire looks lovely. Err Charles what’s going on with your unkempt look? Is that the in thing now? Get a haircut dear.

  11. OverJoy

    September 26, 2013 at 3:02 pm

    Just to open a jeans store, you have small chops when are we going to start getting focused and separate business from leisure. In developed countries, any opening is about sales but not in naija eat all the profit before you realise a kobo. It’s a jeans shop jor, and why the red carpet! A fi she leleyi o hmmmm

    • Non professional opinion

      September 26, 2013 at 5:06 pm

      My dear, when Diesel opens its first store in any country they have a party and red carpet for PRESS.
      Also, Diesel is a multi BILLION dollar conglomerate, not just a jeans shop, so something tells me they can afford to pay for nibbles and champagne. I hope your ignorance isn’t contagious.

    • Ovadje

      October 1, 2013 at 3:46 pm

      LMAO! You told him/her!

    • Nike

      October 7, 2013 at 5:54 pm

      LMAO!!!!
      oh my days..

  12. OverJoy

    September 26, 2013 at 3:06 pm

    Lekki Palms

  13. leika

    September 26, 2013 at 3:18 pm

    Eyah pitying Toke with her knuckle hiding skills. IT is obvious u bleached boo. Just embrace it jare. The fact that she tries to hide it is what makes it worse. It has to suck sha. To bleach and then become insecure about your knees and knuckles

    • e-bukun

      September 26, 2013 at 4:25 pm

      Get over it!

    • Seyi

      September 26, 2013 at 4:59 pm

      Like seriously geez!!!

    • hayzey

      September 26, 2013 at 10:32 pm

      Toke? Is that you?

  14. Obiz

    September 26, 2013 at 3:21 pm

    toke looks like she just came from an owambe ….seriously why does she look like a granny. JEEZ!!!!

  15. Tobi

    September 26, 2013 at 3:37 pm

    for heaven sake u guys shld leave toke alone.

  16. OK

    September 26, 2013 at 3:44 pm

    I throw a gig like this and someone shows up dressed the
    way Olayinka Alakija or Bim Akin-Agunbiade are dressed (the
    footwear), I don’t care, he’ll definitely be sent back at the
    door….the only way he’d be let in is if he agrees to serve
    drinks. Bim Akin-Agunbiade: I know I’m being petty here so forgive
    me, but that skull, wow, 9th wonder of the world.

    • tp

      December 9, 2013 at 12:31 pm

      Lol… Bim Akin Agunbiade actually owns the store and the Diesel Franchise. He’s the one doing the hosting 😀

  17. Wale

    September 26, 2013 at 4:10 pm

    Leave Toke alone, the girl is not attractive, just “forced yellowness” her child will be very dark skinned. Now what is refreshing is seeing Eku on the scene again. This is the reward for not being overexposed-I actually enjoy it when we see you. I guess she is managing her image; someone ought to learn from this…future Mrs Ayida?

  18. Dee

    September 26, 2013 at 4:13 pm

    The Toke bashing has become really boring!

    • hayzey

      September 26, 2013 at 10:33 pm

      Toke herself is boring, so get over it.

  19. Onyeka

    September 26, 2013 at 4:24 pm

    I am rolling with laughter here ! Lol @ toke has perfected the skill of hiding her knuckles LOOOOL.

  20. rhrhrhf

    September 26, 2013 at 4:42 pm

    Jeez it’s just disel

  21. Que

    September 26, 2013 at 4:43 pm

    Toke u’re a gud dresser most of the time… u got a petite body u can show off, why cover it all that bedsheet??? this dress dat tifanny amber started is for a more mature market, it only ages u…I’m sure d public will disagree but I can count in one hand the number of women that have successfully pulled it off… On anoda note- pls giff me ya sandals…Godbless.

    Michelle Dede- unless u’re in ur mid-40s pls don’t ever repeat this head-to-toe look… especially not b4 ya Glam report premieres. I’ll pardon this one cos d show’s launch styling was on point. cheers.

