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“Pieces of Her” – Orange Culture’s Androgynous S/S15 Lookbook + Campaign Images

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Orange Culture Pieces of Her Collection - Bellanaija - November 20140021

He brought a new dimension to African menswear at the 2014 GTBank Lagos Fashion & Design Week 2014, and now Adebayo Oke Lawal of Orange Culture has released a lookbook for his Spring/Summer 2015 collection – “Pieces of Her“.

The collection is clearly inspired by a the feminine aura that inspires a man in love, passion and emotion. See the sweet story behind the collection –

He sat there staring into her big brown eyes, he wasn’t just in love with her, he wanted to be a part of her world. She was part of who he was and vice versa, every piece of clothing he owned was a reflection of the things she loved. From the clothes she wore to the way she smelled, every time he dressed up it was in homage to HER. When he looked in the mirror, she stared right back at him, now that she is gone, he longs for H.E.R. Gone but not forgotten he carries H.E.R around everywhere he goes, she was him and he wanted to be H.E.R.“.

What a beautiful tale!

According to Adebayo, “Orange culture is not here to make you “comfortable” with the clothes we make, we are here to create clothes that tell interesting stories!”.

The pieces have images of women adorned in beads, crowns and beautiful hairstyles adding to the ode to H.E.R.

See the campaign images below;

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See the collection lookbook below;

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Photo Credit
Photography: Silvia Dee
Creative Direction & Styling: Ola Ebiti
Creative Assistance: Emily Midwood & Kachi Igbokwe
Makeup & Hair: Victoria Alice

To find out more on Orange Culture, visit www.orangeculture.com.

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

18 Comments

  1. bruno

    November 10, 2014 at 9:58 am

    A man carrying a “HUGE” purse is a major turn off for me. Nothing sexy about a dude holding a giant purse.

  2. victor

    November 10, 2014 at 10:01 am

    well done bayo i’m so proud of you…

  3. Bola

    November 10, 2014 at 10:16 am

    No straight man can wear any of these pieces.

    • tomisin

      November 10, 2014 at 11:15 am

      Exactly my thoughts …i was just thinking.is this collection for gay guys or transgender

    • bruno

      November 10, 2014 at 11:30 am

      @bola, because it is only gay men that have a good sense of style abi. You are bush. Kanye west and kid kudi can rock these clothes and they are straight and both have kids. Mumu. Many people like to open their mouth and say shit always.

    • BlueEyed

      November 10, 2014 at 7:03 pm

      Umm I’ll excuse your ignorance and kindly ask you to look up the meaning of “androgyny” in the dictionary. Many different men have been known to enjoy a feminine touch in their fashion sense dating as far back as the 70’s till now….this is no way defines their sexuality.

  4. Tosin

    November 10, 2014 at 10:24 am

    I really wanted to like this – it’s ORANGE CULTURE! it’s that beautiful Bayo dude – but I think someone turned down the resolution/sharpness on the photos. That sort of turned down the excitement for me with my untrained eye.
    Where’s that beautiful Bayo dude anyway?

  5. I_I

    November 10, 2014 at 11:40 am

    In short, a collection for Gay Men.

  6. lola

    November 10, 2014 at 12:45 pm

    guys runway cloths are not meant to be worn and if u read well u will understand he said inspired by women so hes not wanting you to wear it hes showing the influence of a woman on a man through clothings Nigerians clarify your thoughts and just dont talk anyhow you come off as ignorant which is killing our nation

  7. didi

    November 10, 2014 at 12:45 pm

    There is a line between fashion and madness, no man will want to be caught dressing like this in Nigeria. I love gay men also i just don’t think this collection is for them either. I love the Bayo dude buh mehn this isn’t it, i dont think Nigeria is ready for this with the 14 years sentencing. When making a collection think about the audience you are directing your collection to.

  8. Onyeka

    November 10, 2014 at 3:48 pm

    Reading is of the essence…….I know it’s hard when there are pictures involved, but it is imperative that we read and understand the perspective of the designer. With that said, I also think we need to realize that nigerian designers don’t only cater to the Nigerian audience. Orange Culture in addition to other brands are known worldwide and as such, serve multiple fashion communities. If it doesn’t suit your taste, find one that does and allow people express themselves as they see fit.

    • MyDamnComment

      November 13, 2014 at 10:09 pm

      God bless you Biko. People should now bury their creativity just because it looks off/weird to you?

  9. rita

    November 10, 2014 at 4:49 pm

    The line is good on a high fashion base but for ready to wear idk how a guy can wear see through cape chiffon as a shirt. but overall i love the print and cutting! good job bayo.

  10. 37clues

    November 10, 2014 at 10:10 pm

    I like the collection. I wouldn’t just wear them as portrayed here. That’s the designer’s perspective, not mine. I see great stuff here! Here’s how to app a collection like this. Take each look, remove something (a piece) and then add staples like a T shirt, black pants, or jeans to what you have left. Remember that shirt patoranking wore in his vid with tiwa…Doesn’t that look feminine. What about iyanya’s leather dress T-shirt? Fashion has no gender!

  11. ak

    November 13, 2014 at 4:36 pm

    I love most of the shorts…

    But a lot of the tops are a NO-GO for me

    Pls where can we buy them?

    Pls Mr Bayo update your “Shop” section on your website

  12. memkoh

    November 15, 2014 at 8:44 pm

    As a personal shopper and stylist, I have to agree with @37clues. He/she basically took the words out of my mouth so here:
    For the sheer pieces, slip on a white tee underneath.
    For the outfits with shorts, switch it up to black/khaki pants.
    For the jackets/cover-ups, those can easily be dressed up with a nice button-down shirt.
    I can go on and on but guys, what you see on runways (like the collection above) is Fashion and it will be extremely terrible if you took it as it is, without adding your personal element of Style to it.
    Lastly, for those of you claiming that this collection is not for men or not for Nigerians or not for Africa, if a high-end designer from “overseas” releases this same collection, you will do everything in your power to get it and hashtag Tom Ford endlessly.
    Why don’t we ever support our own?

  13. Tosin

    November 18, 2014 at 1:22 am

    I came back. I love!

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