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Abuja’s 41 Luxe is coming to Lagos! See the Eden Editorial Campaign starring top models Emmanuella and Nikki!

Richard Akuson

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Abuja-based multi-brand fashion store 41 Luxe announces the launch of their Lagos retail space with a pre-launch editorial campaign aims to “celebrate the female form in context of her environment. Functionality of time, space and location and their connection with fashion are explored” according to the brand’s press statement.

The campaign stars top Lagos models Chika Emmanuella and Nikki Anyasi and was photographed by Big H Studios. Look through the images and little notes written by the brand for better understanding of the campaign objectives.

The Old And The New

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Sitting ambivalently on a canoe in the backdrop of 21st century architecture, she represents the woman who blends perfectly, old pieces with current trend to produce her unique expression.

The Orient

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Fierce, bold and fearless. An uncompromising style modernist. She brings her modern flare to any environment, urban or rural.

Belle of the Ball

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Flamboyant, opulent and unapologetic. Belle is that girl that dresses to the nines for every occasion. Belle is reminiscent of a peacock, she is a natural and a head turner, and you cannot miss her.

The Traveler

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Timeless, elegant, chic, confident. She is the ‘look to girl’ who is at home in the South of France or our very own Lekki. She is definitive of the 21st Century woman.

The Languid

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Organic, passionate, endearing, earthy, and colourful. She infuses everything she does with her signature style. She is particular about her fabrics, where they come from and the environment.

Credits

Photographer: Big H Studios @bighstudios Assisted By : Nonso Okoye @nonso_okoye
Models: Nikki Anyansi & Chika Emmanuella @nikkiandtees @chika7star
Make Up: D’Arstiste by Dodos @iamdodos
Hair: Nene Ndukwu @cc_nene
Videographer: Daniel Anyiam @danielanyiamfilms
Art Direction: The Style Concierge @thestyle_concierge
Clothing: 41 Luxe @41.luxe_abuja @41.luxe_lagos
Location: BICS Garden, Lekki Phase 1

Richard Akuson is founder at The PR Boy a boutique media and press relations agency for fashion, beauty and lifestyle brands with a specialty in raising the overall awareness of a brand, product or image of a company or person. Richard is also a weekly columnist at Bellanaija.com ('On The Catwalk' and 'Collection Conversations'), he's also a party host at The Front Row and a vlogger at Get Pink with Richard .Want to reach out? Follow @richardakuson on Instagram and @richardakuson on Twitter or send an email to [email protected]

5 Comments

  1. Ides of March

    March 16, 2016 at 8:34 pm

    Sadly, the debris in the last shot ruined it.

    • YAWN

      March 17, 2016 at 7:04 am

      I thought the debris was perfect for the shot because it made the picture look natural and unpretentious. It would seem rather staged if she was in that discolored water with no debris in sight lmao

    • shakitibobo

      March 17, 2016 at 6:55 pm

      Talk about not paying attention to details. Polluted water and sh*t lol.

  2. Baby gurl

    March 16, 2016 at 10:03 pm

    Chika Emmanuella’s hair gives me life aargh! She’s grown so much in her career since the last time I saw her when she won that modelling competition! Good for 41Luxe will def pop in sometime when I’m around!

  3. Hauwa Dauda

    March 26, 2016 at 11:53 am

    I see Tata wants to enter lagos ehn?

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