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Sahara Group Head Tonye Cole Reveals how Going Bankrupt Made him a Better Entrepreneur on Forbes Africa TV’s “My Worst Day with Peace Hyde”



The penultimate episode of the first season of the Forbes Africa hit TV show My Worst Day with Peace Hyde profiles the story of one of the largest indigenous oil companies in Nigeria, Sahara Group.

In the hot seat, is co-founder and group Executive Director Tonye Cole who gives a harrowing account of bankruptcy and unprecedented challenges against a backdrop of a military-run Nigeria.



  1. yaa

    April 9, 2017 at 11:25 pm

    impressive, ive always seen mr cole around but I assumed he was one of those silverspoon kids from a wealthy background. Happy to be proven wrong. very inspirational story

    • Reuse

      April 10, 2017 at 10:06 am

      He’s a silverspoon kid.

  2. mosdef

    April 9, 2017 at 11:27 pm

    The chaos of doing business in Nigeria is always shocking. how can one government just cancel contracts that have been legally awarded to a business for no apparent reason and we wonder why our economy is facing challenges. some things will never change.

  3. Ruby

    April 9, 2017 at 11:29 pm

    Im sorry but isnt there some sort of law that protects businesses from this? I mean if i invest all my money into a venture that be easily scraped and leave me bankrupt i would be very livid. amazing story and great questions Peace.

  4. Akos

    April 9, 2017 at 11:32 pm

    As a nation we have had some of the bloodiest regimes and so many lives have been lost over the year for the sake of power and wealth. One would hope history would have taught us a lesson on shared ownership for the country but here we are still repeating the same mistakes and this time the weapons of our downfall is no longer guns but state corruption!

  5. Tata

    April 9, 2017 at 11:35 pm

    That is what I call real dedication. They actually locked the man up in his office u Tim they got an answer. Never give up on your dreams no matter what! Thanks Tonye Cole and thanks Forbes Africa

  6. Pluto

    April 9, 2017 at 11:38 pm

    Peace hyde I love the show and the interviews, just a suggestion though, could you ask your guests how much start up capital they had in the early days? It will be good to know what the requirements for some of these business are . Otherwise great job.

    • Anon

      April 10, 2017 at 10:10 am

      Here is where you won’t get honest answers. Most of our oil billionaires were Obj or Ibb babies.

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