BN Exclusive: Hugo Boss launches its Flagship Store in Lagos! Photos of Oluchi Orlandi, Ojy Okpe, Iyanya, Gideon Okeke, Isio Wanogho & More at the Event
Posted on Friday, February 8th, 2013 at 11:46 AMBy Adeola Adeyemo
On Friday 1st of February 2013, Hugo Boss launched its flagship store at the Palms Mall in Lekki, and its target customers in Nigeria were introduced to the Boss brand at a lavish cocktail hosted by Tinsel Star Gideon Okeke.
The Hugo Boss store was officially commissioned for business by the Managing Director of Fidelity Bank, Reginald Ihejiahi. Other notable guests in attendance at the event were the Managing Director Diamond Bank, Alex Oti; Managing Director FCMB, Ladi Balogun; models Oluchi Orlandi and Ojy Okpe; Iyanya amongst others.
According to the organisers, it was a fashionable night of sophistication, glamour coupled with an overflow of Champagne by Moet et Chandon, and Hor’ D’oeuvres served by BellaNaija Cuisine Columnist Chef Fregz.
Hugo Boss is one of the world’s leading fashion and lifestyle group which sells its products in 124 countries worldwide. The store currently stocks both men and women’s collections of the core brand Boss Black and Boss Green. In future, collections will include Boss Orange and some of the Avant Garde line of Hugo.
Check out photos from the launch:
Strike a Pose!
Ojy Okpe
Kristina Simrova
Oluchi Orlandi & Ojy Okpe
Dupe & Lanre Olusola
Isio Wanogho & Edward Stevenson
Julius Osumah & Franka Asindi
Karen Koshoni & Daughter
Tayo Amusan & Ladi Balogun (MD FCMB)
Femi Temitope Egunjobi & Bioye Adelekan
Mohamed Ayoub (Hugo Boss Brand Manager) & Wife, Nadine
Femi Temitope Egunjobi & Bola Ayinde
Tayo Amusan, Ayo Amusan & Kamal Mansour
Segun Oniru, Tayo Amusan & Ronald Chagoury
The Launch
Reginald Ihejiahi (MD Fidelity Bank) cuts the tape
Oghogo Adedoyin & Ayo Amusan
Ayo Amusan, Tayo Amusan & Tiwa Ukeje
Mohamed Ayoub (Hugo Boss Brand Manager) & Iyanya
Bobo Omotayo & Fauzi Fahm
Gideon Okeke
Ladi Balogun & Mike Shine
Reginald Ihejiahi (MD Fidelity Bank)
Ujunwa Abor
IK Mbagwu, John Obi, Reginald Ihejiahi & Tayo Amusan
First Customer to spend a N100,000 at the store
Inside the Store
Hugo Boss – Lagos Flagship Store
Store 61 – The Palms Mall , BIS Way, Lekki
Contact Number: 01-8447490
Tags: Alex Oti, Chef Fregz, Gideon Okeke, Hugo Boss, isio wanogho, Iyanya, Ladi Balogun, Ojy Okpe, Oluchi Orlandi, Reginald Ihejiahi
classy …..it wasn’t an all comers affair thankfully….P.S….the first guy to spend 100k ..hmmmm looks can be deceitful indeed.
lol i tell you.
Hope he spent it buying something for himself, sure looks like he needs it
The stores are beginning to have the same look and feel-it’s almost becoming boring. I hope they hired great sales execs for excellent customer service.
tobechistyle.com
Yes! Classy people! Nigerians, take note!
http://cdn.bellanaija.com/wp-content/uploads/2013/02/h19.jpg
pls does anyone know the type off hair piece she is wearing?? pls help a sister out??
Omg. Go and experiment and find your own. Copy copy.
Are you ok? What’s wrong with asking for the name of a product you like to enable you get one?
@Sonia and Bimz you two are prolly having a bad day or u are simply plain bitter!!! and you Bimz can’t even even tell real hair from a weave? sit down jor………….hissss
thank you @Astro and Moi
LOL – what’s wrong with seeing something you like and wanting it? Jeez!!!
@ Sonia, how old are you again?
That could be actually be her natural hair……naija babes with annoying “I want” attitude not cool.
Thats Anita Boyd. And its not her (natural) hair. It’s a weave
. And she’s not mixed either.
i thot so too oo..nice weave
cool…love the handbags.
personalstuvs.blogspot.com
Class & Style
@i no send, as in wen i saw the guy, i remembered not to judge a book by its cover, surprising, Nigerian really have money
that guy that spent 10ok, probably bought just one item!!! so I am just saying……. beta get ur wallets out b4 u venture hinder
Lovely peopl
His boss prolly sent him! lol
I am weak too, a real never judge a book by its cover example
Good looking people, not too much Brazilian and Indian hair flying around.
Dee, if his Boss sent him, he probably would not have struck the pose with the Manager o! That said, the guy looks… Who would have thought?
i bet the others just went there, sipped the fine wine, ate the finger food, looked around, touch one or two things , chatted, smiled at the camera n left. GOOD WAY OF SPENDING A DAY.
