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BN Exclusive: Hugo Boss launches its Flagship Store in Lagos! Photos of Oluchi Orlandi, Ojy Okpe, Iyanya, Gideon Okeke, Isio Wanogho & More at the Event



On Friday 1st of February 2013, Hugo Boss launched its flagship store at the Palms Mall in Lekki, and its target customers in Nigeria were introduced to the Boss brand at a lavish cocktail hosted by Tinsel Star Gideon Okeke.

The Hugo Boss store was officially commissioned for business by the Managing Director of Fidelity Bank, Reginald Ihejiahi. Other notable guests in attendance at the event were the Managing Director Diamond Bank, Alex Oti; Managing Director FCMB, Ladi Balogun; models Oluchi Orlandi and Ojy Okpe; Iyanya amongst others.

According to the organisers, it was a fashionable night of sophistication, glamour coupled with an overflow of Champagne by Moet et Chandon, and Hor’ D’oeuvres served by BellaNaija Cuisine Columnist Chef Fregz.

Hugo Boss is one of the world’s leading fashion and lifestyle group which sells its products in 124 countries worldwide. The store currently stocks both men and women’s collections of the core brand Boss Black and Boss Green. In future, collections will include Boss Orange and some of the Avant Garde line of Hugo.

Check out photos from the launch:

Strike a Pose!

Ojy Okpe

Kristina Simrova

Oluchi Orlandi & Ojy Okpe

Dupe & Lanre Olusola

Isio Wanogho & Edward Stevenson

Julius Osumah & Franka Asindi

Karen Koshoni & Daughter

Tayo Amusan & Ladi Balogun (MD FCMB)

Femi Temitope Egunjobi & Bioye Adelekan

Mohamed Ayoub (Hugo Boss Brand Manager) & Wife, Nadine

Femi Temitope Egunjobi & Bola Ayinde

Tayo Amusan, Ayo Amusan & Kamal Mansour

Segun Oniru, Tayo Amusan & Ronald Chagoury

The Launch

Reginald Ihejiahi (MD Fidelity Bank) cuts the tape

Oghogo Adedoyin & Ayo Amusan

Ayo Amusan, Tayo Amusan & Tiwa Ukeje

Mohamed Ayoub (Hugo Boss Brand Manager) & Iyanya

Bobo Omotayo & Fauzi Fahm

Gideon Okeke

Ladi Balogun & Mike Shine

Reginald Ihejiahi (MD Fidelity Bank)

Ujunwa Abor

IK Mbagwu, John Obi, Reginald Ihejiahi & Tayo Amusan

First Customer to spend a N100,000 at the store

Inside the Store

Hugo Boss – Lagos Flagship Store
Store 61 – The Palms Mall , BIS Way, Lekki
Contact Number: 01-8447490

Adeola Adeyemo is a graduate of Industrial Relations and Personnel Management from University of Lagos. However, her passion is writing and she worked as a reporter with NEXT Newspaper. She believes that anything can be written about; anything can be a story depending on the angle it is seen from and the writer's imagination. When she is not writing news or feature articles, she slips into her fantasies and creates interesting fiction pieces. She blogs at


  1. i no send

    February 8, 2013 at 12:03 pm

    classy … wasn’t an all comers affair thankfully….P.S….the first guy to spend 100k ..hmmmm looks can be deceitful indeed.

    • mimi

      February 8, 2013 at 7:05 pm

      lol i tell you.

    • Just saying

      February 10, 2013 at 6:58 pm

      Hope he spent it buying something for himself, sure looks like he needs it

  2. ToBechiStyle

    February 8, 2013 at 12:08 pm

    The stores are beginning to have the same look and feel-it’s almost becoming boring. I hope they hired great sales execs for excellent customer service.

  3. Opal

    February 8, 2013 at 12:12 pm

    Yes! Classy people! Nigerians, take note!

  4. Mimi

    February 8, 2013 at 12:17 pm

    pls does anyone know the type off hair piece she is wearing?? pls help a sister out?? 🙂

    • Sonia

      February 8, 2013 at 12:42 pm

      Omg. Go and experiment and find your own. Copy copy.

    • Astro

      February 8, 2013 at 1:13 pm

      Are you ok? What’s wrong with asking for the name of a product you like to enable you get one?

    • Mimi

      February 8, 2013 at 2:22 pm

      @Sonia and Bimz you two are prolly having a bad day or u are simply plain bitter!!! and you Bimz can’t even even tell real hair from a weave? sit down jor………….hissss

      thank you @Astro and Moi

    • Opal

      February 8, 2013 at 2:45 pm

      LOL – what’s wrong with seeing something you like and wanting it? Jeez!!!

