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Dimma Umeh addresses Important “Blogger/Influencer Advertising” Issue | Watch

Eki Ogunbor



Beauty vlogger/blogger, Dimma Umeh shares a mini life update on her new hairstyle and her health as well. She also addresses an important issue on blogger/influencer marketing and advertising in Nigeria in a major rant on the issue.

In this video, she goes into detail on the blogging industry in Nigeria and how some PR companies stifle the growth of international beauty brands and Nigerian beauty influencers/bloggers most especially.


Eki is the Editor for BellaNaija Style and Lifestyle Editor for She has a Vogue Fashion Certificate from Conde Nast College of Fashion & Design and also attended Central Saint Martins, London College of Fashion and the University of Kent. Eki headed the Design Operations at a top Nigerian womenswear fashion brand before finding love at BellaNaija Style. Eki loves all things creative. Follow her on Instagram @ekiogunbor BellaNaija Style: [email protected] | @bellanaijastyle BellaNaija Beauty: @bellanaijabeauty BellaNaija Living: [email protected] | @bellanaijaliving


  1. June

    August 17, 2017 at 9:28 am

    Thank you Dimma for speaking up!!!!! Brands and those responsible for PR : ???????GET YOUR ACT TOGETHER!!!

  2. Ib

    August 17, 2017 at 9:52 am

    Straight and honest. I love this woman

  3. nnenne

    August 17, 2017 at 11:10 am

    Well said!

  4. MurderSheWrote

    August 17, 2017 at 11:32 am

    Everybody and every organisation, industry and regulatory body in Nigeria is looking for how they would stifle your growth and profit from you in the process. It’s sad. People that are supposed to make money from their talents/skills/value cannot because they are being squeezed left right and centre. I heard what my model cousin is being paid. I said whaaat! And she’s supposed to be one of “Nigeria’s top models” o! Do our so called YouTube stars make money? That global ease of business ranking Nigeria should be at the very bottom now right? Because I can’t imagine any other country finds it harder than us (Less the war torn countries tho). God help us.

    • June

      August 17, 2017 at 3:40 pm

      Babes !!! They do it to models, youtubers , beauty queens !! The list is endless . It’s a such a shame !!! It justs translates to – I do not respect or value your work to me. People in these industries should speak up and stop suffering in silence !!! Corruption everyyyywhere !!! To up and coming journalists !! Please branch out into investigative journalism as in VERY DETAILED investigative journalism for all sectors in the country !! It’s a start. People have to be brought to book cause all these seemingly “little ” things keep dragging us backward!!


    August 17, 2017 at 5:01 pm

    Word up dear… You are absolutely correct, the Nigerian market is a tough one, not like our foreign countries. I always say, there is a huge difference between Publicity and PR and what is clearly going on is publicity, cos at the end of it, once the actress, friend or whatever has collected money, there is no guarantee that i would buy the product. In fact, the number that buy things because a celebrity is using it, is just a handful of people.
    Well done on your work and your hustle! Just reminded me when i started work on reviewing Nigerian movies and their work, i automatically felt that the directors and producers will move to a platform that focuses on their work and would appreciate constructive criticism on what can be done right, oh boy, was i wrong. The work i have to put in place to even have them come on my show and talk about their projects is something else. I believe, since you have the passion for it and you obviously do it well, the right organization that appreciates your work will reach out and make use of it.

    Keep up the good work!

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