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‘Tale Means Business: This Was Supposed to Be the Year



I remember entering the year with great anticipation! This was supposed to be the year where a lot of my dreams that I had nurtured over the years would finally come true.

Once I crossed over to January 1, I was on the clock to launch the ‘Find your niche challenge’, release my book Uplevel, reach as many people as possible and change thousands of lives. Alas, I got to the middle of the year and whilst I had accomplished some of my goals and dreams, some of them had changed!

I no longer wanted some of the things I set out desiring, and I had begun to make excuses for why I could not have some others; ‘reality’ set in and I was confronted with several obstacles.

Do you remember all the desires, dreams and goals you started the year with? How many of them have you seen to fruition?

It was our quarterly assessment for our business leaders circle program last week and we had to confront the reality that we had less than three months in the year to meet our revenue goals.

Some people also had to re-examine their goals to see how realistic it was or if some things were no longer relevant.

I have been confronted several times this year by the difference between goals and aspirations. Whilst goals are tangible, aspirations are the desirables that are mainly based on hope.

That is why you might have started this year saying ‘this is my year’ but we have gotten to the last quarter and it has not gone the way you thought it would….You had aspirations, but you did not have tangible goals.

Here’s an example:

If you started the year saying, I will be married by the end of the year without a prospective partner at the beginning of the year or any likely options, that is an aspiration (I know with God nothing is impossible, but it is still an aspiration). If you, however, had a partner or some strong options and you set a date and begun to plan towards it, that’s a goal.

Another example: if you started the year thinking, I will turn my passion into a money maker or I will start a side gig or a business and you did not have a definite plan of action, it was just an aspiration. If you, however, came up with a plan and started doing something about it, that’s a goal and you should have made some progress by now.

The good news is you still have this last quarter to make things happen. I like the quote I have heard several times from Mrs. Betty Irabor; anytime you wake up is your morning.

This can still be ‘the year’ where you dreams become goals and your goals become reality.

You need to re-examine your desires from the start of the year, identify those than can become tangible goals and get to work on them.

If you want to identify your profitable passion so you can finally launch your dreams, then I will like to invite you to join my free 5 day ‘Identify your profitable passion challenge’ starting this October. Join the challenge HERE.

'Tale Alimi is the Co-founder and current CEO of Owoafara, a fund matching and business support platform for African MSME's. She is also the Lead strategist of Tale Alimi Global; a strategy consulting boutique focused on working with visionary and forward thinking SME's to take their business from small to scale. She is the author of Uplevel and her latest book Small to Scale. She has a Masters in Business Administration from Lagos business school, a certificate in personal coaching from the coaching academy UK. She is a social innovation fellow with the startingbloc institute in the United States. When she is not thinking about innovative business models, she is an avid fitness enthusiast. Learn more about her new startup Owoafara:( Get daily business inspiration when you follow her on twitter ( and get an insight into her life on Instagram (


  1. Olori

    October 10, 2017 at 10:50 am

    This is me Tale! I have woken up with this thoughts at the back of my mind everyday for the past few months. Dreams and aspirations are changing, life’s occurrences are throwing curve-balls at you left, right and centre. The difference between goal and aspiration is spot on. At the beginning of the year I had a gazillion aspirations. This last quarter has gone 180! Just between October 1 till today, I’m now ticking goal lists just because of a self-inflicted sense of urgency. I have registered my business, applied for funding, made down payment for my website design, done a soft launch social media campaign etc. In 10 days! All more than the dreaming I did from January to September. 2017 is still my year. I have not given up. It is not over until it is over!!! Thank you so so much for this lovely piece, Tale. Off to join the free challenge!!

    • Tale Alimi

      October 10, 2017 at 6:43 pm

      Good for you Olori! I am sure the renewed energy will see you ending the year with a win.

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