    • Urban

      February 8, 2013 at 3:11 pm

      @ Sonia, how old are you again?

    • bimz

      February 8, 2013 at 1:07 pm

      That could be actually be her natural hair……naija babes with annoying “I want” attitude not cool.

    • Pinky

      February 9, 2013 at 10:00 pm

      Thats Anita Boyd. And its not her (natural) hair. It’s a weave 🙂 . And she’s not mixed either.

    • Moi

      February 8, 2013 at 1:44 pm

      i thot so too oo..nice weave

  5. lps

    February 8, 2013 at 12:28 pm

    cool…love the handbags.

  6. x factor

    February 8, 2013 at 12:33 pm

    Class & Style

  7. Retrochic

    February 8, 2013 at 12:57 pm

    @i no send, as in wen i saw the guy, i remembered not to judge a book by its cover, surprising, Nigerian really have money

  8. max

    February 8, 2013 at 1:06 pm

    that guy that spent 10ok, probably bought just one item!!! so I am just saying……. beta get ur wallets out b4 u venture hinder

  9. Adea

    February 8, 2013 at 1:29 pm

    Lovely peopl

  10. Dee

    February 8, 2013 at 1:50 pm

    His boss prolly sent him! lol

    • Sbaby

      February 8, 2013 at 5:43 pm

      I am weak too, a real never judge a book by its cover example

  11. Chum chum

    February 8, 2013 at 2:14 pm

    Good looking people, not too much Brazilian and Indian hair flying around.

  12. Nomy

    February 8, 2013 at 2:15 pm

    Dee, if his Boss sent him, he probably would not have struck the pose with the Manager o! That said, the guy looks… Who would have thought?

  13. ima

    February 8, 2013 at 2:34 pm

    i bet the others just went there, sipped the fine wine, ate the finger food, looked around, touch one or two things , chatted, smiled at the camera n left. GOOD WAY OF SPENDING A DAY.

  14. Peaches

    February 8, 2013 at 2:46 pm

    This is classy @least no Red carpet dailies eg Uti, Karen,Rukky S n co… *hides face*

  15. Nice Anon

    February 8, 2013 at 3:17 pm

    Ojy Okpe looks so amazing. Everyone looks great actually.

  16. Gold

    February 8, 2013 at 3:23 pm

    The others probably didn’t feel the need to spend N100k bcos they travel abroad and get these items cheaper (On Sale) but that guy…justsayingooo

  17. Joan

    February 8, 2013 at 3:42 pm

    This post has just taught me to never judge a book by its cover ever in my life again!!!! lol

    Classy event overall 🙂

  18. Fashionable Babe

    February 8, 2013 at 3:43 pm

    Hmmm! Eye rowling!

    • Anon

      February 9, 2013 at 1:34 am

      Afi rowling na.

  19. giggy

    February 8, 2013 at 3:49 pm

    @ peaches, i couldn’t agree more…. change for once

  20. konnie

    February 8, 2013 at 4:40 pm

    Igbo bros. Welcome to naija

  21. Scarlet Xianne

    February 8, 2013 at 5:06 pm

    Seemed like a nice-enough event. – the guy seems to be saying to the Lady, “Omo, e be like say the money wey I carry no go reach o”

  22. BlackMagic babe

    February 8, 2013 at 5:39 pm

    Hmmmmm..classy people,where they selected?

  23. Ola

    February 8, 2013 at 7:34 pm

    This African century ,Africa is growing rapidly and is hot cake in emerging market in the world. Nigeria is power house of the African market. The African GDP is growing at the rate of 6 to 8 percent every years. I am appealing to our people are thinking of rushing to Europe and America please stay home and take this great opportunity. Many new generation of European are heading to Africa for opportunity. I am saying this from my experience of been immigrant in both Europe and America now. I have been leaving in the west for twenty two years now. Life in the west is too stressful. Now many store brand can now be found in African continent like any other country in Europe ans US. If our government can do something about power. Millions will return home. My dream is to become a commercial farmer when i return home. Is the most lucrative business. If many of our youth who a dreaming to come Europe or America. Set up their vegetable garden with their mobile phone in hand and get the job done. In garden you don”t need to much money to start the business. The mother nature will finished up the rest.

    • Toyin

      February 10, 2013 at 1:37 pm

      And your assumption is all based on this so so Hugo Boss shop?

    • The Amaha Online

      February 12, 2013 at 4:59 am

      You see a so-so Hugo Boss shop. We see a chance to leave indelible marks and carve out our own spaces in a market that has been and is even more quickly being taken over by non-African and/or Nigerian based brands and businesses.

