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Uber Makes its Debut in Lagos, Nigeria! Ice Prince is First Nigerian to Ride in Uber



Ice Prince

Lagos, “The Vegas of Africa” or “Africa’s Big Apple” is Africa’s commercial powerhouse; it’s also all about the flamboyant dressing, the unique mannerisms, the boisterous interaction among complete strangers who on meeting immediately feel bonded by their “Naija-ness”, the epic traffic jams, the steeped traditions and the spectacular sunsets.

There’s that intangible ‘something’ about Lagos that makes it a place where anything and everything is possible.

On Wednesday July 23, 2014,  Uber launched its smartphone technology in Lagos, making it the fourth city in Africa to embrace the innovative on-demand private driver application.

A progressive culture with a very tech-savvy population, Lagos is the largest city in Africa and it was only a matter of time that Uber brought its technology to the market, offering a safe and reliable choice in transportation.

Uber is a smartphone app that allows users to connect to licensed private drivers in the area at the touch of a button, using the phone’s GPS to detect both the users and drivers’ locations. This means the people of Lagos can get a safe, reliable ride anywhere — even if they don’t know the exact address.

Patrick Studener, Senior International Launcher at Uber said, “We’re really excited to be launching Uber in Lagos today. Technology is allowing us to completely re-think the future of our cities and the way people get around them. Uber is already evolving the way the world moves and is being embraced by millions of people across the globe.

Uber is part of a technology revolution that is transforming urban mobility which is creating the smart cities of the future. The people of Lagos now have a new way of getting around their city that is just a tap of an app away and is also stylish, safe and efficient.”

 Ice Prince

When it comes to cruising around the humming roads of Lagos, Ice Prince, one of the biggest & most influential hip hop artists in Nigeria, is no stranger to doing it comfortably and in style. That’s why this morning when he woke up to a new dawn in the way he could get around his beloved city, he decided to push the button & within minutes a classy, safe, secure Uber rolled up to take him to his next recording session on the Island, and with that he became the first person in Lagos & all of Nigeria to ride in an Uber!

 What is UberBlack?

UberBlack is one of many Uber products that connects riders with licensed drivers. Any person who needs a ride in Lagos has to download the free Uber app onto their smartphone to request a private-hire car at an affordable price, all in a matter of minutes.

Before getting into the car you are given, via the smartphone app, the driver’s photo, name, registration and at the end of the ride you get via email an overview of your ride including a GPS tracked overview of your exact trip. Uber partners with only the highest quality limousine professionals, and every car, driver, and trip is fully insured. All payments are done via the riders’ credit cards, making the experience even more seamless.

Uber is already present in over 140 cities in 40 countries. Lagos is the first city in Nigeria where Uber services have been launched. At the launch, celebrity and multiple award winning music star Ice Prince did a test drive of the Uber compliant car. He used the Uber application on  his mobile phone to flag in an Uber car, and he  was chauffer-driven in it around Lagos.

 To request a ride, users must download the free application for Android, iPhone, Blackberry 7, or sign up

Uber is now just a tap of an app away for the people of Lagos

What to expect when you request a ride:

Uber Black

  • Base Fare –  N 1,000
  • Minimum Fare – N 1,000
  • Fare per Km – N 250
  • Fare per Mile – N 402. 34

About Uber

Uber is a technology company that is providing services in over 140 cities across 40 different countries. For more information, please visit:

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  1. bruno

    August 25, 2014 at 1:36 pm

    How long will this one function then pack up. I give it 7 months.

    • John Omoge

      September 9, 2015 at 12:37 pm

      How is that prediction working for you?

  2. emeka ike

    August 25, 2014 at 1:58 pm

    Mtcheew wetn concern me???

  3. Ivy

    August 25, 2014 at 2:09 pm

    Is it not the same thing Easy Taxi does?

  4. Gistyinka Blog

    August 25, 2014 at 2:10 pm

    Nice Swag Ice Prince.

  5. Iris

    August 25, 2014 at 3:43 pm

    So where is the “Lagos of America”? Can Lagos just be Lagos please?

  6. Ephi

    August 25, 2014 at 3:45 pm

    The same Uber black cab drivers resisted in London to the point of court case?! Anyway sha, different dynamics at play.

  7. el patron

    August 25, 2014 at 4:29 pm

    Lmao! I agree with @bruno 3-6 month max..they never see

    • John Omoge

      September 9, 2015 at 12:38 pm

      Oga its one year already oh. This is why its only poeple who see possibilities that make it in life hahahaha

  8. Ade

    August 25, 2014 at 4:43 pm

    The barriers to entry in the Nigerian market is just too low…this is just massive competition for easy taxi = price war = lower fares for consumers. Consumers win

  9. baboushka

    August 25, 2014 at 10:07 pm

    Lagos commercial powerhouse of Africa? hahahaha I laugh in zulu what now will Joburg and dem call themselves lol Nigerians time to wake up and smell the coffee stop basking in lost glory. Giant of Africa only on paper nothing to show for it hahahaha at least I am realistic

  10. ijebu boy

    August 26, 2014 at 4:09 am

    hopefully it still works when next i come to naija… tired of borrowing cars and shitty taxis. i am rooting for this to work long term

  11. yeka

    February 4, 2015 at 6:27 pm

    It is wonderful people…drive in style and class. Joined a friend in it last week. Thumbs up, its a pretty good one, cheap too

  12. Constance Mcgee

    June 8, 2015 at 10:31 am

    Thank You for sharing the article. UBER-A great choice for transportation in the city of Lagos
    The UBER app helps people to contact a private licensed driver from his/her finger tips. Wow, It’s really a great application with a great service in transportation sector.

  13. Olu Jones

    January 7, 2016 at 6:24 pm

    Uber is coming up to 2years in nigeria and already creating young millionaires who are Uber partners.As a tech driven business that you can run from anywhere in the world.Cant wait for the Abuja launch.

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