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World Oral Health Day: Unilever Targets One Million Children

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As this year’s World Oral Health Day (WOHD) takes center stage at Teslim Balogun Stadium on March 18th, Unilever Nigeria plc has intensified commitment towards ensuring a cavity free Nigeria by targeting one million children in this year’s oral health campaign.

Pepsodent in partnership with the Nigerian Dental Association (NDA) is taking the bold step to promoting the culture of brushing day and night in the country which is a global best practice to healthy oral-care.

Speaking with the media during a press briefing to kick off this year’s World Oral Health Day, the Vice President, Brand Building, Unilever Nigeria plc, Robbert-de Vreede said Unilever is committed to doing business in a sustainable way and that is why they have partnered with Nigerian Dental Association, Federal Ministry of Health and other stakeholders towards getting better awareness for oral health. He said “90% of the world’s population suffers from oral diseases. When kids are affected by such diseases they may not be able to bear the pain and as such affect them in school or cause them to drop out of school for a period of time”.

Delivering his speech at the event, the President, Nigerian Dental Association, Dr Bode Ijarogbe detailed that World Oral Health day celebration is aimed at increasing awareness for oral health as well as the impact of oral diseases on general health, well-being and national economies.

This success was possible with efforts from various stakeholders including our major partner and sponsor Unilever Nig. Plc.

Dr. Bode Ijarogbe also stated “The theme for this year’s celebrations “Brush Day and Night… Healthy mouth. Healthy body” reflects the major contributions oral health makes to our lives and focuses on us as Nigerians with a view to changing our attitudes with respect to our oral health needs. This year’s theme particularly reminds us that the mouth is an integral part of the body as such systemic problems will not only manifest in the mouth but that poor oral health can also predispose to systemic problems’’.

He concluded that this year World Oral Health Day celebration activities includes, Brush Day & Night Campaign, health awareness walk from LUTH, Idi-Araba to Jibowu bus stop, Lagos, dental outreaches with minor interventions to rural communities.

In her remarks, Category Manager, Oral Care, Unilever Nigeria, Bunmi Adeniba said that Unilever is committed to improving the oral health of ten million children in the country by 2020 through Pepsodent Brush Day & Night schools programme, adding that Unilever is targeting one million children in 2016. She said “We are driving positive behavioural change and promoting the culture of brushing twice daily – day and night- which is a global best practice to healthy (oral-care) living.”

L - R: Outgoing Registrar, Dental Therapists Registration Board of Nigeria, Mrs Aramide Keshinro; Category Manager, Oral Care, Unilever Nigeria PLC, Bunmi Adeniba; Vice President, Brand Building, Unilever Nigeria Plc, Robbert-de Vreede; President, Nigerian Dental Association Of Nigeria, Dr Bode Ijarogbe; during Pepsodent World Oral Health Day Media Briefing in Partnership with Nigerian Dental Association at the Protea Hotel, Ikeja on Thursday

L – R: Outgoing Registrar, Dental Therapists Registration Board of Nigeria, Mrs Aramide Keshinro; Category Manager, Oral Care, Unilever Nigeria PLC, Bunmi Adeniba; Vice President, Brand Building, Unilever Nigeria Plc, Robbert-de Vreede; President, Nigerian Dental Association Of Nigeria, Dr Bode Ijarogbe; during Pepsodent World Oral Health Day Media Briefing in Partnership with Nigerian Dental Association at the Protea Hotel, Ikeja on Thursday

“Pepsodent Triple Protection toothpaste  is one big breakthrough formulation that guarantees protection against cavities, stains and bad breath and these are the most prevalent oral care needs in many homes” she concluded.

See more photos from the event below

L-R: Vice President, Brand Building Unilever Nigeria Plc, Robbert-de Vreede; Outgoing Registrar, Dental Therapists Registration Board of Nigeria, Mrs Aramide Keshinro; President, Nigerian Dental Association Of Nigeria, Dr Bode Ijarogbe; Director, Corporate Affairs Unilever Nigeria Plc, Mrs Soromidayo George;

Outgoing Registrar, Dental Therapists Registration Board of Nigeria, Aramide Keshinro; Vice President, Brand Building Unilever Nigeria Plc, Robbert-de Vreede; President, Nigerian Dental Association Of Nigeria, Dr Bode Ijarogbe; Director, Corporate Affairs Unilever Nigeria Plc, Soromidayo George; during Pepsodent World Oral Health Day Media Briefing in Partnership with Nigerian Dental Association at the Protea Hotel, Ikeja recently.

Pepsodent 2

L – R: Brand Mangaer Pepsodent, Unilever Nigeria plc, George Umoh, Category Manager, Oral Care, Unilever Nigeria PLC, Bunmi Adeniba; President, Nigerian Dental Association Dr Bode Ijarogbe; Vice President, Brand Building, Unilever Nigeria Plc, Robbert-de Vreede; taking the Smile Pledge with the pupils of MaryLand Covenant Private School during the Pepsodent World Oral Health Day Media Briefing in Partnership with Nigerian Dental Association on Thursday.

 

Pepsodent 3

Brand Manager, Pepsodent, George Umoh; Category Manager, Oral Care, Unilever Nigeria PLC, Bunmi Adeniba; President, Nigerian Dental Association of Nigeria, Dr Bode Ijarogbe; Vice President, Brand Building, Unilever Nigeria Plc, Robbert-de Vreede; during Pepsodent World Oral Health Day Media Briefing in Partnership with Nigerian Dental Association at the Protea Hotel, Ikeja recently.

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2 Comments

  1. Tosin

    March 10, 2016 at 5:04 pm

    abeg where can i get pako? you know pako nah, i need because all this oral health stuff don dey confuse my teet.

  2. monday goodluck kaananwi

    March 21, 2016 at 7:55 pm

    Iam very excited about vision of this year considering one million children.this is becouse so many children are suffering from this disease of modern civilization call dental caries.Therefore, the dentists, therepists,dental technicians,dental nurses should put more efforts to carry this message to their various homes. we took this campaign to about two communities in IMO STATE ,NIGERIA where children from different schools participated,asked wise questions and also answered questions in an awesome manner.BRUSH AFTER BREAKFAST AND AGAIN AFTER DINNER AT NIGHT .TWO GOOD TIMES A DAY,SPEND AS LITTLE AS 5-8 MINS TO BRUSH WELL will help to promote dental health . Any organisation that will sponsor next year oral health day should beef up to extent the campaign to rural areas.Thanks.

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