Gucci’s Pre-Fall Campaign “Soul Scene” is a Celebration of Diversity

Finally we get to see what Gucci was up to when they shared series of teaser videos on Instagram back in January when the question “What does it mean to have soul?” was asked to the cast of models.

A post shared by Gucci (@gucci) on Jan 26, 2017 at 2:58am PST

A post shared by Gucci (@gucci) on Jan 26, 2017 at 9:00am PST

Gucci’s pre-fall 2017 campaign has been released. Photographed by Glen Luchford, the campaign is notably fronted entirely by black models dancing and dressed to match the soul theme.

Set in the rich and colorful dancehalls of the Mildmay Club in London, the #GucciPreFall17 campaign. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l.

A post shared by Gucci (@gucci) on Apr 13, 2017 at 5:36am PDT

Photo Credit: Gucci