Finally we get to see what Gucci was up to when they shared series of teaser videos on Instagram back in January when the question “What does it mean to have soul?” was asked to the cast of models.
Gucci’s pre-fall 2017 campaign has been released. Photographed by Glen Luchford, the campaign is notably fronted entirely by black models dancing and dressed to match the soul theme.
Set in the rich and colorful dancehalls of the Mildmay Club in London, the #GucciPreFall17 campaign. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l.
Photo Credit: Gucci