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Veteran Footballer Pele Sues Samsung $30million for using his Lookalike in their Ad

BellaNaija.com

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HAVANA, CUBA - JUNE 01:  Pele answers questions during a press conference for the New York Cosmos versus Cuba match on June 1, 2015 in Havana, Cuba.  (Photo by Elsa/New York Cosmos/Getty Images)

HAVANA, CUBA – JUNE 01: Pele answers questions during a press conference for the New York Cosmos versus Cuba match on June 1, 2015 in Havana, Cuba. (Photo by Elsa/New York Cosmos/Getty Images)

75-year old Pele, who now makes his money from endorsements, has taken tech giant Samsung to court for using his lookalike in an ad campaign.

The legendary footballer (real name Edson Arantes do Nascimento) and Samsung had been in talks since 2013 about an ad campaign, but according to a lawsuit filed by Pele’s lawyers this month, Samsung backed out at the last minute.

The lawsuit stated that Samsung then went ahead to publish an ad in the New York times in October with the picture of “a smiling man who very closely resembles Pele”. The man’s face was next to a television screen displaying a footballer making a scissors kick, one that the filing said was “perfected and famously used by” himself.Samsung ad

Pele’s lawyer Fred Sperling told CNNMoney in an email that “The goal is to obtain fair compensation for the unauthorized use of Pele’s identity and to prevent future unauthorized uses” .

6 Comments

  1. keke driver

    March 31, 2016 at 10:02 am

    Any length to attract attention ,Imagine!!!

  2. Chisom M.

    March 31, 2016 at 12:37 pm

    Are you kidding me?!!!!!! Huh?!!!!! Is that part of his rights? Like seriously? Another man’s face? Samsung was just be economically smart. And if i was that other dude, seriously i would sue Pele for double that charge!!! How does he even dare?!!!! I’m in shock here mehn!! Or someone pls educate me…. And it’s not also like the shot pic is a Pele copyright…..

  3. Jessica

    March 31, 2016 at 6:35 pm

    Go and rest old man, you do not have a case.

  4. Niyoola

    March 31, 2016 at 7:00 pm

    Are these people mad? ACtually, Pele and his whole team are mad.

    The man doesn’t look like Pele. In your old age, these are the battles you want to be fighting?

  5. molarah

    March 31, 2016 at 7:24 pm

    This is an interesting one. Will like to see how the legal battle pans out.

  6. Ebony

    April 1, 2016 at 12:13 pm

    I think Kim Kardashian sued Old Navy or so a while back for same reason

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