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Sound Sultan Says Nigeria’s Music Industry is “Raking in Billions Every Year”

NAN

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Sound Sultan 1

One of the nation’s renowned pop artists, Sound Sultan, on Friday disclosed that there is lots of money to be made from the Nigerian entertainment industry.

The multi-talented artiste hinted that the financial potential of the industry were non-quantifiable, finance wise.

“I’m very happy that this industry has gradually taken its rightful position. It is quite remarkable that the sector is such a bankable industry. I’m sure in the music industry we are raking in billions every year, which is not a joke.The music industry I knew way back was struggling. It was not even considered in the scheme of things.We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively– the foreign content was 80 per cent, and we were 20 percent. Now, even parents are advising their kids to go into music. They now understand that music is a business. It is a multi-billion dollar business that you can’t even joke with,’’ he said.

The News Agency of Nigeria (NAN) was established by the Federal Government of Nigeria in May 1976 to gather and distribute news on Nigeria and cover events of interest to Nigeria at the international level for the benefit of the Nigerian Media and the Public.

3 Comments

  1. prince

    November 30, 2015 at 11:18 am

    True talk bro. parents now telling their kids to do music. Who born you say na music you wan do 15 to 20 years ago.

  2. zeal

    November 30, 2015 at 3:27 pm

    yeah and as you have said na, some children will not allow us hear word again as they will flood the radio and tv stations with noise and senseless music videos

  3. hezekina pollutina

    November 30, 2015 at 5:07 pm

    Thats why most of the music is commercial and lacking complexity. Older Naija music had more heart, soul and was more original. I appreciate that a lot. That stuff will transcend time. But on the good side, this big music industry is taking people off the streets, people who may have been lacking economic options, so I do appreciate that as well. I hope with the maturity of the Naija music industry, will also come back some musical complexity, originality and heart & soul. Once these people get past survival mode, I hope they can also get more reflective, that would be great! Or they may just end up like Black American commercial music scene, where Bling is never enough, and yeah its just decadent and meaningless.

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