Cowbell Milk #OurMilk, an instant filled milk powder was launched in April 1993 to compete in the powdered milk category of the Nigerian market. The brand pioneered the single serve segment of the market with the launch of Cowbell Milk 39g in sachet at N5 retail price point then to meet the subsistence lifestyle of an average Nigerian.
We believe that quality nutrition is the basic right of every Nigerian. This belief drives the way we think, act and interact with our consumers and customers. For over 20 years, Cowbell has nourished the dreams of the Nigerian child.
Today, Cowbell Milk has been relaunched in a new attractive packaging and creamier formulation that dissolves easily in both cold and hot water. The brand, Cowbell Milk has evolved over the years and it is uniquely fortified with VitaRich plus Vitamin B9, our customized blend of vitamins and minerals – nourishes the body and helps in brain development. It is available in different affordable pack formats and pocket friendly prices – 14g, 400g Tin & Sachet, 900g Tin & Sachet and 2.5kg Sachet.
Promasidor Nigeria Limited, a company known for innovation and quality food products, is the manufacturer of Cowbell Milk. Today, Cowbell is sold in the majority of countries across the African continent.