    Eku is my favorite here…age/occasion/personal style appropriate. i like.

  22. sandra

    September 26, 2013 at 4:55 pm

    i tot i was d only one that noticed madam toke covering her knuckles lmaooooo so saddd …hun try and buy so chemical peel for those burnt up knuckles, glycolic peel 25% it works wonders… i still luv u toke lmaoooo

  23. Ibukun

    September 26, 2013 at 5:10 pm

    mr/miss “it’s just a jeans store” up there, have you ever been to a developed country? or why on earth will you think diesel makes only jeans??? i don’t get it

  24. Meandyou

    September 26, 2013 at 5:19 pm

    i love diesel jeans….saw the store last night and squealed in delight…but sorry i like seeing the prices in foreign currency o…whenever i convert to naira i say chai…jeans fa

  25. Ese

    September 26, 2013 at 5:23 pm

    U guys should hv a life n leave Tok alone jor , it’s boring already when u guys claim to fame is hating Tok on blogs … Biko wht abuse do u want to abuse her that is new … I love Tok cos u guys hate her …

  26. Baba T aka T Baba

    September 26, 2013 at 5:25 pm

    Did anyone buy anything?? O_O

  27. Mee

    September 26, 2013 at 5:31 pm

    Madam Tewa,that black belt is a NO NO and you shouldn’t have tucked in your top.

  28. The Real Madam the Madam

    September 26, 2013 at 5:36 pm

    Eku looks amazing. The end.

  29. Hurpeyeahmie

    September 26, 2013 at 5:37 pm

    leave Toke alone nw kilode

  30. Melikey

    September 26, 2013 at 6:05 pm

    No we wont leave toke alone. Why should we? She’s everywhere.. n she makes it a point of duty to hide her knuckles n knees every damn time. Maybe if she didn’t then we would stop talking about them. Is she trying to mislead us into thinking she doesn’t bleach? Lmao! Toks we know d koko ok. If u r not proud of the way you look then quit appearing in public like u get paid for it. Now set your knuckles free!

    • Seyi

      September 27, 2013 at 12:38 am

      Gosh u sound pathetic!!!

  31. Dora the explorer

    September 26, 2013 at 8:38 pm

    http://cdn.bellanaija.com/wp-content/uploads/2013/09/BN-Exclusive-Diesel-Stoe-Launch-September-2013-BellaNaija-039.jpg don’t put your mobile phone or wallet is ur tight demin pocket.. that said the chic is rocking it!

  32. Sisieko

    September 26, 2013 at 8:40 pm

    LET TOKE BREATHE O! Love the girl die!

  33. tatafo

    September 26, 2013 at 8:41 pm

    Seyi Shayyyyyy!!!

  34. Sho.

    September 26, 2013 at 8:42 pm

    I’m in no way a feminist. Nope. However, I kinda find this diesel “made for kicking ass” ad quite uncool.
    (http://cdn.bellanaija.com/wp-content/uploads/2013/09/BN-Exclusive-Diesel-Stoe-Launch-September-2013-BellaNaija-034.jpg)

    In other news, Michelle seems liken she would be a brainy in real life. Lol

    • Ada Nnewi

      September 27, 2013 at 11:29 am

      I taught i was the only one that was concerned by the extremely chauvinist image..

    • Ovadje

      October 1, 2013 at 4:56 pm

      LMAO! You told him/her!

    • Dayo

      October 1, 2013 at 5:03 pm

      You are both assuming that is a dude’s foot…

  35. Diya

    September 26, 2013 at 9:38 pm

    Eku looks nice. Iyanya and this snow white outfit na wa o. Ayomide is sexy, Michelle Dede messed up with those mom jeans.
    Toke doesn’t tan? She look more of her age in that dress.
    I expected this racist Diesel muthaeffers to use some models of colour in their ad. If you place your business in a predominantly black country wouldn’t you want to connect with your customers through your images?
    Anyway, all na business, they don’t give a damn, and with the article that reports 77% Nigerian women bleach their skin, I shouldn’t expect much from Diesel and Nigerian market. And black people will support anything by their white masters. I do not support racists.

