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Abiola A. Olusola releases Debut Collection titled ‘Emi’

BellaNaija Style

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Abiola A. Olusola is a contemporary women’s wear brand founded in 2017 on the philosophy that dressing should be effortless and chic.

The Creative Director and Owner of the eponymous brand, Abiola Adeniran-Olusola, speaks on her journey:

I knew I wanted to be a fashion designer since I was 13 so after graduating from University of Lagos, I worked for an online retail company here in Lagos, while there I went for a Summer fashion design and draping course in Dubai by London College of Fashion. Afterwards, I decided to go to Paris to study fashion design at Istituto Marangoni for 3 years. While at Istituto Marangoni, I interned at Givenchy, Lanvin and a few other notable brands. My graduate collection was selected to be shown at Pitti Uomo in Florence, at Istituto Marangoni’s graduate show in Paris, at the Dominican Republic fashion week and at Who is Next Paris. It was also featured on Vogue Italia.

On her Debut Collection

After a few years in Paris I decided to move to Nigeria to start my own brand, “Emi” (which means ‘me’ in Yoruba) is the first official collection of my brand. Emi is an Autumn Winter collection inspired by contemporary African women like myself. It is an introspective collection that came together by putting my culture, experiences, travels, feelings, moods into forms shapes, colours and eventually garments. It is a statement about how individuals are a collective of various experiences and ultimately a part of something.

This collection was made in Nigeria. I printed fabrics with adire makers in Abeokuta, used aso-oke found in Lagos and worked with a local knitwear brand, Bloke NG. I was also inspired by the modern African woman who is constantly on the move hence she needs clothes that allow her to function and look chic at the same time.

 

Credits
Brand: Abiola Adeniran-Olusola | @abiolaaolusola
Photography: Enyeasi Kadara | @enyeasi.k
Location: AAF Lagos | @aaf_lagos
Makeup: Precious Minimah | @preciousbeautie
Models: Daberechi @daberechi_ of  @fewmodels and Faith Johnson @faith__johnson of @fowlermodels
Knitwear: Bloke Nigeria | @bloke_ng

16 Comments

  1. Bose

    May 18, 2017 at 6:58 pm

    Gorgeous clothes!

  2. Kay

    May 18, 2017 at 7:22 pm

    Love. How to order? An e-mail address or phone number would be helpful. Thanks.

  3. christian sister

    May 19, 2017 at 12:22 am

    Love it! Gives off some fashpa vibe tho,

  4. Vee

    May 19, 2017 at 3:01 am

    Autumn/Winter collection. In Nigeria? Makes sense. Loving the pieces though. 😀

  5. Funto

    May 19, 2017 at 3:36 pm

    I love every single piece, she’s such a great designer with so much talent. I can’t wait to see more from her. Also need the details to order. This is just the beginning for this great talent.

  6. Bukola

    May 19, 2017 at 3:42 pm

    This brand is everything and more! Absolutely gorgeous!

  7. Kris

    May 19, 2017 at 3:42 pm

    That Peach dress is needed! The entire collection is on point. Well done

  8. Bee

    May 19, 2017 at 3:43 pm

    Effortlessly chic! I definitely know what my next purchase is ?

  9. Eniola

    May 19, 2017 at 5:09 pm

    Beautiful collection! Very Unique and i love the choice of fabrics! Sourced and Made in Nigeria., Amazing! Def going to need to get me some pieces off the collection., kudos!

  10. Precious

    May 19, 2017 at 5:37 pm

    Wow!!! This is simple, sophisticated and elegant!! Very true to Biola! Love every single piece. I can5 wait to get my hands on the collection. Super proud of you!!!!! ???

  11. Ina

    May 19, 2017 at 5:48 pm

    Stunningly esoteric! It totally has this je ne sais quoi vibe that I love

  12. Joseph

    May 19, 2017 at 5:53 pm

    I just love the process that went into creating your collection. “…came together by putting my culture, experiences, travels, feelings, moods into forms shapes, colours and eventually garments.” Collection with a story.

  13. Ademola

    May 19, 2017 at 11:17 pm

    Sky is surely gonna be your stepping stone. Great stuff dear?

  14. Temitayo Olarewaju Adesina

    May 20, 2017 at 1:29 am

    Babe more grease to your elbow.I am so certain you are heading for d stars.Hugz nd Kisses frm Big.Sis

  15. Tobi

    May 20, 2017 at 1:15 pm

    I am in loveeeee… collection for daysssss. Everything on here gives me life. Definitely placing some orders. ??

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