This is classy @least no Red carpet dailies eg Uti, Karen,Rukky S n co… *hides face*
Ojy Okpe looks so amazing. Everyone looks great actually.
The others probably didn’t feel the need to spend N100k bcos they travel abroad and get these items cheaper (On Sale) but that guy…justsayingooo
This post has just taught me to never judge a book by its cover ever in my life again!!!! lol
Classy event overall
Hmmm! Eye rowling!
Afi rowling na.
@ peaches, i couldn’t agree more…. change for once
Igbo bros. Welcome to naija
Seemed like a nice-enough event.
http://cdn.bellanaija.com/wp-content/uploads/2013/02/h301.jpg – the guy seems to be saying to the Lady, “Omo, e be like say the money wey I carry no go reach o”
Hmmmmm..classy people,where they selected?
This African century ,Africa is growing rapidly and is hot cake in emerging market in the world. Nigeria is power house of the African market. The African GDP is growing at the rate of 6 to 8 percent every years. I am appealing to our people are thinking of rushing to Europe and America please stay home and take this great opportunity. Many new generation of European are heading to Africa for opportunity. I am saying this from my experience of been immigrant in both Europe and America now. I have been leaving in the west for twenty two years now. Life in the west is too stressful. Now many store brand can now be found in African continent like any other country in Europe ans US. If our government can do something about power. Millions will return home. My dream is to become a commercial farmer when i return home. Is the most lucrative business. If many of our youth who a dreaming to come Europe or America. Set up their vegetable garden with their mobile phone in hand and get the job done. In garden you don”t need to much money to start the business. The mother nature will finished up the rest.
And your assumption is all based on this so so Hugo Boss shop?
You see a so-so Hugo Boss shop. We see a chance to leave indelible marks and carve out our own spaces in a market that has been and is even more quickly being taken over by non-African and/or Nigerian based brands and businesses.
Any repatriate returning home to do something positive, utilize the skills they’ve won and built living in other functioning societies and create jobs in the country of Nigeria is a + in my book.
http://soundcloud.amahaonline.com << now serving sonic eargasms.
Love the mother & daughter duo! So cute, Karen Koshoni is a yummy mummy.
Nice one…
thebanquethall.blogspot.com
Truly Class! I like the picture of karen koshoni and her daughter. Reminding me of my preteen when she will be age appropriate to accompany me in such events.
To: Ola, I truly love your contribution and you are absolutely right. You even giving me more reason to return back home.. so many ideas in mind…..
wow class oozing all over the place
that 100k guy must be igbo, see his face.
Can you take your ethnic profiling away from this blog? You and your type are the very thing wrong with this country.
all we need is good people, with good heads to run that country good!!
OUR YOUTHS NEED JOB OO,INSTEAD OF OPENIN ALL DESE EXPENSIVE STORES!
Hugo Boss is such a “has been” designer . But of course, they will set up shop in Nigeria where everything is such a big deal and attract people who like to feel like they are rich and know about fashion. I’ll get excited when Christian Louboutin or Jason Wu shows up.
You are a reverse intellectual snob walking the streets of Peckham. You cannot afford a Loubie if it sold for $10. Jason Wu owes his fame to that ivory,one shouldered gown Michelle wore to the inaugural ball in 2009. We do not mind Hugo Boss or any other “has been” designer setting up shops here so long as they pay taxes. So ti gbo?
chai u hit below the belt o…hahahahah
Has been? Not for men. His suits, shirts and perfumes are still selling like crazy.
its HUGO BOSS people, nigerians will buy, garri no get advert but e sell pass indomie. they don’t need excellent customer service, infact they may attend to customers based on purchasing power, but they will sell. next time you walk past the store, take a peek and see how many olowo nigerians are inside.
where did gideon okeke pop up from
Gideon Okeke should be the face of Boss Nigeria…IMO.
This store is for designer freaks!
I love the mother and daughter picture o
@Ola please holla ,we have alot to talk about. R.akoh@yahoo.com tank u!
Wow,my best fragrance..dat kool
Store for peeps wishing to massage their ego
Nice pictures!
sylviachima.blogspot.co.uk
Am I a hater because I’m not impressed? Hugo boss has made a ton of money all over the globe, must I now be impressed that hey have opened up shop to make money in Nigeria too? I’d prefer it if this was a local quality brand opening up shop. It would mean factory jobs, retail jobs, marketing jobs an modeling jobs for Nigerians.
People still wear HUGO BOSS!! whomp!…Whomp!…..Whomp!!! Boooooo! If they can’t sell in America why not take it to Africa.
http://cdn.bellanaija.com/wp-content/uploads/2013/02/h71.jpg
Noted.
Youve got to give it to Ogy Okpe! She is one hot tamale…
@sleek-lady…u re funny.
Ogao,level pass levels oooo,pple dt wil windowshop in ds type of shop gan,na wth attitude dem go do am.but nigerians be wise oo,no com spend extra 4 here wen yu cud get it lower prices abroad.moo gentle ooo
…..but this a shop brought to Niaja by Lebanese people!! can’t you guys see that:) smh