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Grey Velvet introduces FCO Denim by Frankie & Co



Grey Velvet, Nigeria’s leading fashion retail chain, launches its newest addition to the family, FCO Denim, by the in-house label, Frankie & Co. The first of its kind (locally produced, with all the materials locally sourced), fashionable jeans made for all body types and sizes at great prices.

Starting with the “Basic” range, stylistas can shop their favourite styles – Bootcut, Skinny, Cropped and Boyfriend.

According to the brand;

Jeans are an integral part of our lives as the one pair of bottoms that you can depend on. They are fully functional as that staple piece (with different options of style and fit) that can be dressed up or down to create multiple looks for any occasion, for any woman.

Sadly, to buy a good pair, we have to wait until we go abroad or have someone buy them for us. The issues with this usually being that the fit is wrong or takes ages to find, the sizes are limited and the average cost for a good pair ranges from $80 – $200 (N29,600 – N74,000) or even more for a great “designer” pair.

With the introduction of the FCO Denim line, the options for style, fit and wash are right here now, we have sizes 26 – 46 (UK 6 – 20), the prices are great and you just need to walk into any Grey Velvet, fit and walk away with a fab pair or more!

FCO Denim FCO Denim FCO Denim FCO Denim

Photography: Ayomide Wey | @mide_wey
Styling, Creative Direction, Makeup: The Style Concierge | @thestyle_concierge
Models: Funmi St Matthew Daniel | @ms_fumz), Ozinna Anumudu | @ozinna, Eki Ogunbor | @ekiogunbor , Lilian Igwetu | @lilyann.o


  1. Dash

    July 25, 2017 at 11:08 am

    “To buy a great pair you have to go abroad…..yen yen yen” they have their target market already and these will be definitely over priced.

    • MadamYe...

      July 25, 2017 at 11:29 am

      And to add to that, these aren’t the best quality of denim. I hope the price reflects the obvious quality.

  2. ....

    July 25, 2017 at 12:33 pm

    $200 for jeans? is alright

  3. Sakura

    July 25, 2017 at 12:36 pm

    Who is in charge of your market survey?
    ‘To get a great pair of jeans you have to go abroad’, really?
    Then you quote the average price of foreign designer jeans both in dollars and naira but when it comes to FCO there’s no information. Why?
    And what’s all this self ascribed accolades?
    “Nigeria’s leading fashion retail chain,”
    “The first of its kind (locally produced, with all the materials locally sourced), fashionable jeans…….”
    It kinda sounds like the usual hype no substance to me.

  4. Jess

    July 25, 2017 at 9:35 pm

    With N1500 I will get a nice pair of jeans from Balogun. Next please

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