It’s great news for 27-year-old South African designer Laduma Ngxokolo of the Maxhosa By Laduma fashion label. He has been announced as the winner of the Vogue Talents “Scouting for Africa” competition launched by Vogue Talents. (Read more on the competition and the 11 finalists here).
Laduma took the winning title from a list of 11 finalists which included Nigerian designers Adebayo Oke-Lawal of Orange Culture and Olajumoke Ademilua of O’Milua.
He will go on to present his creations at the international showcase of Palazzo Morando in Milan in September 2015, and at the Africa International Fashion Week in December 2015 in Lagos.
Describing his key aesthetics, Laduma told Vogue.it: “All my icons are South African: Credo Mutwa, Nelson Mandela and Steve Biko. The patterns and motifs of MaXhosa by Laduma are specifically inspired by traditional Xhosa beadwork. After the Zulus, the Xhosa are the biggest cultural group in South Africa, and my brand interprets traditional Xhosa aesthetics in a modern context to capture the future African spirit“.
He also expressed his joy at winning the competition. He stated “I feel extremely honoured to have been chosen as the winner who will be an ambassador for African fashion. I also feel privileged and proud to be South African and to be utilising the resources and inspiration we possess to create a unique voice that can be understood and appreciated across many of the countries I have visited. Thanks to Vogue Talents and International Business Consortium Nigeria for joining forces to boost emerging African designers. I look forward to showcasing my work in Milan and at the Africa International Fashion Week“.
Read more on Laduma Ngxokolo’s background and more on Vogue Talents “Scouting for Africa” on Vogue.it.
Congrats to Laduma.
Photo Credit: Getty Images/Frazer Harrison