This year marks 10 years of Dove‘s “Real Beauty” campaign which aims to celebrate women of all shapes, sizes and races.
Dove has partnered with Shonda Rhimes to launch Real Beauty Productions; it will be a collaborative digital studio that puts storytelling directly into the hands of real women.
“As a writer and storyteller, I really work hard to put women on the screens who are realistic, I’ve never been interested in telling stories where all the women thought the same way. And Dove has been doing the same thing in a lot of ways. They’re interested in not just showing women with different looks, but also letting them have a voice. To me, the idea of bringing women of all colours into the conversation about beauty is very important,” Shonda tells ESSENCE.
Here’s how it works:
Starting today (March 30), women are encouraged to visit doverealbeauty.com and explain what shapes their idea of real beauty. The beauty brand will then select a few of those stories and bring them to life on film. With the help of Rhimes, each short film will feel personal and, best of all, completely unscripted. Just real women sharing ideas of beauty, in their own voice.
Photo Credit: GettyImages| Amanda Edwards