On Friday 1st of February 2013, Hugo Boss launched its flagship store at the Palms Mall in Lekki, and its target customers in Nigeria were introduced to the Boss brand at a lavish cocktail hosted by Tinsel Star Gideon Okeke.
The Hugo Boss store was officially commissioned for business by the Managing Director of Fidelity Bank, Reginald Ihejiahi. Other notable guests in attendance at the event were the Managing Director Diamond Bank, Alex Oti; Managing Director FCMB, Ladi Balogun; models Oluchi Orlandi and Ojy Okpe; Iyanya amongst others.
According to the organisers, it was a fashionable night of sophistication, glamour coupled with an overflow of Champagne by Moet et Chandon, and Hor’ D’oeuvres served by BellaNaija Cuisine Columnist Chef Fregz.
Hugo Boss is one of the world’s leading fashion and lifestyle group which sells its products in 124 countries worldwide. The store currently stocks both men and women’s collections of the core brand Boss Black and Boss Green. In future, collections will include Boss Orange and some of the Avant Garde line of Hugo.
Check out photos from the launch:
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