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#GrowOnlinewithChinny: Your Business should be Maximizing these Social Media Updates



#GrowOnlinewithChinnyHey BellaNaijarians,

Welcome to #GrowOnlinewithChinny, a weekly column that discusses strategies to help businesses grow and maximize their online presence. As part of the BellaNaija social media team (shout out to the coolest gang), I spend a lot of time engaging with our audience online and it’s so inspiring to see how enterprising my generation is; from tech startups solving problems that shift the continent, to content creators building strong partnerships with global brands, to makeup artistes changing the narrative of black beauty…. The list goes on and on. So, I thought it would be cool to create a column for us to interact! Whether you’re a social media influencer, a business trying to engage better with your audience and turn engagement into sales, or you’re just really interested in digital, this is the place for us connect! You can also find me being ridiculous on my Instastories at @chinnysimperio.

This first feature is about some cool social media updates that can bring more value to your brand. Leggo!

Improved Instagram Inbox Management

You know how Instagram keeps direct messages from people you don’t follow in a pending folder waiting for your approval? This is actually good for personal IG accounts because we all need our spaces but it can be a bit of a challenge for business accounts that typically get a lot of inquiries from potential customers. Well, that’s about to change! Now, all inquiry messages sent to business accounts are displayed in your ‘Direct’ inbox and you can even star messages you want to follow up on later or filter unread messages. In the coming weeks, Instagram promises to roll out quick replies that will enable businesses set up templated responses to common queries. Talk about saving us some time!

 Your Business should be Maximizing these Social Media Updates

Shopping & Call to Action Buttons on Instagram for Business

This feature is available to approved businesses that sell physical products in select countries **inserts sad emoji** but we’ve seen familiar brands like @andreaiyamah and @ofuure use it as shown below. According to Instagram, users can also buy tickets, make reservations and more with a single tap! However, this service is made available through third-party partners which Instagram business owners must have an account with. What makes this update so cool is that users can find and shop for products without leaving the app! I’m really looking forward to this feature being fully available in Nigeria and best believe I’ll be the first to let you know when that happens.

Your Business should be Maximizing these Social Media Updates

Your Customers are Learning how to do stuff on YouTube

If your business has a presence on YouTube (which it should), I’ve got some news! Short story: Last week, I changed the passcode of my phone and (please don’t ask me how), I could not remember the passcode which was required after my phone restarted! I had been unlocking with my fingerprint all week but instead of going to a phone repair store and spending some money on it, I went over to YouTube and of course, there was a ‘how to…’ video! Guess what! I’m just one individual of the 70% of millennial YouTube users searching for how to do things by themselves! Millenials are self-starters so if you’re thinking of content to create, teach your followers how to do something they’re interested in!

Your Business should be Maximizing these Social Media Updates

With 40% of YouTube users searching for a product on the platform before they buy, you want to satisfy your customers ‘try before you buy’ mindset. If you’re selling a product or offering a service, you definitely want to create videos showing your customers original reviews (the good, the bad and the ugly) of your products as used by people we can all relate to!

If you’re currently maximizing any of these updates, drop a comment about your experience so far. Got a question you’ll like me to answer? Let’s talk and let’s grow online together!


This column aims to share tips that would help brands grow their businesses online and will be published every Tuesday. Although some brands may be mentioned from time to time, they are only for illustration purposes as this column is not promotional. 


  1. Fifirocks

    May 16, 2018 at 5:26 pm

    Chinny!!!!! This is superb….thumbs up

  2. Niyi Ademoroti

    May 16, 2018 at 8:15 pm

    This is insightful, Chinny x Thank you.

    • Chinny Francis

      May 17, 2018 at 7:15 am

      Hey Niyi, thanks for stopping by! I’m glad you had a good read

  3. Oyindamola

    May 16, 2018 at 9:31 pm

    This is so exciting. I’m really looking forward to this series. Well done Chinny! You never disappoint #NappilyAfricanFollower

    • Chinny Francis

      May 17, 2018 at 7:16 am

      Hi Oyinda, my #NappilyAfrican gang coming through! Thanks girl, I look forward to having you here next week

  4. De bo ye

    May 16, 2018 at 10:39 pm

    Hiya Chinny ?,

    Yay! I’m also happy to be among the millennial generation (shout out to the coolest generation ?).

    I couldn’t agree more with you about YouTube tutorials. I’ve this auntie in Surulere, she’s a makeup artist (upcoming one though), but one thing I’ve noticed about her is that she’s cut down on her The Place eating/Genesis movies.

    Nowadays, hardly will you find her sitting down and not watching how to make auto gele on YouTube or how to draw eyebrows perfectly and things like that.

    So, I give it to you on your third point ?.

    Nigerians are really making things happen on Instagram, and I seriously hope Zuckerberg will make the CTA thingy available sooner than we’re expecting.


    P.S. I can’t help but share this with my ‘small’ disciples on Twitter ?… And less I forgot, you just got yourself a new ardent subscriber! Leggo #GrowOnlineWithChinny ✌️

    • Chinny Francis

      May 17, 2018 at 7:19 am

      Hi Deboye, I’m so happy you stopped by! Yes, shout out to us, we the best! But hey, you should definitely refer this column to your auntie, it’ll be great for her makeup business and make sure to tag me in your tweets. I’m also @chinnysimperio on Twitter! Nigerians are definitely doing amazing on Instagram, the numbers are mindblowing, so imagine my surprise when some updates happen and Naija is not on the list! Ahh! Well, the CTA feature, one of the factors would be the third party partners, I do not know of anyone providing those services at the moment but I definitely can’t wait to have it happen! Happy to have you in the #GrowOnlineWithChinny tribe

  5. Sagacious

    May 17, 2018 at 7:33 am

    interesting concepts! nice [email protected] Let’s av more as time goes by.

    • Chinny Francis

      May 29, 2018 at 8:36 am

      Yes definitely! This will be up every Tuesday

  6. Warr

    May 23, 2018 at 1:06 pm

    Thank you for this.

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