After a successful three-year relationship, Africa’s most preferred smartphone brand, TECNO, has renewed its strategic partnership with popular United Kingdom-based Football Club, Manchester City at an event in New Delhi, India.
The partnership is aimed at leveraging the global fan-base of the two brands in order to ensure top of mind awareness for both parties. It also makes it possible for the brands to work together on a number of initiatives.
Following the renewal ceremony which held last week in India, TECNO visited Nanjing, China for the first game, during Manchester City’s 2019 Asia Tour. To crown the occasion, Manchester City recorded a 4-1 victory against West Ham United in the opening game of the 2019 pre-season tour of Asia.
Stephen Ha, VP of Trassion Holdings and GM of TECNO said:
” TECNO feels very honored that our brand will be with City players all through the 2019 Asia tour. We believe that our blue spirit will be a winner. “
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said:
“Manchester City prides itself in partnering with some of the world’s leading organizations, so we are thrilled to be announcing the renewal of our established partnership with TECNO Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fan-base.”
TECNO has been very successful, especially in the African market where it has had major wins. TECNO Spark 3, which is one of its latest budget smartphones, recently won the ” Best Smartphone of 2019″ at the Africa Information Technology & Telecoms Awards(AITTA). Other wins include: “2017 & 2018 Smartphone of the Year” and “Most Popular Smartphone of the Year” by the Nigerian Tech Innovation and Telecoms Awards (NTITA). Last year, the brand was also listed among the “Top 10 Most Admired Brands in Africa” by Brand Africa.
TECNO’s strategic partner, Manchester City Football Club, is also a force to reckon with. The club has won the Premier League/First Division 6 times and has been runners-up 5 times; won the Football League First Division/Second Division 7 times and been runners-up 4 times; won the FA Cup 6 times and been runners-up 5 times; won the Football League Cup 6 times and been runners-up 1 time;won the Community Shield/Charity Shield 5 times and been runners-up 6 times; and won the UEFA Cup Winners’ Cup 1 time.
An obvious case of winners partnering with winners, the alliance is expected to help take the TECNO brand to new heights and lead to even better offerings in the Nigerian and African smartphone market. Although Nigerian football has come a long way, this partnership will further deepen the progress made as it will inspire a new generation of Nigerian footballers.
TECNO executives also visited Hong Kong in time for Manchester City’s game against Hong Kong’s Premier League champions, Kitchee Sports Club at the Hong Kong Stadium. Premier League Champions,Manchester City got an easy 6-1 friendly win against Kitchee.
General Manager of Transsion Holdings, the parent company of TECNO, Chidi Okonkwo, said
“We are thrilled at the success of our partnership with Manchester City Football Club. This renewal of our partnership is the start of even greater things to come for the two brands and for Nigerians at large because TECNO is for Nigeria.”
Established in 2006, TECNO is a premium smartphone brand from Transsion Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to the latest technology at accessible prices, allowing consumers to reach beyond their current limitations and also, uncovering a world of possibilities.
TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones. It is a major global player with presence in around 60 emerging markets across the world. TECNO is also the Official Tablet and Handset Partner of Manchester City Football Club.
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About Manchester City Football Club
Manchester City FC is an English Premier League football club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone ahead to win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of seven clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under its manager, Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
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