      Any repatriate returning home to do something positive, utilize the skills they’ve won and built living in other functioning societies and create jobs in the country of Nigeria is a + in my book. << now serving sonic eargasms.

  24. tatafo!

    February 8, 2013 at 8:10 pm

    Love the mother & daughter duo! So cute, Karen Koshoni is a yummy mummy.


    February 8, 2013 at 8:12 pm

    Nice one…

  26. Sara Adebayo

    February 8, 2013 at 9:19 pm

    Truly Class! I like the picture of karen koshoni and her daughter. Reminding me of my preteen when she will be age appropriate to accompany me in such events.

  27. Sara Adebayo

    February 8, 2013 at 9:30 pm

    To: Ola, I truly love your contribution and you are absolutely right. You even giving me more reason to return back home.. so many ideas in mind…..

  28. Ema

    February 8, 2013 at 10:30 pm

    wow class oozing all over the place

  29. Roxanne

    February 8, 2013 at 10:50 pm

    that 100k guy must be igbo, see his face.

    • Roxannemustdie

      February 11, 2013 at 4:12 pm

      Can you take your ethnic profiling away from this blog? You and your type are the very thing wrong with this country.

  30. [email protected]

    February 8, 2013 at 11:47 pm

    all we need is good people, with good heads to run that country good!!

  31. poshilla!

    February 8, 2013 at 11:55 pm


  32. Anonymous

    February 9, 2013 at 1:10 am

    Hugo Boss is such a “has been” designer . But of course, they will set up shop in Nigeria where everything is such a big deal and attract people who like to feel like they are rich and know about fashion. I’ll get excited when Christian Louboutin or Jason Wu shows up.

    • Roxannemustdie

      February 11, 2013 at 11:15 am

      You are a reverse intellectual snob walking the streets of Peckham. You cannot afford a Loubie if it sold for $10. Jason Wu owes his fame to that ivory,one shouldered gown Michelle wore to the inaugural ball in 2009. We do not mind Hugo Boss or any other “has been” designer setting up shops here so long as they pay taxes. So ti gbo?

    • i no send

      February 11, 2013 at 6:41 pm

      chai u hit below the belt o…hahahahah

    • Anon

      February 12, 2013 at 3:01 am

      Has been? Not for men. His suits, shirts and perfumes are still selling like crazy.

  33. Cool cat

    February 9, 2013 at 1:50 am

    its HUGO BOSS people, nigerians will buy, garri no get advert but e sell pass indomie. they don’t need excellent customer service, infact they may attend to customers based on purchasing power, but they will sell. next time you walk past the store, take a peek and see how many olowo nigerians are inside.

  34. mike

    February 9, 2013 at 3:27 am

    where did gideon okeke pop up from

  35. dgoodlife

    February 9, 2013 at 9:54 am

    Gideon Okeke should be the face of Boss Nigeria…IMO.

  36. Zinnia

    February 9, 2013 at 3:23 pm

    This store is for designer freaks!

  37. Hush

    February 9, 2013 at 6:35 pm

    I love the mother and daughter picture o

  38. MEE

    February 9, 2013 at 7:12 pm

    @Ola please holla ,we have alot to talk about. [email protected] tank u!

  39. sandy

    February 9, 2013 at 8:05 pm

    Wow,my best fragrance..dat kool

  40. Evagreen

    February 9, 2013 at 11:23 pm

    Store for peeps wishing to massage their ego

  41. Sylvia

    February 10, 2013 at 1:10 am

    Nice pictures!

  42. Me

    February 11, 2013 at 12:11 am

    Am I a hater because I’m not impressed? Hugo boss has made a ton of money all over the globe, must I now be impressed that hey have opened up shop to make money in Nigeria too? I’d prefer it if this was a local quality brand opening up shop. It would mean factory jobs, retail jobs, marketing jobs an modeling jobs for Nigerians.

  43. like4real

    February 11, 2013 at 12:25 am

    People still wear HUGO BOSS!! whomp!…Whomp!…..Whomp!!! Boooooo! If they can’t sell in America why not take it to Africa.

  44. Drama

    February 11, 2013 at 10:26 am

    Youve got to give it to Ogy Okpe! She is one hot tamale…

  45. phummie

    February 11, 2013 at 1:56 pm

    @sleek-lady…u re funny.

  46. oluwatobi

    February 11, 2013 at 9:02 pm

    Ogao,level pass levels oooo,pple dt wil windowshop in ds type of shop gan,na wth attitude dem go do am.but nigerians be wise oo,no com spend extra 4 here wen yu cud get it lower prices abroad.moo gentle ooo

  47. ses

    February 12, 2013 at 10:46 am

    …..but this a shop brought to Niaja by Lebanese people!! can’t you guys see that:) smh

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