  36. SOLO ACT

    September 26, 2013 at 9:52 pm

    eku is soo dry i wonder why nigerians think she is soo stunning. u guys are suffering from not seeing pretty light skin people. any who tokes outfit is lovely, Seyi shay gets the award for simple classy and appropriate for the event

  37. @ajiriavae

    September 26, 2013 at 10:38 pm

    I can’t believe that Banky wore a True Religion branded t
    shirt to a Diesel launch. Seriously? Really? Toke, I love you and
    think you are cute. I subscribe and watch your videos every
    wednesday. But that dress? Too much for your petite frame. A big
    hell no. Charles Obienu, I’m guessing that you are the comic
    relief. Seyi Shey, perfection.
    http://ajiristyle.blogspot.com/

  38. Hausa Girl in Texas

    September 26, 2013 at 11:19 pm

    Charles…… Showing his man Boobs. Eku.. Just light
    skinned. Toke… That knot tie in front ages most women, if you
    don’t pull it off right. The girl with the long braids.. Haba you
    don’t have to Use the whole bag. Why should people leave Toke,
    since she’s a blogger Who’s always open and speaks “Unadulterated”
    truth.

  39. Zlatana Wikowksa

    September 27, 2013 at 3:52 am

    Where is Rene Russo?
    If you don’t know who that is , Oh Well!

  40. S.T

    September 27, 2013 at 5:25 am

    LOLZ…..(i must comment o)….lmao,come all this babez wey dey cross leg including those wey em fit and those wey e no fit una no get any oda style?(i knw say some people go crucify me)…..lolz am just saying o!.

  41. Dolapo

    September 27, 2013 at 9:03 am

    Makashe always looks very plain in her dressing.

  42. Queen

    September 27, 2013 at 10:09 am

    chimo oooo c bisoye looking girly…very nice

  43. Ugo vanessa

    September 27, 2013 at 10:23 am

    am crazy about Made Ayida,Toke,s man…no pun intended but the guy is just killing me with his cool dark color and his macho physique.

  44. Bella

    September 27, 2013 at 10:48 am

    killed dead at all the comments! BN thank you for making my l-a-z-y friday rock, now that i’ve had my daily dose of good endorphins imma try and wrap it up real quick, pass by the store to pick up a bottle of bubbly and head home! y’ll are funny as hell!oh before i roget why i am here, Olayinka, why na????????????????

  45. dma

    September 27, 2013 at 1:45 pm

    It’s all good!!!! How many Nigerian designer Label stores do we have in Europe USA and Asia???
    The Nigerian desire for everything foreign is a danger to Nigeria economy it simply means the west will be getting richer at our expense and we will be getting poorer because we’ve got nothing to sell to them except oil!!!!

  46. Modella

    September 27, 2013 at 7:33 pm

    Lol @ Toke comments..set the damn knuckles freeeeeeee,let it breath!!

  47. Winny

    September 27, 2013 at 7:34 pm

    The food platter looks like one could get salmonella poisoning most especially the chicken and salad.

  48. iba

    October 1, 2013 at 12:00 pm

    Uhmnnnnnnnnnnnnnnnnnnn this is the sort of crowd i love looking at. The event looked like a good one and all i see is clean clean Lagos bobo and girls everywhere. Eku nice to see you again, Adedayo Oke Lawal though most don’t get it, I GET YOUR STYLE and boy did you look fly. WHO ELSE?? Fade that skirt is truly lovely, Toke my love i loved the shoes. I didn’t get the dress though perhaps it was the angle but it looked like a blanket on you love. I got nothing to say about your knuckles or your skin color. Its your choice, your videos on YouTube make me like you abit.

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