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#BeatofAfrica – Lisa Folawiyo, Mina Evans, Duaba Serwa & Others showcase at ITC Ethical Fashion X AltaRoma 2014 in Rome

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Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140028

The Ethical Fashion project is an initiative created by International Trade Centre (ITC) & AltaRoma, and for its “Beat of Africa” showcase,  Lisa Folawiyo (the new line from Jewel by Lisa), Mina Evans (by Mina Evans-Anfom), Duaba Serwa (by Nelly Agboagye), Christie Brown, Anita Quansah, Stella Jean & more showcased their Spring/Summer 2015 capsule collections.

The initiative, which aims to stimulate the production and promotion of ethical consumption to help reduce the levels of extreme poverty in disadvantaged communities of the Third World, was held in Rome, Italy on Tuesday 15th July 2014.

The event took place at 10:30AM in Rome, with Lisa Folawiyo as the Special Guest, Stella Jean showcasing a Special Project and Duaba Serwa and Mina Evans showcasing on the runway as well. It also had a special segment named “Room Service” where Anita Quansah, Christie Brown and other labels showcased their jewelry pieces.

Other personalities present included American actress Rosario Dawson, Zara Okpara (Jewel by Lisa), Omoyemi Akerele (Style House Files & Creative Head, Lagos Fashion & Design Week) and others.

View some photos from the event.

Preparations
Jewel by Lisa SS15 at Alta Roma Show in Rome - Bellanaija - July2014001

Jewel by Lisa SS15 at Alta Roma Show in Rome - Bellanaija - July2014002

Model Casting

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014001

Duaba Serwa, Zara Okpara & Mina Evans

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014003 Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014007

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014004

Zara Okpara, Simone Cipriani (Creator, Beat of Africa) & Lisa Folawiyo (Creative Director, Jewel By Lisa)

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014008

Models in the Lisa Folawiyo SS15 collection

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014005

Lisa Folawiyo’s SS15 Collection steamed and ready

Duaba Serwa

Duaba Serwa SS15 collection

Mina Evans

Mina Evans’ SS15 collection

The SS15 showcases

Lisa Folawiyo

Here’s what Suzy Menkes of Vogue said about Lisa Folawiyo’s collection.

Lisa Folawiyo from Nigeria was this year’s special guest, and she opened the show with a powerful mix of pattern, colour and texture: a grass-green foliage-patterned blouse, morphing into a turquoise and pink pinafore and pink plaid skirt. (Add a colourful clutch bag to this sophisticated fashion recipe.) I felt that these were clothes out of Africa – but for the world to wear.”

Jewel by Lisa at Altaroma - bellanaija - July2014

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140010

Lisa Folawiyo

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014009 Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140011

Stella Jean

Stella Jean at Altaroma - Bellanaija - July2014001

Mina Evans

Mina Evans at Altaroma - Bellanaija - July2014

Mina Evans

Mina Evans

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140025

Duaba Serwa

Duaba Serwa at Altaroma - Bellanaija - July2014

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140026

Rosario Dawson (2nd from the right)

The “Room Service” Showcase

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140017

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140018

A Christie Brown piece

Anita Quansah at Altaroma - Bellanaija - July2014002

The Anita Quansah Showcase

Anita Quansah at Altaroma - Bellanaija - July2014003

Rosario & Anita

Anita Quansah at Altaroma - Bellanaija - July2014007

After the Show

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014002

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July2014006

Zara Okpara & Omoyemi Akerele

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140021

Jewel by Lisa, Duaba Serwa and Mina Evans at Altaroma Showcase - Bellanaija - July20140027

The Designers & ITC Ethical Fashion X AltaRoma Team

ITC Ethical Fashion and Altaroma 2014 - Bellanaija - July2014

Looks like they had a great time! BN Style will work on getting more official photos so keep refreshing Bellanaija.com.

Photo Credit: Vogue.com | @lisafolawiyo (Instagram) | @jewelbylisa (Instagram) | @stylehousefiles (Instagram) | @christiebrowngh (Instagram) | @duabaserwa (Instagram) | @mina_evans (Instagram) | @marieclaireitalia (Instagram)

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

9 Comments

  1. Gistyinka Blog

    July 16, 2014 at 4:27 pm

    Fashion mogul in African taking over that international scene.

  2. sum1special

    July 16, 2014 at 4:55 pm

    I love everything, extremely creative.

  3. @edDREAMZ

    July 16, 2014 at 7:35 pm

    a.k.a EDWIN CHINEDU AZUBUKO said…
    .
    Fashion is not my thing and i thank God for that every single day…..
    .
    .
    ***CURRENTLY IN JUPITER***

    • Emirates

      July 17, 2014 at 10:52 am

      lol. that cracked me up

  4. David Nwachukwu

    July 17, 2014 at 10:48 am

    Bella Naija you have it all completely wrong. This is not Jewel By Lisa SS15. It’s a new line from the brand called Lisa Folawiyo, she promoted it through Instagram and Style House Files. Please correct this. Asap.

    • Genet

      July 19, 2014 at 2:34 pm

      ^What he said.

  5. David Nwachukwu

    July 17, 2014 at 11:00 am

    Jennifer darling, please update the post.

  6. Genet

    July 19, 2014 at 2:32 pm

    Dear Bella Naija, this is a new label called Lisa Folawiyo, different from Jewel By Lisa and The J Label (and probably more expensive). Do try to correct and update the post.

    • David Nwachukwu

      July 19, 2014 at 2:36 pm

      Idk why this hasn’t been updated……

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