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#BellaNaijaMCM Runcie Chidebe is Raising Awareness for Breast & Cervical Cancer through Project PINK BLUE



While serving Nigeria in 2013, our #BellaNaijaMCM Runcie Chidebe embarked on a Community Development Service to provide free breast and cervical cancer screening and counseling to indigent women in the Kabusa, Kuje, and Kubwa areas of the FCT.

He realised that deaths from breast and cervical cancer were mainly due to late detection and went on to found Project PINK BLUE (PPB), a nonprofit engaged in cancer awareness, free cancer screenings, support to people battling with cancer, patient navigation, advocacy, fundraising for cancer patients, cancer research and psychological support.

PPB is focused on taking their campaigns to “hard-to-reach communities, touch the rural areas, slide the hinterlands and connect the urban with cancer patients; while revolutionizing Nigeria’s health sector.”

About one thousand women have directly benefited from PBB’s free cancer screening while more than a million have been reached through its campaigns.

Runcie has received the Nelson Mandela-Graca Machel Innovation Award, Global Shapers Abuja I am Bold Award, Green October Humanitarian Award, and he is a Tony Elumelu Entrepreneur.

He was also honoured as a Young Cancer Leader Awardee at the World Cancer Leaders’ Summit in Istanbul, Turkey.

He is also a 2016 LEAP Africa Social Innovation Programme (SIP) Fellow.

1 Comment

  1. Ejike Ugwu

    August 28, 2017 at 4:42 pm

    Runcie has always stood out in all he did! I am particularly not surprised at this height he has attained within a short time. He has spread the advocacy for cancer screening so wide that he recently dragged the Federal Government for a Health Dialogue. Only if our Government will do what they ought to do, actions of people like Mr Runcie will make more meaning! May God grant Project Pink Blue the strength to keep pushing till Nigerian health system gets to expected position. Thank you BellaNaija for blowing the whistle of those doing great and good humanitarian jobs in Nigeria.

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