Heineken/UEFA Champions League Trophy Tour 2014 Stops at the Lagos State House | Treats Nigerian Breweries Distributors at Event!

Now, the Heineken/UEFA Champions League Trophy Tour in Lagos wouldn’t have been complete without making a stop at the State House, Alausa with Governor Babatunde Raji Fashola SAN.

He made the commendation when ex-international football star and Coach Ruud Gullit, who is also the Heineken brand ambassador, paid the governor a courtesy visit with the League Trophy.

“Nigerians are extremely passionate about football. The UCL is a favourite amongst a very large section of Nigerians. The trophy is coming at a time when the Champions League is at a critical stage. Heineken’s gesture of giving Nigerians an opportunity to actually feel the real UCL trophy live here in Lagos Nigeria this period is indeed laudable. It is a gesture that most Nigerians, including myself would not forget in a hurry”, said the Governor.

While appreciating Heineken for finding Lagos worthy of being included as part of the destinations where the UCL trophy would berth, Governor Fashola also used the occasion to call on the youths across the nation to embrace sports to engage themselves meaningfully. He said “Nigeria is a country full of talents. We want our youths to challenge themselves and embrace sports, not just football but other sports as well. We want to see Nigerian sports men and women compete with the best and excel at the global stage. Sports is a viable tool for national development and those of us in government would do all we can to support sports development.”

 

Commenting on the rationale behind bringing the UCL Trophy to Nigeria, Marketing Director Nigeria Breweries Plc, Walter Drenth, said Nigeria would always be an important part of Heineken’s® activities. “It is the objective of Heineken to open the world of its consumers by ensuring they get the very best experiences from Heineken wherever they are in the world.”

He pointed that The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. “Heineken® strives to ignite fans conversations. This year’s UEFA Champions League Trophy Tour brings football fans around the world closer to the action in an unexpected and surprising way enabling them to interact with Heineken® and the tournament. As we get closer to the final, we will continue to engage with fans by offering legendary brand experiences.”

It would be recalled that the trophy, which arrived the country with the brand ambassador Ruud Gullit on Thursday 13th March 2014, was also showcased to the Nigerian Breweries Plc Management and other members of staff as well as the distinguished distributors.

Distributors Night

Internal Launch Pictures

To learn more about Heineken, find them on Facebook: www.facebook.com/heineken | Watch them on Youtube: www.youtube.com/heineken | Follow them on Twitter: @Heineken

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