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BBC Launches Pidgin Service as part of biggest expansion since 1940

BellaNaija.com

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BBC Launches Pidgin Service as part of biggest expansion since 1940The British Broadcasting Corporation on Monday launched BBC Pidgin, the first African digital service as part of the biggest expansion of the World Service since the 1940s.

The new digital service is aimed at younger and female audiences with social media playing a key role and will also feature BBC Minute, broadcasting six times a day, with a round up of the world in 60 seconds.

It will provide news, current affairs and analysis of Nigeria, West and Central Africa as well as international news from the BBC’s global network of correspondents and an extensive coverage of culture, entertainment, entrepreneurship, science & technology, health and sport including the English Premier League. The new service will also provide the BBC’s global audience with a better understanding of the region, Premium Times reports

The World Service Director Francesca Unsworth said, “For more than eighty years the BBC World Service has brought trusted news to millions across the globe. I’m delighted that millions of people in Nigeria and beyond, will be able to access the BBC in such a popular language as Pidgin.”

Bilkisu Labaran, the Editorial Lead, said, “We are so proud to be launching the BBC’s first digital service in Africa. Pidgin is the language spoken among so many people across West and Central Africa and for the first time, we will be connecting with the next generation of speakers. Pidgin is the common thread in the region, the language of unity spoken by people from all walks of life, and we are excited at the prospect of providing this service.”

Pidgin is spoken by 75 million people in Nigeria alone, with additional speakers in Cameroon, Ghana, and Equatorial Guinea. It is primarily an oral language, without a standard agreed written form. With the introduction of the new service, the BBC said it hopes to contribute to the development of the language.

7 Comments

  1. Dee

    August 21, 2017 at 8:16 am

    Good!!!

  2. zzzzzzzzzzz

    August 21, 2017 at 8:16 am

    Very Funny

  3. Grace

    August 21, 2017 at 9:19 am

    This is a clear case of selling yourself to the world. We spoke our pidgin, sang it in our songs, christened the queen ‘mama charlie’and now the world has taken notice.

    I wish we were the ones to have developed it though but hey we will work together with the BBC.
    I hope one day Aba become like Italy, Anambra becomes a home of industrialists, the North has major dairy activities and so on.

    I hope Nigeria can just look inwards in everything, develop her resources for her people alone first and then the world will be forced to take notice not all this celebrating that the president of America shook hands with our president.

    • Mr.A

      August 21, 2017 at 9:58 am

      Grace, We will see this happen in our lifetime. We will see it, with more people like you. Love your comment!

    • shaday

      August 21, 2017 at 11:54 am

      You are such a positive person. I’m rubbing off this positivity this morning.

  4. Las

    August 21, 2017 at 10:42 am

    E go be.

  5. Peter

    August 21, 2017 at 1:50 pm

    BBC una don try joooooo… thumb up for una ohhhhhh anybody for una working place way suggested dis matter nah genius, as in him own nah follow come. #unadohhhhhh

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