Pears Crowns Adorable Baby Girl Somekene Chukwuka-Eze as 2014 Baby of the Year!

Pears Baby Range from the stable of Unilever Nigeria, recently crowned the 2014 Pears Baby of the Year, at an event which held at the Unilever head office Oregun.

The contest which started in December 2013 and ended with a special event in April 2014, had Somekene Chukwuka-Eze emerge as the winner of the competition with David Kelechukwu Ezeocha as the first runner up and Alice Esosa Aghedo as the second runner up.

The winner went away with a N1,000,000 cash prize and the crown of Pears Baby of the year. The first runner up won N500,000 cash prize, while the second runner up walked away with the sum of N250,000 cash prize. All three babies will also be given a year’s supply of the pears baby range of products.

The competition was carried out via the Pears Nigeria Facebook page, mobile site and postal entries, which had over one thousand baby entries! The babies were pruned down to fifteen who then qualified for the Pears Baby of the year grand finale.

The final fifteen were judged based on the following criteria;
– Soft and smooth skin
– Spotless skin
– Winning smile
– Attractive outfit
– Outstanding innate personality

The competition was very tight with so many adorable babies from all parts of Nigeria competing to be crowned Pears Baby of the year.

Speaking at the grand finale ceremony, David Okeme, the Brand Building Director, Home and Personal Care, Unilever Nigeria, revealed that Pears was launched over forty years ago and it was formulated to soothe the baby’s skin, he also stated that he was excited at the positive disposition of consumers especially mothers towards the brand.

When asked about the essence of the contest, James Inglesby, Category Manager, Skin Care, Unilever Nigeria, stated that the Pears brand has a great heritage in Nigeria, and the essence was to rejuvenate the brand in the minds of new mothers. The mothers of the top 3 winners also expressed their gratitude to Unilever Nigeria for giving their children such great opportunity at such a tender age.

Pears baby lotion is known for its baby-fresh perfume, and its special formulation that keeps babies’ skin rash free. For over forty years, Pears has offered the soothing freshness that has kept millions of babies comfortable and playful.

Pears baby range contains olive oil, a natural ingredient that is known to be a soft skin cleanser. The product is also made from carefully selected pure and mild ingredients suitable for baby’s tender skin. The alluring perfume of Pears leaves babies smelling clean and fresh all day. Pears takes good care of your baby.
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