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Gucci’s Pre-Fall Campaign “Soul Scene” is a Celebration of Diversity

BellaNaija Style

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Finally we get to see what Gucci was up to when they shared series of teaser videos on Instagram back in January when the question “What does it mean to have soul?” was asked to the cast of models.

A post shared by Gucci (@gucci) on

A post shared by Gucci (@gucci) on


Gucci’s pre-fall 2017 campaign has been released. Photographed by Glen Luchford, the campaign is notably fronted entirely by black models dancing and dressed to match the soul theme.

Photo Credit: Gucci

3 Comments

  1. Honestina

    April 14, 2017 at 9:28 am

    #Gucci2017CampaignSoBlack.
    If it were to be the opposite, naa backlash plenty.

    • Rose

      April 14, 2017 at 10:56 am

      Honestina, are you for real? Instead of celebrating that a global brand such as Gucci is taking a step away from the ‘standard white beauty’ you are criticising?! If it were the ‘opposite’ then it would just be business as usual! How many brands use ONE black model for their campaigns let alone a whole team of black models? Answers on a postcard please.

    • Honestina

      April 14, 2017 at 11:56 am

      My answer is on an Easter card not postcard.
      My issue is simple, why do we believe featuring an all black models in a campaign is embracing diversity but when all whites are used, we cry foul?? I hope in future should Gucci decide to go all white, we won’t forget this particular moment and cry racism. Remember we’re in an era of equality.

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