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A Portion of Dove’s Ad sparked Outrage… WATCH Full Video & Share your Thoughts

BellaNaija.com

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In the last few days, Dove, the personal care brand owned by Unilever has been facing backlash on and off social media for an ad campaign they ran for one of their soaps.

The backlash was reinforced after the company deleted the ad which was posted on their Facebook page and issued an apology.

“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,” Dove wrote on Twitter.

Screenshots showed a black woman removing her top to reveal a white woman, causing outrage from people from all racial backgrounds.

However, the full video has been found and it showed that after the white woman was revealed, she also removed her clothes to also reveal a Latino woman.

The full video has torn commenters into two parts: the first group is saying it is clearly not a racist ad, but one which shows that the soap is good for women of all skin colours.

The other group however, is saying the company still missed the mark considering the racist history of soaps and creams ads. This group insists that body washes are supposed to be good for all skin types, and the company is racialising a product for no reason. They insist the ad can be interpreted as saying even blacks and other women of colour can use their soaps.

Watch the full ad and share your thoughts:

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In the last few days, Dove, the personal care brand owned by Unilever has been facing backlash on and off social media for an ad campaign they ran for one of their soaps. The backlash was reinforced after the company deleted the ad which was posted on their Facebook page and issued an apology. "An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused," Dove wrote on Twitter. Screenshots showed a black woman removing her top to reveal a white woman, causing outrage from people from all racial backgrounds. However, the full video has been found and it showed that after the white woman was revealed, she also removed her clothes to also reveal a Latino woman. The full video has torn commenters into two parts: the first group is saying it is clearly not a racist ad, but one which shows that the soap is good for women of all skin colours. The other group however, is saying the company still missed the mark considering the racist history of soaps and creams ads. This group insists that body washes are supposed to be good for all skin types, and the company is racialising a product for no reason. They insist the ad can be interpreted as saying even blacks and other women of colour can use their soaps. Watch and share your thoughts.

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15 Comments

  1. californiabawlar

    October 9, 2017 at 9:54 pm

    Still fckd with! Next?

    • Jayn

      October 9, 2017 at 10:08 pm

      No. Sit down.

    • Californiabawlar

      October 10, 2017 at 12:36 am

      And who told your dumbbehind I was standing?

    • Ephi

      October 10, 2017 at 7:32 am

      Classic comeback ? from CB. Chai!

    • Jayn

      October 10, 2017 at 10:26 am

      Then your dumbass can continue to sit and you Ephi can join the rat.

    • Ephi

      October 10, 2017 at 10:51 am

      Don’t worry, I’ve joined her already, so you can go to a corner and cry now. All manners of fvckery on BN these days. Smh.

  2. Lucille Richardson

    October 9, 2017 at 11:04 pm

    Are you all as stupid as your president. Your ads are inappropriate. I am outrage at your company for going through with such an ad. With so much racism going around in this country today your company just gave another stamp of approval on lynching black people again and slavery. Company like your such step up and HELP condemn acts like your ads. After all as a proud black woman I use to used your product but knowing how you feel about our black race I can not and will not purchase or use your products with a clear conscious. Make your WRONG to a right. We purchase your product as well!!!

    • Jayn

      October 10, 2017 at 10:27 am

      The ad isn’t racist. Shut up.

  3. Patrick

    October 10, 2017 at 4:18 am

    Poor Taste.

  4. Sheri

    October 10, 2017 at 10:29 am

    I won’t even lie, after watching the full clip its show how a message can be misconstrued after someone has taken out a part and ignored the rest. The previous images posted on the internet blatantly looked like just a black female turning into a white one. They didn’t show it all. I actually feel disappointed. If they didn’t add a female to the video clip, we would say their only appealing to white people. This was really tricky, and I wish they took notice of the possible implications earlier. It’s tricky, it’s hard to pick a side. But I would like to believe they wouldn’t have been so stupid to intentionally create a racist ad in this day and age.

    • seriously

      October 10, 2017 at 4:19 pm

      It’s not tricky. Caucasians are good at subtle racism, they won’t be as blatant as before. They send their message where people take it lightly and not the truth for what it is. They get away with it all the time. The truth is, they know what they are doing and they could have been a better way to send their message across. If it includes using a white skin in general. If you want to include black people, there’s a better way to do it. Majority of Other races all share similar skin colors, black people’s skin color varies and goes from dark to light. So, why does the black lady in the video have the darkest brown shirt, then it goes light from there.

      Black people, don’t ever take what white people do face value, it’s always deeper for them. It’s hard to know their true intention which is how they colonized the whole Africa and still colonizing it and Africans are still falling for their games.
      I see it in my family all the time. My mom’s family will say and do certain things that seem harmless face value but now that I’m wiser, I don’t let it slide.

  5. [email protected]

    October 10, 2017 at 4:33 pm

    After seeing the complete video it doesn’t come across as racist to me. Its unfair to take a part of the ad and sensationalize it to make it appear to be what its not. There are so many wrong things going on in our world,, so no need to start a fire where there isnt one.

  6. tunmi

    October 10, 2017 at 7:17 pm

    After seeing the complete ad, it is STILL bad. So black woman to white woman to ethnically ambiguous (could be latina/middle eastern or southwest asian)….and that’s supposed to fly?

    What happened to the ads of women (let’s include men too) sitting with their towels or robes giggling and laughing in slow motion?

    • Mrs M

      October 12, 2017 at 9:06 am

      What happened to innovation???

  7. Ashley

    November 12, 2017 at 3:19 pm

    Just go away. You’re ignorant.

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