Style
#BeatofAfrica – Lisa Folawiyo, Mina Evans, Duaba Serwa & Others showcase at ITC Ethical Fashion X AltaRoma 2014 in Rome
The Ethical Fashion project is an initiative created by International Trade Centre (ITC) & AltaRoma, and for its “Beat of Africa” showcase, Lisa Folawiyo (the new line from Jewel by Lisa), Mina Evans (by Mina Evans-Anfom), Duaba Serwa (by Nelly Agboagye), Christie Brown, Anita Quansah, Stella Jean & more showcased their Spring/Summer 2015 capsule collections.
The initiative, which aims to stimulate the production and promotion of ethical consumption to help reduce the levels of extreme poverty in disadvantaged communities of the Third World, was held in Rome, Italy on Tuesday 15th July 2014.
The event took place at 10:30AM in Rome, with Lisa Folawiyo as the Special Guest, Stella Jean showcasing a Special Project and Duaba Serwa and Mina Evans showcasing on the runway as well. It also had a special segment named “Room Service” where Anita Quansah, Christie Brown and other labels showcased their jewelry pieces.
Other personalities present included American actress Rosario Dawson, Zara Okpara (Jewel by Lisa), Omoyemi Akerele (Style House Files & Creative Head, Lagos Fashion & Design Week) and others.
View some photos from the event.
Preparations
Model Casting
Duaba Serwa, Zara Okpara & Mina Evans
Zara Okpara, Simone Cipriani (Creator, Beat of Africa) & Lisa Folawiyo (Creative Director, Jewel By Lisa)
Models in the Lisa Folawiyo SS15 collection
Lisa Folawiyo’s SS15 Collection steamed and ready
Duaba Serwa SS15 collection
Mina Evans’ SS15 collection
The SS15 showcases
Lisa Folawiyo
Here’s what Suzy Menkes of Vogue said about Lisa Folawiyo’s collection.
“Lisa Folawiyo from Nigeria was this year’s special guest, and she opened the show with a powerful mix of pattern, colour and texture: a grass-green foliage-patterned blouse, morphing into a turquoise and pink pinafore and pink plaid skirt. (Add a colourful clutch bag to this sophisticated fashion recipe.) I felt that these were clothes out of Africa – but for the world to wear.”
Lisa Folawiyo
Stella Jean
Mina Evans
Mina Evans
Duaba Serwa
Rosario Dawson (2nd from the right)
The “Room Service” Showcase
A Christie Brown piece
The Anita Quansah Showcase
Rosario & Anita
After the Show
Zara Okpara & Omoyemi Akerele
The Designers & ITC Ethical Fashion X AltaRoma Team
Looks like they had a great time! BN Style will work on getting more official photos so keep refreshing Bellanaija.com.
Photo Credit: Vogue.com | @lisafolawiyo (Instagram) | @jewelbylisa (Instagram) | @stylehousefiles (Instagram) | @christiebrowngh (Instagram) | @duabaserwa (Instagram) | @mina_evans (Instagram) | @marieclaireitalia (Instagram)
